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Why Infographics are an Absolute Must in Content Marketing

Why Infographics are an Absolute Must in Content Marketing

Reasons to Use Infographics

Stephen

Posted on: January 27, 2015, 6:41 am Category: Uncategorized

7 library research support service trends from 2014

7 library research support service trends from 2014

 http://proud2know.eu/7researchsupporttrends2014_blog17/

“As part of regular worldwide research into the research support service offer in academic institutions across the world in the spring and autumn of each year, I would like to share some of the trends that have been identified in 2014. The scope of this study covers over 80 research institutions, i.e. mainly universities from USA, Canada, Asia and Europe.

You will note that many of today’s research support services are part of an effort to help strengthen the researcher’s skillset.

    1. Creating the academic digital identity or profile

Improving researcher online presence supports the their visibility. Libraries are doing this by

      • supporting researchers in becoming visible in research networks or platforms such as Mendeley.com or Academia.edu
      • advising researchers on how to engage in a more targeted way with social media to support them in their phases of research exploration, collaboration and dissemination
      • highlighting some of the dos and don’ts for the online professional image
      • providing support for good citation management by giving guidance on how to use the correct digital identifiers such as ResearcherId, SCOPUS and Scopus author ID.
    1. Bibliometrics / Impact management

Bibliometric services that contribute to increasing the institution’s impact include

      • guidance for young researchers on how to determine where to publish looking at journal h-indexes or impact factors
      • basic information on the range of metrics available and the differences between rankings
      • tracking your own impact factor, citations, h-index or altmetrics chart
      • using advanced bibliometric indicators such as field-normalised citation scores
      • creating tailor-made reports for individuals and groups.
    1. Academic integrity and plagiarism

Since the increase in online fraud detection and a corresponding interest to safeguard institutional reputation, support in the area of academic honesty is gaining ground. Libraries are providing

      • cheating and plagiarism policies
      • guidelines on research ethics and academic honesty
      • guidance on how to avoid plagiarism
      • plagiarism school, training sessions or quizzes
      • plagiarism detection software
    1. Research data

Research data services saw further expansion in universities that either introduced data management into their research support offering or as part of improving their current efforts. In 2014, research data codes of conduct were introduced, information was shared by using LibGuides, courses and tutorials on funder requirements, data ethics and benefits, data documentation and dissemination incl. data citation, rights & licensing, data management planning tools and data archiving services.

    1. Publication support (including hosting and where to publish)

With increasing international and national high-level policy support for Open Access, and new business models and competition in the publishing industry, more libraries are supporting their researchers in publishing efforts. Activities are very diverse, with some far more ambitious than others. Low hanging fruits can be found in providing researchers with guidance on how to make strategic and informed choices on where to publish or they advise researchers on how they can influence change in scholarly communications.

Institutional commitment to OA is also on the increase, and the implementation of more publication and (revising) OA policies is a consequence of international and national policy change supporting OA. Libraries are also increasingly advising their researchers on how to comply with new OA international or national funder requirements and are needing to adjust work processes accordingly. Libraries are having to manage APCs in a diffuse area of new APC funding models, OA fund management and diverse publisher APC processing workflows.

Other libraries are taking more active roles in changing scholarly communications by advising research groups on Open Access journal or book publishing. Some are even helping establish, transfer, improve or host existing or new publications themselves for want of different more efficient models in the social sciences or humanities for example.

Expertise in the area of author rights, copyright guidance and re-use is still very much essential.

    1. Research tools and apps

With the increase of mobile devices and the demand for 24/7 access to information, libraries are stepping up to the mark by helping researchers orient themselves in a wide assortment of online research tools and apps. Tools and app list categories include reference management, collaboration, communication, data storage, statistical analysis, reading, writing, and others.

Some libraries even create their own plugins, apps or mobile interfaces.

    1. Technology-lending

Canada and the USA in particular have seen an increase in technology-lending pilot projects or services in 2014. Those libraries who lend out technology generally stick to tablets, e-readers and cables or adaptors. However, some libraries lend a wide range of hardware including laptops and netbooks, cameras or camcorders with tripods, projectors, scientific calculators, game consoles, design and modelling tools, ipods.”

 http://proud2know.eu/7researchsupporttrends2014_blog17/

Stephen

Posted on: January 27, 2015, 6:37 am Category: Uncategorized

HBR: The Tech Trends You Can’t Ignore in 2015

HBR:

The Tech Trends You Can’t Ignore in 2015

https://hbr.org/2015/01/the-tech-trends-you-cant-ignore-in-2015

Here is a “core set of five attributes to look for emerging patterns: contradictions, inflections, oddities, coincidences, and inversions. Those attributes help us identify a set of likely trends on the horizon. Then, we put each trend through what we call The Five Questions:

  1. Where/how are people wasting their time?
  2. Where/how are people having difficulty with technology?
  3. Where/how are people looking for information?
  4. Where/how are people stuck?
  5. How do people want to be perceived?

