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Pew: Social Media Update 2014

Social Media Update 2014

% of online adults who use the following social media websites, by year“In a new survey conducted in September 2014, the Pew Research Center finds thatFacebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.

The results in this report are based on the 81% of American adults who use the internet. Other key findings:

While Facebook remains the most popular social media site, its overall growth has slowed and other sites continue to see increases in usership.

Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.

Every other social media platform measured saw significant growth between 2013 and 2014. Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while Twitter and Pinterest saw increases in usership across a variety of demographic groups.

The engagement of Facebook users continues to grow, while daily use on other platforms shows little change.

Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013. About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013. Some 36% of Twitter users visit the site daily, but this actually represents a 10-point decrease from the 46% who did so in 2013. While the 13% of LinkedIn users who engage with the platform daily is unchanged from 2013, the proportion of users who use the site weekly or less often increased significantly—that is, more users log on less frequently.

52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.

Fully 52% of online adults use two or more social media sites, a significant increase from the 42% who did so in 2013. At the same time, significantly fewer adults use just one site — 28% compared with 36% last year. As in 2013, Facebook remains the most popular site among those who use only one — fully 79% of those who use just one site report using Facebook. As in years past, a significant majority of Twitter, Instagram, Pinterest and LinkedIn users say they also use Facebook, more than any other site. At the same time, the proportion of Facebook users who also use another site is on the rise — that is, there are more Facebook users this year who also use Twitter, Instagram, Pinterest and LinkedIn than there were in 2013.

Social media users in the entire adult population

The results of this report are focused on all internet users. In this survey, 81% of all American adults ages 18+ are internet users. The usage figures of the five social networking platforms measured are presented as a proportion of the total American adult population.”

Among all American adults ages 18+, the percent who use the following social media sites


Posted on: January 25, 2015, 6:22 am Category: Uncategorized

Slideshow: Future of Digital 2014

Slideshow: Future of Digital 2014


Posted on: January 24, 2015, 6:47 am Category: Uncategorized



ALBANY, NY – A Siena College Research Institute poll conducted the week of January 11th found that local public library usage is up 10% statewide over the last three years, with usage by young women and communities of color up nearly 15%, and up nearly 20% among those households making less than $50,000 annually. This surge in usage, along with the findings detailed below, confirm that traditionally underrepresented communities are increasingly reliant on the resources provided by their local public library, and library funding must be viewed as an equality issue.

The Siena poll findings include:

  1. Library usage is up 10% statewide, 15% among women respondents aged 18-34, nearly 15% among African-American respondents, 15% among Latino respondents, and among all income demographics, with usage up 20% for those households making less than $50,000 annually;
  2. A clear majority of respondents want increased library funding, with nearly 45% advocating for library aid to increase in proportion with overall education funding, and 30% saying library aid should be fully funded under the law;
  3. For nearly 33% of African-American and Latino respondents, and 25% of households making less than $50,000 annually, the public library is their primary source of internet access;
  4. Of the respondents who have used their local public library for job seeking or career building programs in the last six months, 53% were African-American, and 40% were households making less than $50,000 annually;
  5. 94% of respondents said public libraries are “very” or “somewhat” important to our state’s educational infrastructure, while more than 80% of women, African-Americans, Latinos, and households making less than $50,000 say public libraries are “very important” to our educational system.

Library funding is nearly 20% less than what is mandated in state Education Law, and is currently at 1997 levels. In last year’s Executive Budget, library aid was cut by 4.7%, while proposed education aid was increased 3.8%. Total education spending in last year’s enacted budget increased 5.7%, but library aid increased only 1.2%.

Senator Hugh T. Farley (R, C, I-Schenectady):

“Throughout my career I have tirelessly fought for library funding because educational resources, including internet access, should be available to anyone with a desire to learn. Children, seniors and young families in my district increasingly rely on the educational opportunities provided by these cherished public institutions. It’s time we fund libraries in a manner consistent with their record-high usage.”

Assemblyman Fred W. Thiele, Jr. (I, D, WF-Sag Harbor):

“Given the tremendous increase in usage, it is not surprising that a majority of New Yorkers think we should increase library funding, with many demanding we should fully fund our libraries. I successfully fought for increased library funding last year, and I call on my colleagues in the legislature to recognize library funding is about equal access to information, and providing everyone in the community with a place to go and learn regardless of age or income.”

