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Video and Libraries Make The Perfect Marketing Marriage

Video and Libraries Make The Perfect Marketing Marriage

https://superlibrarymarketing.com/2017/05/12/video-and-libraries-make-the-perfect-marketing-marriage/

“I have some homework for you.

Sometime in the next seven days, I want you to go to the New York Public Library’s Facebook page and watch some of the video marketing they’ve done over the past few months. Specifically, I want you to check out their live book recommendations with Lynn and Gwen (Gwen also co-hosts the NYPL Podcast The Librarian is In which is a MUST LISTEN for library marketers.) About once a month for half an hour, these two librarians from NYPL get on Facebook live and give book recommendations to people who give them information via the comments. It’s genius. And it’s free. And you should be doing this–or something like it–too!

Most library marketers are afraid to try video marketing. (I will be looking at the results of the poll at the beginning of this post to gauge if I’m right about that!) I can understand that fear. But I come from a TV background, so video marketing and live video isn’t as foreign to me as it might be to you. So this post is all about lifting the veil, so to speak. I’ve got a secret for you. Video is not as hard as you think. I hope I can give you the confidence to do video marketing!”

Stephen

Posted on: May 29, 2017, 6:34 am Category: Uncategorized

Why facts don’t convince

Why facts don’t convince

http://doug-johnson.squarespace.com/blue-skunk-blog/2017/5/17/why-facts-dont-convince.html

Via Doug Johnson

 

Stephen

Posted on: May 29, 2017, 6:12 am Category: Uncategorized

A new Microsoft PowerPoint feature is straight out of ‘Star Trek’

A new Microsoft PowerPoint feature is straight out of ‘Star Trek’

http://www.businessinsider.com/microsoft-powerpoint-translator-coming-later-this-year-2017-5

“Microsoft’s PowerPoint will soon get a feature straight out of “Star Trek.”

Speakers using the presentation application will soon be able to have it translate what they’re saying in real time for foreign language speakers. The translations will come in the form of subtitles on their presentations and will work whether their slideshows are being presented to a live audience or to an online meeting.’

Stephen

Posted on: May 28, 2017, 6:55 am Category: Uncategorized

Display recommendation: 50 Books Recommended by This Year’s TED Speakers

Display recommendation: Read what the influencers are reading . . .

50 Books Recommended by This Year’s TED Speakers
The much-buzzed-about conference generated a gargantuan list of intriguing book recommendations.

https://www.inc.com/jessica-stillman/50-books-recommended-by-this-years-ted-speakers.html

