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Implementing Marketing Plans in the Academic Library: Rules, Roles, and Definitions

“The latest research on academic librarianship from Choice.

Choice White Paper no. 4

Implementing Marketing Plans in the Academic Library: Rules, Roles, and Definitions

Within librarianship today there is a broadly shared consensus that marketing is necessary to the ongoing health of our institutions, public and academic alike. The general agreement appears to be that market forces (the Googles and Amazons of the world, along with the Great Recession and shriveled budgets) require us to become more assertive in arguing for our place and persuading potential users to choose libraries. Yet outside the pages of books and papers such as this, there is very little consensus as to what marketing entails. This white paper addresses these issues within a larger discussion of marketing’s role in the functioning of an academic library; aids in the development of a shared working terminology; draws on actionable examples from academic libraries of different sizes and budgets; and ultimately, seeks to facilitate a broader conversation.

Authored by Emily Hauser.

Download the white paper.

Posted on: August 20, 2019, 1:26 pm Category: Uncategorized

The Insider ⁠—  The Future of Libraries edition

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Are you ready for IFLA conference?

To get you excited and prepped, we’re bringing you a full magazine to read on your way there ⁠— compliments of PressReader.

The Insider —  The Future of Libraries edition
In this issue, read more about:

  • The future of academic libraries in the experience economy
  • The impact of advanced technologies on libraries and education
  • The role of public libraries in sustaining democracy
  • Mass media and its impact on information literacy
Download the report

 

Posted on: August 17, 2019, 9:54 am Category: Uncategorized

Keynote:SLA Route 66 Chapter: 2020 Road Trip Symposium, Albuquerque, NM

I had a wonderful and inspirational time in Albuquerque, NM and I gave the keynote.  Here are the slides:

 

Stephen

Posted on: August 16, 2019, 9:57 pm Category: Uncategorized

The New Arms Race: Deep Fakes and Their Impact on Information

The New Arms Race: Deep Fakes and Their Impact on Information

The New Arms Race: Deep Fakes and Their Impact on Information

Stephen

Posted on: August 16, 2019, 11:12 am Category: Uncategorized

Interesting thread: The future of the public library is under attack

The future of the public library is under attack

Via Rabble.ca

http://rabble.ca/news/2019/08/future-public-library-under-attack

Stephen

Posted on: August 15, 2019, 10:14 am Category: Uncategorized

Nearly 24 Percent of Parents Are Buying Tablets For Their Preschoolers

Nearly 24 Percent of Parents Are Buying Tablets For Their Preschoolers

Is it possible to be too young for tech? Apparently not—quite a few parents intend to buy tablets for their preschool and elementary school children, at 24 and 25 percent, respectively
why axis chart devices for schoolkids
Stephen

Posted on: August 14, 2019, 6:14 am Category: Uncategorized

A room is not just a room: The Library as shared place and why it matters to communities

A room is not just a room: The Library as shared place and why it matters to communities

A room is not just a room: The Library as shared place and why it matters to communities

Stephen

Posted on: August 8, 2019, 6:36 am Category: Uncategorized