Assemblyman Marcos Crespo (D – Bronx):

“For many of my constituents, there is no question that library funding is an equality issue. The local public library is often their only source of internet access, and where they go to work on a resume or apply for jobs online. I’ve heard from countless constituents – young students, parents and seniors – about the invaluable resource the local library branch serves for their education and economic development opportunities.”

Jeremy Johannesen, Executive Director, New York Library Association:

“In the upcoming budget negotiations, the New York Library Association calls on Governor Cuomo, and our supporters in the State Senate and the Assembly to recognize that local public libraries are at the core of our state’s educational infrastructure, and must be fairly and equitably funded. Libraries are chartered by the same Board of Regents that oversees schools, colleges, BOCES and other educational institutions, and library aid is administered through the NYS Department of Education. The fact-based analysis of this data leads to only one conclusion: annual library funding should increase in proportion to increases in overall education funding.”

About NYLA:
The New York Library Association (NYLA) educates and advocates on behalf of New York’s library community. NYLA is the oldest state library association in the country and represents school, college, special and public libraries, library staff, trustees, and students from around the state.

NYLA is the only statewide organization dedicated to advocating on behalf of all libraries and library staff in Albany and serves as the spokesperson on library matters to the media and public policymakers.

For more information contact:
Michael Neppl
General Counsel & Director of Government Relations and Advocacy
New York Library Association
[email protected]
518-432-6952 Ext. 102

PDF Version of this Press Release (PDF)

This Siena College Poll was conducted January 11-15, 2015 by telephone calls to 802 New York State registered voters.  It has an overall margin of error of +/- 3.5 percentage points.  Data was statistically adjusted by age, party, region, and gender to ensure representativeness. Sampling was conducted via random digit dialing to landline and cell phones weighted to reflect known population patterns. The Siena College Research Institute, directed by Donald Levy, Ph.D., conducts political, economic, social and cultural research primarily in New York State.  SRI, an independent, non-partisan research institute, subscribes to the American Association of Public Opinion Research Code of Professional Ethics and Practices. For more information, call Steve Greenberg at (518) 469-9858.

Cross-tabs of Library Questions (PDF)


Posted on: January 24, 2015, 6:27 am Category: Uncategorized

3 Technology Trends that Marketers Should Watch in 2015

3 Technology Trends that Marketers Should Watch in 2015

  1. “Connected life platforms are emerging – The Internet of Things is officially a thing. As devices proliferate and start to work together, connected objects will become platforms for your life. They’ll help you with the things you do every day – from entertainment to driving to taking care of your home.
  2. Mobile shapes the Internet of Me – Your smartphone is getting smarter. As the hub for all these connected platforms, it can use lots of data to create better, personalized experiences. The Internet of Things is becoming an Internet of Me – all to simplify your life.
  3. The speed of life gets even faster – Online or off, we can now get information, entertainment, and services in the exact moment we want them. These quick moments of decision making happen constantly – and the more connected we are, the more they’ll happen.”


Posted on: January 24, 2015, 6:12 am Category: Uncategorized




Snippet: “In November, the library implemented BluuBeam, an Orlando-based service that usesiBeacon technology to send location-triggered information to patrons. Visitors who download the app get an alert about library offers and events. So, for example, if you’re searching the third floor stacks for a Julia Child cookbook, you’ll receive a message about the library’s Cuisine Corner program that features cooking demos by local chefs.”


Posted on: January 23, 2015, 10:08 am Category: Uncategorized

20 Ways to Make People Fall in Love With Your Instagram: A Guide for Libraries and Other Cultural Institutions

Awesome advice from NYPL on using social media in libraries:

20 Ways to Make People Fall in Love With Your Instagram: A Guide for Libraries and Other Cultural Institutions

From a talk titled “Your Instagram Doesn’t Have to Suck.” But it’s really Twenty Ways to Make People Fall in Love With Your Instagram – Watch a 5-minute video of the talk here.

  1. “Find Out What’s Wrong.
  2. People Want People.
  3. Get Senior Management Involved. 
  4. Have a Reliable Schedule.
  5. Have Challenges.
  6. Have Conversations. 
  7. Engage with Comments.
  8. Talk to Each Other.
  9. Visit Each Other. 
  10. Join Community Initiatives.
  11. Play Off Existing Ideas. 
  12. Bring the Community to You. 
  13. Crash Events.
  14. Use Current Events. 
  15. Use the Comments. 
  16. Use the Community. 
  17. Send People Stuff!
  18. Co-opt Marketing. 
  19. Have Fun. 
  20. Be Passionate.”


