Skip to content


10 excellent platforms for building mobile apps

10 excellent platforms for building mobile apps

https://mashable.com/article/build-mobile-apps/

With a small investment of time and a willingness to learn, you can create and manage your mobile site or application using one of the app building platforms listed below.

1. Appery.io

2. Mobile Roadie

3. TheAppBuilder

4. Good Barber

5. Appy Pie

6. AppMachine

7. GameSalad

8. BiznessApps

9. AppMakr

10. ShoutEm

Stephen

Posted on: September 26, 2018, 6:42 am Category: Uncategorized

Marketing libraries (with cats)

Marketing libraries (with cats)

http://information-literacy.blogspot.com/2018/09/marketing-libraries-with-cats.html
“The excuse for this post is one of the (open access) articles in the new issue of Marketing Libraries Journal (Volume 2, Issue 1, Summer 2018) that is related to teaching information literacy http://journal.marketinglibraries.org/currentissue.html
– Hooking your Audience: Tailored Instruction Marketing by Karen Doster-Greenleaf and Amy Stalker. “In 2016, Georgia State University Library, Dunwoody Campus, adopted a new approach toward faculty outreach via a liaison program. …This article outlines strategic development of the marketing plan, the most successful tactics, and recommendations for promotional materials, overall impact, and future directions.”
However, I must admit that the article that first caught my eye was:
– Ask a Catbrarian: Marketing Library Services Using a Cat by Teagan Eastman, Jennifer Saulnier, and Kati Richardson. “This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign.”
I have embedded the video about Uggles the catbrarian, below.”

Posted on: September 26, 2018, 6:26 am Category: Uncategorized

Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design

Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design

Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design

Stephen

Posted on: September 25, 2018, 6:46 am Category: Uncategorized

Five Reports to Inform U.S. Marketing Efforts

Five Reports to Inform U.S. (Library) Marketing Efforts

http://themwordblog.blogspot.com/2018/08/five-reports-to-inform-us-marketing.html

Via Kathy

“OCLC Reports on Marketing Communications Field

OCLC conducted a survey of U.S. public librarians and asked about their marketing concerns and barriers, communication channels, how they use email marketing, and more. The company is now sharing the resulting data in a new report, “US Public Libraries: Marketing and Communications Landscape.”

The survey’s results confirm that libraries do a lot with limited resources, that there’s a focus on social media, and that libraries’ work does increase community awareness about their offerings.

Findings show that 96% of those surveyed use social media, and 84% post photos, videos, or library information on social media. In addition, 70% send email messages. And while 71% say they don’t have the necessary staff resources, it’s good to see that 25% do have marketing professionals on staff.

The report is full of infographics, and is available for free downloading

ACRL Reveals Academic Trends and Stats

The Association of College & Research Libraries has released “2017 Academic Library Trends & Statistics,” the latest in a series of annual publications that describe the collections, staffing, expenditures, and service activities of academic libraries. It includes data from 1,719 institutions.

The 2017 data can be used for budgeting, strategic planning, annual reports, grant applications, and benchmarking. The report costs $599 (or $539 for ALA members). Learn more here.

Those who buy the print edition will receive a complimentary 1-year subscription to the 2017 survey data that’s available through ACRL Metrics, an online subscription service that provides access to the ACRL survey data from 1999–2017.

IMLS Releases Annual Public Library Data from Fiscal 2015

The Institute of Museum and Library Services has released “Public Libraries in the United States: Fiscal Year 2015.” Referred to as the “Public Libraries Survey” (PLS), it examines key indicators of library use, financial health, staffing, and resources.

It summarizes the reported data provided by 98% of public libraries and outlets in the U.S., which means approximately 9,000 public library systems, comprising more than 17,000 individual main libraries, branches, and bookmobiles in the 50 states, the District of Columbia, and U.S. territories.

Download the PDF for free from this site.

NoveList Offers Free White Paper on Email Marketing

NoveList,a division of EBSCO and maker of the LibraryAware promotional platform, has gathered research to create a free white paper titled “I Didn’t Know My Library Had That!” The colorful, easy-to-skim paper is full of tips and tactics.

A web page headlined “Connecting with Readers through Email” features information on how librarians can achieve more-effective marketing by sending email that is customized for and targeted to specific market segments. The page also features two different webinars in which NoveList clients discuss how these strategies worked for them, as well as links to sample outreach materials and tips.

The white paper and accompanying resources are meant to help solve the problem of patrons saying, “I didn’t know the library had that!” NoveList wants to help enable simple, targeted email blasts to let community members know about seldom-used resources.

Landmark Report–‘From Awareness to Funding: Voter Perceptions and Support of Public Libraries’–Updated in 2018

OCLC joined PLA and ALA’s Office for Library Advocacy to publish an updated version of a landmark report from 2008. Now marketers can use the fresh data in “From Awareness to Funding: Voter Perceptions and Support of Public Libraries in 2018.” The research covers voters’ perceptions of, usage of, and attitudes about public libraries, as well as their thoughts about librarians and funding.

As with the previous report, the new one relies on survey data from Leo Burnett Worldwide. The firm used the same questions and segmentation analysis to enable comparison with 2008 results.

The main findings include both good and bad news. On the good side, a majority of U.S. voters believe public libraries are essential to their communities. However, there is still low public awareness of many library services, pointing to the need for better marketing and promotional work.

The full report, a summary, an infographic, and more resources are available here. ”

Stephen

Posted on: September 25, 2018, 6:14 am Category: Uncategorized

Infographic: How Authors can use Infographics to Connect with Readers

Infographic: How Authors can use Infographics to Connect with Readers

Infographic: How Authors can use Infographics to Connect with Readers

Here are five ways authors could use infographics.

1. Reveal background details for setting, characters, or events

2. Show how your book is similar to popular books

3.  Share what you found while conducting research

4. Create a timeline for the events in your book

5. Build a relationship graph

Infographic: How Authors can use Infographics to Connect with Readers Infographic Self-Pub

 

Posted on: September 24, 2018, 6:39 am Category: Uncategorized

The Internet of Things (IoT) and Libraries

The Internet of Things (IoT) and Libraries

The Internet of Things (IoT) and Libraries

Posted on: September 24, 2018, 6:35 am Category: Uncategorized

Five insights on voice technology

Five insights on voice technology

https://www.blog.google/perspectives/scott-huffman/five-insights-voice-technology/

Via Google:

Voice is about action.

People expect conversations.

Screens change everything.

Daily routines matter.

Voice is universal.

Stephen

Posted on: September 23, 2018, 6:37 am Category: Uncategorized