6 Principles Librarians Can Apply to Write Better Social Media Posts
“1. Be hyper-focused on the audience. Whether writing for students or other librarians put them first as you craft social posts.
2. Intent. Consider intent from your point of view and the reader’s point of view. What is the purpose of the social message? Does it align with the purpose for which people use social media?
3. All posts should be useful, educational and/or entertaining. Adding to the conversation and providing content readers will benefit from are central to social media posts.
4. Casual but grammatically correct. Stay away from a formal academic voice. Social media is an opportunity to bring out the humanity in your messages.
5. Concise – no fluff. Use only the words necessary to get your point across. Not only is this a good writing practice but shorter social posts are easier to share.
6. Use images to extend your message. The importance of images in social posts cannot but ignored. Images will catch the reader’s attention and can be used to extend your message. Images should be carefully chosen to reflect the message. You can also take advantage of this extra space to add more text.”
Stephen
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