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“122 Things” you will be able to do in the library of the future that you can’t do today

“122 Things” you will be able to do in the library of the future that you can’t do today

What should libraries be?

“How will we describe the nature of libraries in the future? Should they be:

Baby friendly
Pet friendly
Food friendly
Beer, wine, and alcohol friendly
Event friendly
Party friendly (should they provide a list of approved catering companies)
Homeless friendly
Privacy advocate friendly
Business friendly
Casual user friendly

Should they have facilities for:

Traveling museum exhibits
Private meetings
Aerobic reading
Taking a shower
Preparing and serving food
Taking a nap
Storing personal items
Sending money or making payments

Traditional Information Archive – Over the years libraries have expanded their collections. Certainly not all are large enough to manage every items on this list, but most have a majority of them.

Print books
Digital books
Audio books
TV shows
Radio broadcasts
Audio materials (discs, tapes, talking books and other recorded formats)
Videos (film, television broadcasts, DVDs)
Sheet music
Photographs, posters, prints, and drawings
Apps and mobile apps
Social media archives

Non-Traditional Archives

Libraries also have an obligation to archive their local communities. Some of the non-traditional archives may include:

1. History of every business in region.

2. Overview of every graduating class in every school.

3. History of local infrastructure including bridges, tunnels, waterlines, sewer lines, fire stations, water towers, police stations, schools, etc.

4. Aging of the community done through sequential photo queues.

5. The sound of the city in the form of audio recordings over the years.

6. Cultural influence timelines.

7. Local archive for emergency equipment such as emergency generators when the power does down, or emergency lighting, emergency cots, etc.

8. Record of every law, ordinance, and regulation affecting every member of the community


Search Command Centers

Most people entering a library are searching for something. Over the coming years search technology will become increasing complicated, but at the same time we will have far more capabilities to use in our search.
Video Search – When it comes to video search, we still struggle with attributes like context, style, circumstances, and a variety of situational details. Examples of future video searches may include:

9. Bring up every public video of Jane Doe (average person) between 1980 and 2005 when she was in Manchester, England.

10. What are the top 20 most watched videos of an audience laughing at someone who is in the process of dying from a fatal accident?

11. Show me the top 10 Twitch tournament videos of Korean players playing Destiny version 4.3.

12. What are the 12 common features of low grossing movies produced by Paramount Pictures in 1978?
Drone Search – It may seem unlikely today that libraries will have their own fleets of drones to deploy for physical search inquiries, but that will change over the coming decades.

13. Using thermo scans, what houses in my city have the least amount of insulation in the attic?

14. Where is the hole in the fence that is allowing livestock to enter the Eagle Ridge Neighborhood and cause damage?

15. Which areas in my city are least likely to get flooded when the river overflows its banks?

16. Give me a 360-degree views of the three major sculptures erected in my city last year?
Demographic Search – The demographics of the world is changing and we need better tools for monitoring it.

17. Show me a heatmap of the world, broken down by 1 square mile regions, showing highest to lowest birthrates

18. What regions of the world are most like Winnipeg, Canada (pick any city) based on climate, age demographics, political views, education levels, scientific interests, personal health, etc.

19. Who is the most knowledgeable person in the world on acidic soil types?

20. Show me a decade-by-decade breakdown of increasing average incomes in Africa since 1900.

Complex Searches

Over time search engines will deploy a combination of techniques for finding the answer to complex questions.

21. Interactive map of the world highlighting regions currently at 10 degrees Celsius?

22. What world leaders are currently in NYC?

23. Interactive map of butterfly migrations in Panama?

24. What movie has Harrison Ford wearing a blue sweater while chewing gum?

25. Why is this object (hold up an object) important?

26. How famous am I compared to other people in my community?

27. Timeline Search – How have recipes for bread changed over the past 300 years?

28. Who else in the world has a disease like mine?

Future searches

As we enter the age of quantum computing, far more search attributes will become quantifiable. Someday soon we will be able to search for:

29. Smells

30. Tastes

31. Harmonic vibrations

32. Reflectivity

33. Specific gravity

34. Chemical composition

35. Textures

36. Viscosity

Fussy search features

How do we search for things with similar qualities? Future searches may include options to specify:

37. Looks like

38. Smells like

39. Feels like

40. Tastes like

41. Sounds like

42. Absorbs like

43. Echoes like

44. Coats like


Spherical Displays

Spherical displays in the future will have the ability to give an accurate perspective of planet earth.