  1. Thank You for Being Late by Thomas L. Friedman; recommended by World Bank president Jim Yong Kim and Martin Ford. Amazon calls it “a field guide to the 21st century.”
  2. Success Through Stillness by Russell Simmons and Chris Morrow and; recommended by Serena Williams. The hip-hop mogul on meditation.
  3. Lying by Sam Harris; recommended by Elon Musk. A neuroscientist argues that giving up white lies will improve your life and the world.
  4. Venture Deals by Brad Feld and Jason Mendelson; recommended by Tim Ferriss
  5. Behind the Beautiful Forevers by Katherine Boo; recommended by surgeon and author Atul Gawande (and Barack Obama)
  6. Our Kids by Robert D. Putnam; recommended by futurist Martin Ford. A best-selling examination of growing inequality.
  7. Machines of Loving Grace by John Markoff; recommended by Martin Ford. Will machines help us, or will they replace us?
  8. The Power of Habit by Charles Duhigg; recommended by psychologist Adam Alter. A Pulitzer Prize-winning business reporter on how to change your habits.
  9. A Place of Greater Safety by Hilary Mantel; recommended by Atul Gawande. A novel set during the French Revolution from the double Booker Prize winner.
  10. This Is How You Lose Her by Junot Diaz; recommended by Atul Gawande. Short stories from the Pulitzer Prize winner.
  11. The Unwinding by George Packer; recommended by Atul Gawande. 2013 National Book Award winner.
  12. Age of Ambition by Evan Osnos; recommended by Atul Gawande. A portrait of contemporary China from The New Yorker’s Beijing correspondent.
  13. Where We Belong by Hoda Kotb; recommended by Gayle King. “Inspiring stories of people who find their life’s purpose in unexpected ways,” says Amazon.
  14. The Machine Stops by E. M. Forster; recommended by Elon Musk. Classic sci-fi.
  15. What I Learned Losing a Million Dollars by Jim Paul and Brendan Moynihan; recommended by Tim Ferriss. Just what the title suggests.
  16. Our Final Invention by James Barrat; recommended by Elon Musk. Will advanced A.I. be the end of humanity?
  17. Homo Deus by Yuval Noah Harari; recommended by Martin Ford. Predictions about the future of humanity from the best-selling historian.
  18. Unfair by Adam Benforado; recommended by Adam Alter. “A law professor sounds an explosive alarm on the hidden unfairness of our legal system,” says Kirkus Reviews.
  19. How Emotions Are Made by Lisa Feldman Barrett; recommended by Adam Alter. A new theory of how the brain constructs emotions.
  20. Mindwise by Nicholas Epley; recommended by Adam Alter. Science shows your intuition about other people probably isn’t as reliable as you think.
  21. Dancing With Dementia by Christine Bryden; recommended by neuroscientist and author Lisa Genova. After receiving a diagnosis of dementia at 48, a woman goes on to live positively with the condition.
  22. The Immortal Life of Henrietta Lacks by Rebecca Skloot; recommended by Lisa Genova. The true story of how a poor woman’s cells were harvested without her knowledge and became one of medicine’s most important tools.
  23. Wetware by Dennis Bray; recommended by economist Robin Hanson. Jargon-free introduction to systems biology.
  24. The Midas Paradox by Scott B. Sumner; recommended by Robin Hanson. A history of the Great Depression.
  25. Surfing Uncertainty by Andy Clark; recommended by neuroscientist Anil Seth. Exploration of new theories of consciousness.
  26. Stuff Matters by Mark Miodownik and Sarah Hunt Cooke; recommended by Anil Seth. The history and science of everyday materials.
  27. Heller’s Tale by David Pablo Cohn; recommended by doctor and 2017 TED Prize winner Raj Panjabi. Fiction set in the South Pole.
  28. Leaves of Grass by Walt Whitman; recommended by cultural historian Jeffrey Schnapp. Classic American poetry.
  29. Flash Boys by Michael Lewis; recommended by astrophysicist Katherine Freese
  30. Superintelligence by Nick Bostrom; recommended by Martin Ford. Another one on the future of A.I.
  31. Originals by Adam Grant; recommended by Adam Alter. The star Wharton professor on how to come up with and champion original ideas.
  32. The Accidental Admiral by James Stavridis; recommended by meteorologist David Titley. Autobiography of NATO’s 16th Supreme Allied Commander.
  33. To Build a Castle by Vladimir Bukovsky; recommended by chess grandmaster Garry Kasparov. Memoir of a Soviet dissident’s time in the gulag.
  34. Kill Decision by Daniel Suarez; recommended by Elon Musk. Gripping techno thriller about killer drones.
  35. Eleven Rings by Phil Jackson and Hugh Delehanty; recommended by Gayle King. The legendary basketball coach tells his story.
  36. Lucky Jim by James Hart; recommended by writer Anne Lamott. Memoir of the author’s escape from a hard-luck childhood.
  37. Hope in the Dark by Rebecca Solnit; recommended by podcaster Helen Zaltzman
  38. The Stress-Proof Brain by Melanie Greenberg; recommended by psychologist Guy Winch
  39. The Storytelling Animal by Jonathan Gottschall; recommended by author Emily Esfahani Smith. How stories make us human.
  40. The Glass Universe by Dava Sobel; recommended by Katherine Freese. Little-known story of one group of women’s contribution to astronomy.
  41. The Spiritual Child by Lisa Miller; recommended by Rabbi Lord Jonathan Sacks. A psychologist explains the link between spirituality and health.
  42. Strangers Drowning by Larissa Macfarquhar; recommended by Atul Gawande. Portraits of people who devote their lives to helping others.
  43. Alone Together by Sherry Turkle; recommended by Dan Ariely. How tech is changing our relationships.
  44. Radiance of Tomorrow by Ishmael Beah; recommended by refugee activist Luma Mufleh. A novel offering “a harrowing account of Sierra Leone’s civil war and the fate of child soldiers,” according to Amazon.
  45. Half of a Yellow Sun by Chimamanda Ngozi Adichie; recommended by health activist T. Morgan Dixon. Celebrated novel set during Nigeria’s civil war.
  46. The School of Greatness by Lewis Howes; recommended by Guy Winch. A pro football player on how he bounced back from a career-ending injury.
  47. Inviting Disaster by James R. Chiles; recommended by Robin Hanson. The book “delves inside some of history’s worst catastrophes in order to show how increasingly ‘smart’ systems leave us wide open to human tragedy,” says Amazon.
  48. The Sheep Look Up by John Brunner; recommended by Robin Hanson. Environmental dystopia.
  49. Ghost Boat by Dan Gillcrist; recommended by refugee advocate David Miliband
  50. Against Empathy by Paul Bloom; recommended by historian Rutger Bregman. A Yale researcher makes the counterintuitive case that empathy is bad for us.”

Stephen

Posted on: May 28, 2017, 6:41 am Category: Uncategorized

Amazon Charts, Amazon’s new bestseller list, ranks titles by ‘most read’ and more

Amazon Charts, Amazon’s new bestseller list, ranks titles by ‘most read’ and more

Amazon Charts, Amazon’s new bestseller list, ranks titles by ‘most read’ and more

“Amazon announced Amazon Charts, a new kind of bestseller list that will give users, for the first time ever, a top 20 list of “most read” books on Amazon — a new metric that combines how much books are read on Kindle and listened to via Audible. Alongside this, Amazon is also going to provide a new kind of ‘most sold’ top 20 list, which will now include not just books sold and pre-ordered, but those that are also borrowed, each week on Amazon.com, Audible and Amazon Books, providing other stats and data about their sales in the process.”

Stephen

Posted on: May 27, 2017, 6:52 am Category: Uncategorized

Evaluating Databases: Prioritizing on a Shoestring

Evaluating Databases: Prioritizing on a Shoestring

Evaluating Databases: Prioritizing on a Shoestring

Stephen

Posted on: May 27, 2017, 6:30 am Category: Uncategorized

Looking for a yook for a business program at your public library?

WannaCry ransomeware’s real victim: Your local corner store

Six out of 10 small businesses shut down after cyberattacks. Here’s why.

https://www.cnet.com/news/wannacry-ransomewares-real-victim-your-local-corner-store/#ftag=CAD590a51e

“Many small businesses don’t have the cyber capabilities to fend off a ransomware attack. Unfortunately, many also don’t have what it takes to recover from one.”

Cyberdefense on the cheap

Stephen

Posted on: May 26, 2017, 6:42 am Category: Uncategorized