The Five Questions help us qualitatively and quantitatively assess whether or not that pattern is actually a trend that will stick in the future.”

The five trends:

Deep learning

Smart virtual personal assistants

“It’s like Uber for ____”

Oversight for algorithms

Data privacy

Block chain technology

Stephen

Posted on: January 26, 2015, 6:37 am Category: Uncategorized

Scholastic Kids and Family Reading Report

Loads of good data on this site and in the report:

Scholastic Kids and Family Reading Report

http://www.scholastic.com/readingreport/

SPOTLIGHT:
What Makes Frequent Readers

There are three dynamics that are among the most powerful predictors of reading frequency for children ages 6–17.

Top Predictors of Reading Frequency

Base: Children Ages 6–17


For children ages 6–11, additional factors that predict reading frequency involve reading aloud, specific characteristics kids want in books and spending less time online using a computer.

Additional Predictors of Reading Frequency

Base: Children Ages 6–11


For children ages 12–17, the additional factors that predict reading frequency include reading a book of choice independently in school, ereading experiences, a large home library, having been told their reading level and having parents involved in their reading habits.

Additional Predictors of Reading Frequency

Base: Children Ages 12–17


Overall, frequent readers are less likely than are infrequent readers to engage in common screen-related activities 5–7 days a week.

Percentage of Children Who Do Activities 5–7 Days a Week

Base: Children Ages 6–17


The total number of books read annually by frequent readers is significantly higher than the number read by infrequent readers—especially among children ages 12–17.

Average Number of Books Children Have Read in the Past Year

Base: Children Ages 6–17


Parents of infrequent readers are more likely to say they need help finding books their child will like than are parents of frequent readers.

Parents’ Agreement with Statement: “I need help finding books my child likes”

Base: Parents of Children Ages 6–17

Stephen

Posted on: January 26, 2015, 6:20 am Category: Uncategorized

Technology Predictions for 2015 and Beyond Revealed by Gartner, Inc

Technology Predictions for 2015 and Beyond Revealed by Gartner, Inc.

Stephen

Posted on: January 25, 2015, 1:35 pm Category: Uncategorized

Pew: Social Media Update 2014

Social Media Update 2014

http://www.pewinternet.org/2015/01/09/social-media-update-2014/

% of online adults who use the following social media websites, by year“In a new survey conducted in September 2014, the Pew Research Center finds thatFacebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

The results in this report are based on the 81% of American adults who use the internet. Other key findings:

While Facebook remains the most popular social media site, its overall growth has slowed and other sites continue to see increases in usership.

Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.

Every other social media platform measured saw significant growth between 2013 and 2014. Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while Twitter and Pinterest saw increases in usership across a variety of demographic groups.

The engagement of Facebook users continues to grow, while daily use on other platforms shows little change.

Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013. About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013. Some 36% of Twitter users visit the site daily, but this actually represents a 10-point decrease from the 46% who did so in 2013. While the 13% of LinkedIn users who engage with the platform daily is unchanged from 2013, the proportion of users who use the site weekly or less often increased significantly—that is, more users log on less frequently.

52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.

Fully 52% of online adults use two or more social media sites, a significant increase from the 42% who did so in 2013. At the same time, significantly fewer adults use just one site — 28% compared with 36% last year. As in 2013, Facebook remains the most popular site among those who use only one — fully 79% of those who use just one site report using Facebook. As in years past, a significant majority of Twitter, Instagram, Pinterest and LinkedIn users say they also use Facebook, more than any other site. At the same time, the proportion of Facebook users who also use another site is on the rise — that is, there are more Facebook users this year who also use Twitter, Instagram, Pinterest and LinkedIn than there were in 2013.

Social media users in the entire adult population

The results of this report are focused on all internet users. In this survey, 81% of all American adults ages 18+ are internet users. The usage figures of the five social networking platforms measured are presented as a proportion of the total American adult population.”


Among all American adults ages 18+, the percent who use the following social media sites

Stephen

Posted on: January 25, 2015, 6:22 am Category: Uncategorized

Slideshow: Future of Digital 2014

Slideshow: Future of Digital 2014

Stephen

Posted on: January 24, 2015, 6:47 am Category: Uncategorized