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9 great books on library marketing

9 great books on library marketing

Via CILIP: http://www.cilip.org.uk/cilip/blog/9-great-library-marketing-books

Building a buzz: Libraries and Word-of-Mouth Marketing

Barber, Peggy, and Linda Wallace. Building a Buzz: Libraries and Word-of-Mouth Marketing. Chicago: American Library Association, 2010. ISBN: 9278-0-83891-011-5.

Crash Course in Marketing for Libraries

Alman, Susan Webreck. Crash Course in Marketing for Libraries. Crash Course Series. Westport, CT: Libraries Unlimited, 2007. ISBN: 978-1-59158-430-8.

Creating your library brand

Doucett, Elisabeth. Creating Your Library Brand: Communicating Your Relevance and Value to Your Patrons. Chicago: American Library Association, 2008. ISBN: 978-0-83890-962-1.

Developing Strategic Marketing Plans That Really Work

Kendrick, Terry. Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries. London: Facet Publishing, 2006. ISBN: 978-1-85604-548-3.

Library Public Relations, Promotions and Communications

Wolfe, Lisa A. Library Public Relations, Promotions and Communications: A How-To-Do-It Manual. 2nd ed. How-To-Do-It Manuals for Libraries 126. New York: Neal-Schuman, 2005. ISBN: 978-1-55570-471-1.

Marketing and Public Relations Practices in College Libraries

Lindsay, Anita Rothwell, comp. Marketing and Public Relations Practices in College Libraries. CLIP Notes 34. Chicago: Association of College and Research Libraries, American Library Association. 2004. ISBN: 978-0-83898-295-2.

Marketing Your Library: Tips and Tools That Work

Smallwood, Carol, Vera Gubnitskaia, and Kerol Harrod, eds. Marketing Your Library: Tips and Tools That Work. Jefferson, NC: McFarland, 2012. ISBN: 978-0-78646-543-9.

The Library Marketing Toolkit

Potter, Ned. The Library Marketing Toolkit. London: Facet Publishing, 2012. ISBN: 978-1-85604-806-4.

Visible Librarian: Asserting Your Value with Marketing and Advocacy

Siess, Judith A. Visible Librarian: Asserting Your Value with Marketing and Advocacy. Chicago: American Library Association, 2003. Chicago: American Library Association, 2003. ISBN: 978-0-83890-848-8.

- See more at: http://www.cilip.org.uk/cilip/blog/9-great-library-marketing-books

Stephen

Posted on: September 20, 2014, 6:53 am Category: Uncategorized

The Case for 3D Printing

The Case for 3D Printing

A 3D printer can benefit the library as well as patrons
Jason Griffey

“When I talk to librarians about 3D printing, the most common question I hear—after the question about printing a gun—is “Why provide this service?”

Of the many answers, the most straightforward is “We’ve always done this sort of thing.” The library is, at its core, an engine for the democratization of knowledge and information. Conceptually, the library is a collective resource for the individuals within a community. While we are best known as information providers, that has never been all we are. A library was often the first place where someone could go to touch a computer. A library was one of the places where many Americans first saw the internet.”

Read more: http://www.americanlibrariesmagazine.org/article/case-3d-printing

Stephen

Posted on: September 20, 2014, 6:40 am Category: Uncategorized

25 Things You Need to Know About Gen Z

25 Things You Need to Know About Gen Z

http://www.slideshare.net/shwibbs/generation-z-25-things-you-need-to-know

Stephen

Posted on: September 20, 2014, 6:01 am Category: Uncategorized

Ateneo University Rizal Library International Conference

Ateneo University Rizal Library International Conference

Registration is already open through the conference website (bit.ly/6rlic).

I’ll be in Manila next month for a day or two giving a speech at this conference.

 

Stephen

Posted on: September 19, 2014, 11:36 am Category: Uncategorized

Faculty Usage of Library Tools in a Learning Management System

Via Roy Tennant:

Leeder, Chris, and Steven  Lonn. “Faculty Usage of Library Tools in a Learning
Management System”  College & Research Libraries  75(5)(September 2014):
641-663. (http://crl.acrl.org/content/75/5/641.abstract). – The authors of this
article sought to learn more about the attitudes and behaviors of faculty
regarding the use of library widgets in the learning management system (LMS) at
their institution. The authors surveyed faculty in the ten departments that were
identified as the heaviest users of these LMS-based library resources,
collecting demographic data as well as information on faculty awareness and use
of the widgets. (As a comparison, small group of librarians who have access to
some course sites were also surveyed.) The authors found that those who used
these resources had been employed as faculty longer than those who did not, and
indicated that they were more experienced in conducting library research.
However, overall awareness of the tools was low – even among users of the
widgets. Despite this, faculty responses indicated a positive opinion of
librarians, demonstrating an opening for the library to rethink how they
publicize and support the widgets, and where to focus their efforts in order to
have the most impact. An interesting read for any librarian trying to determine
how best to integrate library resources into the LMS, or improve an existing
implementation. – AC

Stephen

Posted on: September 19, 2014, 6:34 am Category: Uncategorized

3 Books on Higher Ed

3 Books on Higher Ed

as recommended by Joshua Kim:

https://www.insidehighered.com/blogs/technology-and-learning/3-books-higher-ed

Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life by William Deresiewicz 

Higher Education in America by Derek Bok

Beyond the University: Why Liberal Education Matters by Michael S. Roth

Reviews beyond the link:

https://www.insidehighered.com/blogs/technology-and-learning/3-books-higher-ed

Stephen

Posted on: September 19, 2014, 6:31 am Category: Uncategorized

2019 Value of Higher Education Market at $65B+ Forecasts a Global Research Report

2019 Value of Higher Education Market at $65B+ Forecasts a Global Research Report

http://www.marketwatch.com/story/2019-value-of-higher-education-market-at-65b-forecasts-a-global-research-report-2014-08-31?siteid=nbkh

“The global higher education market is forecast to grow from $43.06 billion in 2013 to $65.83 billion in 2019. In terms of regions, North America is expected to be the largest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience an increase in market traction, during the forecast period. Complete report titled “Higher Education Market [Software Solutions, Content & Collaboration, Data Security & Compliance, Campus Technology, Student & Curriculum, Performance Management] – Worldwide Market Forecasts and Analysis (2014-2019)” is available at http://www.reportsnreports.com/reports/276573-higher-education-market-software-solutions-content-collaboration-data-security-compliance-campus-technology-student-curriculum-performance-management-worldwide-market-forecasts-and-analysis-2014-2019-.html .

The major forces driving higher education market, are replacement of device based computing, increased connectivity and hardware, and emergence of online and collaborative learning. The biggest challenge for higher education institutions is the difficulty in adopting server based resources or for that matter, a secure IT infrastructure. The vendors in the higher education market are continuously innovating and remodeling their present architecture to build more proficient and advanced information systems. From the past few years, the market for higher education has developed and has adopted the latest technology with the increasing demand among colleges and universities. This market involves the recent implementation of innovative hardware, systems and software to create an innovative environment. Higher education market in this report is defined as the summation of higher education hardware devices, software solutions and services.”

Stephen

Posted on: September 19, 2014, 6:24 am Category: Uncategorized