45. Track pollution flows across the ocean in real-time

46. Monitor major hurricanes from satellites and track new developments on a minute by minute basis

47. Book a complex travel itinerary from a spherical perspective

48. Show how warm water currents have changed over the past two decades.

Maker Spaces

Libraries are rapidly transitioning from a place for passive visitors who consume information to active participants who would much rather produce it. Areas to include:

49. Potters wheel and workshop for mixing the mud and making pottery.

50. Growing vegetables using aquaponics.

51. Video studio for both shooting and editing a video.

52. A production area for both recording and editing a virtual reality experience

53. IoT workbenches complete with Internet of Things help desk

54. Access to 3D scanners and printers capable of printing items out of several hundred different materials.

55. Laser cutters for etching/cutting wood, glass, metal, and ceramic.

56. Jewelry making stations

Creative Spaces

These types of spaces will come complete with all the tools, technologies, and supplies for creative people to get creative.

57. Produce art

58. Produce music

59. Produce games

60. Produce podcasts

61. Produce webcasts

62. Produce VR experiences

63. Host IoT workshops

64. Create & print with 3D printers

Mini theaters

It’s important for groups have a place to gather for such things as:

65. Watching movies

66. Playing video games

67. Watch live events such as concerts, sporting events, NASA landings, etc.

68. Watch YouTube, Facebook, Twitch, and more

Live webcast studios

While we no longer need a studio for doing live webcasts, the age of the studio is far from over.

69. Book reviews

70. Game reviews

71. App reviews

72. Course review

73. Chatbot review

74. Tech reviews

75. 50 years ago today

76. “How to” accomplish something

3D Printing

As the process of additive manufacturing improves, it will begin to enter all of our lives in unusual ways:

77. 3D printer lending

78. 3D scanner lending

79. 3D printer workshops

80. 3D scanner workshops

81. 3D design competitions

82. 3D printer-scanner help desks


Flying Drones

In much the way kids that lived a century ago wanted to learn how to fly, young people today are enamored with flying and driving drones.

83. Drone lending

84. Flying drone flight simulators

85. DYI drone workshops

86. Drone competitions

Artificial Intelligence

Artificial intelligence is already in existence and already knows far more about you than any person alive today. Will future libraries offer:

87. AI lending

88. AI workshops

89. AI competitions

90. Monitor and anticipate visitor usage


Virtual Reality and Augmented Reality

Both will become far more pervasive in the future.

91. VR & AR hardware lending

92. VR & AR software lending

93. VR & AR production studios

94. VR & AR search engines


Robots will become far more common in the future.

95. Robot lending

96. Robot rodeos

97. Robot workshops

98. Robot competitions

Internet of Things

As more of our devices join the connected world we will see an increase in demand for:

99. IoT device lending

100. IoT prototyping workshops

101. IoT competitions

102. IoT expert speaker sessions

Equipment Archive

Most people have old forms of information on disks, cartridges, stick drves, and tapes, and many are looking for a place to convert it to a new medium that people today can access.

103. Read and print microfiche

104. Both read and convert 8”, 5.25”, and 3.5” disks to the cloud

105. Convert photos to video

106. Convert from VHS to DVD

107. Digitize and repair old photos and documents

108. Old gaming consoles to play programs and games on cartridges, apps, stick drives, and CDs

Global Library Projects

109. VR chat rooms with people in other counties

110. Cross cultural lending programs (i.e. books written in Japanese, not translated, about Ben Franklin)


Video and Non-Video Games – Games are quickly becoming the cultural norm for most young people today.

111. Game tournaments

112. Game lending

113. Game builder workshops

114. Game expert events

New Facilities – Most major libraries will be testing out a host of new options to make their facilities relevant for next generation users.

115. Mini Planetariums

116. Robotic storytelling centers

117. VR dating stations

118. Time capsule room

119. Drone lending program

120. Pet lending program

121. Expert events – meet the experts

122. Community archives – let the community decide


Posted on: October 26, 2016, 4:19 pm Category: Uncategorized

How Libraries Save Lives

How Libraries Save Lives
One woman’s story of how a bookmobile transported her away from a deadly life and toward her human potential.

“Knowledge sets us free, art sets us free. A great library is freedom,” Ursula K. Le Guin wrote in contemplating the sacredness of public libraries. “If librarians were honest, they would say, No one spends time here without being changed,” Joseph Mills wrote in his ode to libraries. “You never know what troubled little girl needs a book,” Nikki Giovanni wrote in one of her poems celebrating libraries and librarians.


