The State Of The Global Smartphone Industry
“Here are the top stats:
- The industry is still growing at ~20%: There was 23% year-over-year growth in the second quarter, which saw 295 million smartphone shipments. Four vendors, listed in the report, grew faster than the industry at large.
- Six vendors are growing faster than the industry average: Four of them were China-based, including Xiaomi. The two others were Sony and Motorola.
- Samsung and Apple have slipped: Apple’s solid growth is not enough to keep up with these vendors in the East. Samsung’s shipments declined for the first time ever in the second quarter, -4% year-over-year, amid rising competition.
- Windows Phone has seen a resurgence across Europe: It has even surpassed Apple for the No. 2 spot in Spain. Windows Phone has firmly entrenched itself as the third-place platform in Europe with a 9% share of shipments in the second quarter of 2014. That is up from 7% in the second quarter last year and up from a 5% share two years ago
- Chinese vendors are outselling even Samsung: Combined, the five Chinese vendors outsold Samsung in the second quarter by about one million shipments.
- Chinese vendors account for one-third of all Android handsets: Huawei, Lenovo, Xiaomi, ZTE, and Coolpad accounted for about 30% of all Android phones shipped during the period.
- Android is also growing in Europe: It’s increasing its market share of smartphone sales across Europe’s five largest markets — the U.K., Germany, Italy, Spain, and France. Apple’s overall Europe share, meanwhile, has dwindled.
- Android phones dominate China and Brazil: China is dominated on the OS side by Android with its 84% share of sales. Android has gained 40 percentage points of market share in Brazil over the past two years.”