Posted on: January 23, 2015, 6:50 am Category: Uncategorized

Inside Higher Ed: 2015 Survey of Chief Academic Officers

2015 Survey of Chief Academic Officers

“A majority of provosts are concerned about declining faculty civility in American higher education. And a large majority of provosts believe that civility is a legitimate criterion in hiring and evaluating faculty members. Generally, the provosts are confident that faculty members show civility in their treatment of students, but have mixed views on whether professors show civility in dealings with colleagues and doubt how much civility is shown to administrators.

These results are clear from Inside Higher Ed‘s 2015 Survey of College and University Chief Academic Officers. And after a year of intense debate over civility, the survey shows that provosts are not aligned with faculty leaders on the issue.

Other key findings:

  • Many provosts report that their institutions are not feeling the impact of the widely reported improved economy. Most do not feel their institutions are operating in an improved financial situation, and many anticipate further budget cuts and paying for new initiatives through reallocations, not new funds.
  • The idea of competency-based education is now attracting strong support from chief academic officers, especially in public higher education.
  • Almost all chief academic officers believe that their institutions are very or somewhat effective at providing a good undergraduate education, and a little more than half think they are very effective at preparing students for the world of work. (That latter finding would appear to put the provosts at odds with employers in other surveys.)
  • Provosts believe that sexual harassment is a serious problem in higher education in general, but are less likely to view this as the case at their own institutions.
  • Most provosts expect to continue to rely on non-tenure-track faculty members and are skeptical that unionizing will lead to substantial changes in adjunct pay and working conditions. But provosts at public colleges and universities (who are more likely to operate on campuses with collective bargaining) see more potential for gains for adjuncts than do private college provosts.

The results are from a survey developed by Inside Higher Ed editors in consultation with Gallup, which managed the data collection. Responses were collected from 624 provosts or officials with equivalent titles, such as vice president for academic affairs.

Respondents were given complete anonymity, but results were coded by institution so that — in some cases — results can be broken down by sector.

The full survey booklet may be downloaded here.

The Civility Debates

Civility became the topic of heated debate in 2014. First, the University of Illinois at Urbana-Champaign blocked the hiring of Steven Salaita — known for his intense criticism of Israel — to teach American Indian studies. Statements from university leaders focused not on his research or teaching, but on his public statements and whether they had a tone that could make some students feel unwelcome.

About the Survey

Inside Higher Ed’2015 Survey of College and University Chief Academic Officers was conducted in conjunction with researchers from Gallup.

Inside Higher Ed regularlysurveys key higher ed professionals on a range of topics.

On Feb. 11 at 2 p.m. Eastern,Inside Higher Ed Editors Scott Jaschik and Doug Lederman will share and analyze the findings and answer readers’ questions in a free webinar. To register,please click here.

The Inside Higher Ed survey of provosts was made possible in part by advertising from Academic Partnerships and Liaison International.

While university leaders later stressed that they were not imposing a civility test on hiring or promotion, many faculty leaders said they worried that the issue of civility could be used to block the hiring or promotion of many with unpopular views.

Other university leaders, such as Nicholas Dirks, chancellor of the University of California at Berkeley, also spoke out in defense of the value of civility in academe. And they too faced some criticism from faculty members.

Generally, provosts expressed concern (with little difference by sector) about civility. Asked if they were worried about “declining civility among higher education faculty,” 27 percent said that they were very concerned and 44 percent were somewhat concerned. Only 5 percent were not concerned at all.

But in more detailed questions, provosts had varying perspectives on where faculty civility is lacking.

Generally, they feel more confident of faculty civility with regard to students than to fellow professors or (in particular) administrators. And provosts typically believe that their institutions display more civility than higher education as a whole. (A pattern in Inside Higher Ed surveys of administrators is that they think their institutions are doing better in many respects than the rest of higher education.)

How Provosts View Civility on Their Campuses

Statement Always A Great Deal Somewhat Not at All
Faculty members practice civility in treatment of students at your institution. 12% 74% 13% 0%
Faculty members practice civility in treatment of students in higher education generally. 4% 57% 39% 0%
Faculty members practice civility in treating fellow faculty members at your institution. 6% 61% 32% 2%
Faculty members practice civility in treating fellow faculty members in higher education. 2% 44% 52% 1%
Faculty members practice civility in treating administrators at your institution. 3% 49% 43% 6%
Faculty members practice civility in treating administrators in higher education. 1% 25% 67% 7%

Perhaps of greater concern to those who do not want civility considered in faculty hiring and promotion is that provosts think it should be considered, and that it does not raise issues of academic freedom.