Posted on: October 12, 2016, 6:38 am Category: Uncategorized

Laptops, Desktops Most Common Form of Instructional Tech in the Classroom

Laptops, Desktops Most Common Form of Instructional Tech in the Classroom





Posted on: October 10, 2016, 6:06 am Category: Uncategorized

11 ways to create great user-generated content


11 Simple Ways to Create Awesome User-Generated Content

“There are many good reasons to incorporate user-generated content into your content strategy, yet many brands overlook this tactic. It’s surprising, considering that 60% of B2B marketers cite generating engaging content as their primary marketing challenge (Content Marketing Institute, 2016). Accordingly, 72% have made it their top priority.

Content teams everywhere are mobilizing to make major content pushes, producing blog posts, infographics, whitepapers, videos, and more. As you know, it takes a lot of muscle and manpower to create that content, so it’s disappointing when it isn’t as effective as you’d like.

The problem often comes down to how your audience connects to your content. A 2014 LinkedIn survey asked marketers to identify the keys to effective content. Audience relevance, engaging storytelling, and content that triggers a response ranked highest.


Getting inside your audience’s mind and identifying what they need and want is crucial. (If you haven’t built your audience personas yet, try thisexercise to do it over lunch.) But why do we spend so much time huddled in conference rooms trying to figure that out? Why don’t we bring the audience into the creation process?

This is a fundamental shift in thinking: Instead of focusing on creating foryour audience, a user-generated content approach lets you create with your audience.

Note: When we talk about your audience, we’re considering your collective audience. Although the majority of it is comprised of your target customers, your content is also seen by other relevant people: current employees, potential employees, industry colleagues, publishers, etc. These segments can also contribute to your content strategy in meaningful ways.


Taking a user-generated content approach doesn’t mean you just kick up your feet while your audience slaves away for you. It is, however, a useful hack to bring your audience into the content creation process, collaborate together, encourage interaction, and get a whole new stream of fresh content. This benefits both your audience and brand in many ways:


  • Relevance: Ideas and content generated by your audience speak directly to their interests, challenges, wants, and needs.
  • Compelling storytelling: By becoming active participants in the content creation process, your audience is automatically interested in the narrative.
  • Personalization: Audiences love to see themselves reflected in content. When someone becomes a part of the process, they feel a sense of ownership. It also makes them feel elevated and valued, strengthening their relationship with your brand.


  • Engagement: Inviting your audience to collaborate prompts them to actively interact.
  • Traffic: Mobilizing your audience through interactive campaigns means more people to your site/better SEO rankings.
  • Shareability: Because audiences have participated, they are more likely to share the content, extending your brand reach.
  • Originality: Every audience member contributes from a unique perspective. When you mine the hivemind, you get insights (read: content) no other competitor will.
  • Evergreen: User-generated content has a long shelf life and can also inspire future ideas.
  • Easy to produce: You don’t have to huddle in a conference room, trying to eek out the resources for one idea. Your audience does some of the heavy lifting.
  • Low cost: You have more internal resources to spend on big ideas.

While these are all great benefits, the most exciting opportunity lies in the hardcore ROI. Many brands have experimented with user-generated content to great economic success.

Consider Burberry. In 2009, as part of a rebrand effort, the company invited customers to contribute photos and comments to their Art of the Trenchwebsite. Over the next year, the company hit a million Facebook fans and e-commerce sales grew 50% year-over-year, largely attributed to the site’s buzz.

Similarly, in 2011, the much-loved Greek yogurt brand Chobani encouraged fans to share their love via videos, photos, and comments on social, which were then used in marketing campaigns. This brand advocacy resulted in a spectacular 225.9% year-over-year increase in sales.

You may be a small startup and not a mega luxury brand, and that’s OK. Plenty of companies have ingeniously put their followers’ brains to work.


You have way more resources at hand than you realize. With a little big-picture thinking and a strategic approach, you can increase your volume, expand your reach, and form deeper relationships with your customers, coworkers, and industry colleagues—all through content. Here are some of our favorite ways to create user-generated content.


Not only do surveys generate insightful information, they also provide unique, proprietary data. These can be as informal or extensive as you like (think Twitter polls vs. full-on reports). Regardless, they result in great content.

If you don’t have a ton of bandwidth, you don’t have to overextend yourself. It’s likely that your sales team is already collecting similar information, which can be repackaged in a useful way. Start by looking at what customer data you already have, then consider what other insights would be interesting to poll them for.

For example, we partnered with Mashable and Addvocate to create aninteractive survey to find out how their readers pronounce various tech terms. We also helped NewsCred turn a company survey into a series of animated infographics (aka infoGIFS).


2) Expert Q&As

Interviews with experts in your field are a quick and easy way to help educate your customers, strengthen industry relationships, and expand your own knowledge. You already have those contacts. Tap them to answer a Q&A, record a podcast, or cobrand a piece of content.

Not only are you using their brain, you’re also reaching their audience, expanding your network.

We regularly interview the movers and shakers we’d like to emulate, and we always learn something new, whether that’s tips on how to up our Snapchat game or how to get publishers to notice your content strategy. Our recent interview with Alex Rynne of LinkedIn even racked up a cool 2.5K shares.


Your own internal documents, decks, or even SlideShare presentations can make great content with pretty much zero effort.

Since we are always seeking to improve our skills, stay on top of trends, and learn to work more efficiently, our employees generate a lot of content to educate the team. We soon realized that same content could help our larger audience—all sourced straight from our employees’ brains.

We turned our internal tips for how to run efficient meetings into an infographic, then repurposed that infographic into a SlideShare to reach yet another audience.


Many brands run contests on social media. These often require minimal interaction (tag a photo, tag a friend). They’re fine, but our favorite contests or challenges encourage the audience to contribute in a creative and unique way. (It also helps strengthen the customer-brand relationship by allowing both sides to share in the fun.)

For example, Starbucks ran the “White Cup” contest, encouraging customers to doodle designs on their coffee cups and submit photos of their work. Similarly, Extra’s #GiveExtraGetExtra campaign encouraged people to share their favorite photos and memories online, some of which were turned into delightful illustrations that appeared on the gum packaging.

Whether it’s on Facebook, Instagram, or Twitter, look for ways to connect on an emotional level (think funny caption contests, personal experiences, and other forms of creative expression).

We had fun with our #dailydata Instagram contest, which encouraged people to showcase their data visualization skills in everyday life. We loved seeing and featuring our favorite examples, and it helped us get to know our audience a bit more.

Clementines give me daily strength. #dailydata @columnfive

A photo posted by Mark(erarts) Mendez (@markerarts) on

The coasters from around my kitchen #dailydata @columnfive

A photo posted by Cyan G (@thisiscyang) on


Product reviews can be a little boring, especially for those customers who are familiar with the product. However, inviting your community to share their unique or successful use-cases is a great way to showcase your product while inspiring others. (Sometimes it can even result in additional product ideas for you!)

LEGO does this well with its LEGO Ideas, a section of the company’s site where users can show off their impressive creations, submit them to become actual LEGO sets, and vote on others’ designs.



Your customer story doesn’t end once they buy your product or solicit your service. Your brand may play a large or small role in their life; either way, it’s exciting to explore that role within the context of story (beyond basic testimonials).

Airbnb does this fantastically with their Stories series. They connect local photographers and writers with Airbnb users to document how the service benefits users’ lives in unique ways.

Look for creative ways to bring your brand’s customer success stories to life.

We loved working with Parker Trewin, a longtime C5 partner, on the My Status Is Not a Secret Project. It let us share his story of living with HIV and allowed others to share their stories to raise awareness.



In addition to the tactics mentioned above, you might also consider the following.


Having regular customers or influencers put your product to work feels more natural and organic than a hard sell on your site.


Whether it’s via social, survey, or informal email, you can ask for suggestions, advice, or any other useful information.

True story: We recently emailed our partners to find out what they’re struggling with. One response inspired this post.


Partner with other brands, users, or influencers to let them curate your social content for a day.


Mine your own team for their tips, resource roundups, or individual Q&As.

We polled our team to get their best content marketing advice, then turned their responses into our 10 tips for content marketers.


Not all stories have to sell your product or service. Some can showcase your values, beliefs, learnings, and culture. Look for opportunities to bring these to light.”


Posted on: October 9, 2016, 6:36 am Category: Uncategorized

D.I.Y. Censorship: An Infographic

D.I.Y. Censorship: An Infographic



Posted on: October 8, 2016, 6:59 am Category: Uncategorized

Mobile Statistics Experience: realtime growth of mobile usage data

Check out this real time graphic on the growth of Mobile.

Mobile Statistics

Experience realtime growth of mobile usage data


Posted on: October 8, 2016, 6:25 am Category: Uncategorized

The Value of Reading: INFOGRAPHIC

The Value of Reading: INFOGRAPHIC


Posted on: October 7, 2016, 6:57 am Category: Uncategorized