Asked if civility is a legitimate criterion to consider in making faculty hiring decisions, 45 percent of provosts strongly agree and 39 percent agree. Asked if civility is a legitimate criterion in evaluating faculty members, 41 percent strongly agree and 42 percent agree.

Many faculty leaders have said that considering civility in these cases can violate academic freedom, in that it can be used to justify not hiring or not awarding tenure to someone whose views are unpopular or who is pushing new ways of thinking about a discipline. But when the provosts were asked about whether the discussion of civility raised issues of academic freedom, only 2 percent said “always” and 16 percent said “a great deal.”

Henry Reichman, chair of the American Association of University Professors Committee on Academic Freedom and Tenure, who teaches history at California State University at East Bay, said he was concerned that so many provosts embrace civility as a hiring or promotion factor.

Reichman stressed that “certainly civil behavior is generally desirable, but it’s unfortunate that provosts would believe that such an ill-defined concept as civility would be a legitimate criterion in hiring and promotion decisions.” He asked: “Who defines what is civil and what is not? And how much of a factor should this be and when should it come into play?”

Reichman said that the AAUP believes that “the only legitimate criteria for promotion and hiring must relate directly and specifically to teaching, research, and service.”

As to whether civility is in decline among faculty, Reichman said that “I haven’t the faintest idea” and that there is “no meaningful way” to figure that out.

Given all the conflict between administrators and faculty members on many campuses, he said he was “not surprised” that administrators feel that faculty members are “increasingly uncivil in their relations.” But he added: “I suspect that if you surveyed faculty members, they would also find the same to be true of administrators.”

Sexual Harassment by and of Faculty

Provosts at many campuses in the last year have also faced questions over policies on sexual harassment. Prominent universities have been accused of ignoring harassment issues.

Here as well, provosts seem more likely to view harassment as a serious problem in higher education broadly than at their own institutions.

Five percent of provosts believe that sexual harassment of students by faculty members is a very serious issue at their institution, while another 17 percent rate the problem as serious. But asked about higher education as a whole, and the numbers jump to 12 percent for very serious and 52 percent for serious.

Similarly, only 12 percent of provosts believe that harassment of junior female faculty members by senior male faculty members is a very serious (3 percent) or serious (9 percent) problem at their institutions. For higher education in general, the numbers rise to 8 percent for very serious and 48 percent for serious.

More (Public) Support for Competency-Based Education

In recent years, more colleges — with the encouragement of federal and state officials — have pushed to start offering competency-based programs. In these programs, students are evaluated and awarded credit by demonstrating competency, not through traditional measures such as seat time. While some institutions — think Western Governors University or Southern New Hampshire University — are particularly well-known in this area, the idea has spread and is popping up at elite research universities such as the University of Michigan.

In last year’s survey of provosts, it appeared that the chief academic leaders of public institutions were more open to the idea than were their counterparts at private institutions. And that seems to be true, perhaps to an even greater degree, this year.

In 2014, 62 percent of provosts at public institutions said they agreed or strongly agreed it should be easier for students to earn degrees through competency than is the case today. In 2015, that share increased to 65 percent. Among private institution provosts, 54 percent agreed in 2014, a level that dropped to 49 percent this year.

A major concern of some critics of competency education has been whether the approach works well for general education. Here, the percentage of provosts expressing such fears fell significantly, although a public-private gap remains. Last year, asked if they thought that competency-based education would be damaging to general education, 39 percent of public university provosts and 50 percent of private college provosts agreed or strongly agreed. This year the share was just 29 percent in public higher education and 42 percent in private higher education.

Economic Recovery for Some

Statistics abound showing that the economic situation in the country is better than it has been in some time, although part of the improvement has to do with how badly the United States economy was performing in 2008 and 2009. In higher education, statistics released this week show healthy increases in state appropriations nationally, but with much of the improvement concentrated in a small number of states.

The dynamic is evident in how provosts view their institutions’ economic situation. Here, officials at private institutions seem to be feeling better off than the publics. Asked to respond to the statement that the economic downturn is “effectively over at my institution,” 38 percent of provosts at private institutions agreed, compared to only 25 percent at public institutions. And asked if the financial situation of their institution had improved in the last year, 47 percent of private institution provosts agreed, compared to 35 percent in the public sector.

And even if things are better at many institutions, many provosts continue to predict tough choices (and in some cases more cuts) at their institutions:

  • Two-thirds of provosts agreed or strongly agreed that funds for new academic programs would have to come from reallocation, not new revenues. (There was a public-private gap in responses, with 73 percent of public higher education provosts agreeing or strongly agreeing, compared to 61 percent in the private sector).
  • 24 percent of provosts at public colleges and universities expect to reduce the number of academic programs by the end of the 2014-15 academic year. Only 18 percent of private college provosts have that expectation.

Grading Themselves

Nationally, there is a drumbeat of criticism about higher education from politicians and pundits. Provosts generally think their institutions are doing well.

Asked to rank the quality of undergraduate education, 74 percent of public college provosts said their institutions were very effective, 25 percent said somewhat effective and 1 percent not so effective. Among private college provosts, the numbers were similar: 76 percent very effective, 23 percent somewhat effective — with 1 percent of provosts at private institutions saying that their institution was not effective at all.

While the overall grades provosts give their institutions are the equivalent of As, they give themselves the equivalent of Bs (and some even go below that) in some aspects of undergraduate education. And considering the criticism of colleges over issues such as controlling costs and preparing students for jobs, the positive evaluations may surprise some people.

For example, a study by the Association of American Colleges and Universities, released this week, found that undergraduates think they have the skills employers need, but that employers don’t agree. But the data below show that provosts think their institutions are doing well at preparing students for careers.

And while many colleges and universities of course have proud records in the categories below, it is striking how rare it was for provosts to say some function was not effective.

How Provosts Rate Their Institutions on Undergraduate Education

Function Public Private
Preparing students for world of work
–Very effective 53% 55%
–Somewhat effective 44% 43%
–Not too effective 3% 1%
–Not effective at all 0% 0%
Identifying and assessing student outcomes
–Very effective 26% 31%
–Somewhat effective 62% 60%
–Not too effective 11% 8%
–Not effective at all 1% 1%
Controlling rising costs
–Very effective 40% 24%
–Somewhat effective 53% 48%
–Not too effective 12% 21%
–Not effective at all 1% 1%
Preparing students for engaged citizenship
–Very effective 26% 52%
–Somewhat effective 59% 42%
–Not too effective 14% 6%
–Not effective at all 1% 0%
Undergraduate support services
–Very effective 49% 53%
–Somewhat effective 47% 40%
–Not too effective 4% 5%
–Not effective at all 0% 1%
Using data to aid and inform decision-making
–Very effective 33% 30%
–Somewhat effective 57% 59%
–Not too effective 10% 11%
–Not effective at all 1% 0%

Reliant on Adjuncts and Dubious of Unions

Provosts continue to be aware of their reliance on non-tenure-track faculty members, and most do not anticipate much change in the pattern — despite widespread criticism of the way colleges treat their adjuncts. In responses that were similar to those of a year ago, 74 percent of public college provosts and 62 percent of private college provosts said that their institution relies “significantly” on faculty who are off the tenure track.

Two-thirds of the provosts (public and private) anticipate that, in the future, they will remain about as reliant on non-tenure-track faculty as they are now. And of the one-third who anticipate a change, twice as many provosts believe their institutions will become more reliant on adjuncts as believe their institutions will become less reliant.

Adjuncts celebrating a vote to unionize at Washington University in St. Louis.In response to a sense that higher education isn’t willing to change its treatment of adjuncts, an increasing number have turned to collective bargaining — generally against the wishes of administrators. At right, a photo of adjuncts celebrating a vote to unionize at Washington University in St. Louis.

Past surveys by Inside Higher Ed of several groups of administrators have found significant skepticism of unions in higher education. So this year, Inside Higher Edasked provosts if they expected that unions could help adjuncts in many ways. The results suggest that the opposition of administrators to adjunct unions is not because they expect them to make significant gains. Provosts at public colleges and universities (which generally have more experience with collective bargaining) are more likely than their private college counterparts to think that unions will make a difference.

The provosts are most skeptical of the ability of adjunct unions to win more job security for their members.

Provosts’ Views on Adjunct Unions

Statement Agree/Strongly Agree — Public Agree/Strongly Agree — Private
Unionizing will help adjuncts win better pay. 30% 20%
Unionizing will help adjuncts win better benefits. 31% 22%
Unionizing will improve job security for adjuncts 20% 14%”


Posted on: January 23, 2015, 6:25 am Category: Uncategorized