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Your Privacy: “Facebook Will Now Show You Exactly How It Stalks You — Even When You’re Not Using Facebook”

Your Privacy: “Facebook Will Now Show You Exactly How It Stalks You — Even When You’re Not Using Facebook”

“From The Washington Post:

Facebook is giving us a new way to glimpse just how much it knows about us: On Tuesday, the social network made a long-delayed “Off-Facebook Activity” tracker available to its 2 billion members. It shows Facebook and sister apps Instagram and Messenger don’t need a microphone to target you with those eerily specific ads and posts — they’re all up in your business countless other ways.

Even with Facebook closed on my phone, the social network gets notified when I use the Peet’s Coffee app. It knows when I read the website of presidential candidate Pete Buttigieg or view articles from The Atlantic. Facebook knows when I click on my Home Depot shopping cart and when I open the Ring app to answer my video doorbell. It uses all this information from my not-on-Facebook, real-world life to shape the messages I see from businesses and politicians alike.

You can see how Facebook is stalking you, too. The “Off-Facebook Activity” tracker will show you 180 days’ worth of the data Facebook collects about you from the many organizations and advertisers in cahoots with it. This page, buried behind lots of settings menus (here’s a direct link), is the product of a promise CEO Mark Zuckerberg made during the height of the 2018 Cambridge Analytica scandal to provide ways we can “clear the history” in our accounts.

Read the Complete ArticleOn a Related Note

and speaking of the ring doorbell/app (mentioned in the WaPo article, Here’s a New Report Out Today From EFF:

Ring Doorbell App Packed with Third-Party Trackers

Posted on: February 26, 2020, 6:00 am Category: Uncategorized

The New Generation Y – the “Yold”

The New Generation Y – the “Yold”

https://florence20.typepad.com/renaissance/2020/01/the-new-generation-y-the-yold.html

“One might therefore expect peak retirement for baby-boomers in the coming years—except that they are not retiring. By continuing to work, and staying socially engaged, the boomers, in their new guise as the young old, will change the world, as they have done several times before at different stages of their lives.

The yold are more numerous, healthier and wealthier than previous generations of seniors. There will be 134m 65- to 74-year-olds in rich countries in 2020 (11% of the population), up from 99m (8%) in 2000. That is the fastest rate of growth of any large age group. Health worsens with age, but the yold are resisting the decline better than most: of the 3.7 years of increased life expectancy in rich countries between 2000 and 2015, says the World Health Organisation, 3.2 years were enjoyed in good health. The yold are also better off: between 1989 and 2013, the median wealth of families headed by someone over 62 in America rose by 40% to $210,000, while the wealth of all other age groups declined.”

Posted on: February 25, 2020, 7:33 am Category: Uncategorized

HBR: The Era of Antisocial Social Media

HBR: The Era of Antisocial Social Media

https://hbr.org/2020/02/the-era-of-antisocial-social-media

“Private Messaging Campfires

Private or small-group messaging — usually but not always with one’s real-life friends — is the primary purpose for gathering.

“Micro-Community Campfires

Primarily interactive private or semi-private forums where people gather around interests, beliefs, or passions.”

“Shared Experience Campfires

Private or public forums where participating in a shared experience — often around a specific shared interest — with a like-minded community is the primary purpose for gathering.”

Stephen

 

 

Posted on: February 25, 2020, 6:51 am Category: Uncategorized

2020 Local Marketing Predictions and Trends

2020 Local Marketing Predictions and Trends

2020 Local Marketing Predictions and Trends

“Google Maps Will Become the New Search

In 2020, more consumer searches will originate from Google Maps. In fact, expect an increasing number of consumers to bypass Google search altogether and utilize Google apps on their phones (i.e. Google Maps) to seek answers to their queries. Additionally, consumers using Google search will see more examples of product searches returning map results. For example, searching for AirPods might yield Apple Store, Best Buy and Target map listings with an in-stock label powered by Google’s Local Inventory Ads.

AI Will Begin to Think Like You

Suggestive search is on the rise as AI technology becomes more enhanced and intuitive. Consumers will no longer need to think through the logistics of getting to work, running an errand or taking a trip – the evolving software will be one step ahead of consumers’ wants and needs.

Zero-Click Searches on the Uptick

Google’s zero-click search results will continue to reduce the need for consumers to visit other websites for information. With instant answers, Map Packs, translators, knowledge panels, calculators and definitions featured at the top of the page, Google will further confine consumers to the SERP, strengthening its role as the king of data. Also expect to find richer top-of-page results such as instructions, recipes, how-tos, menus and more that include images, videos and other rich content.

The Amazon Effect 

If/when Amazon starts taking pages out of Google’s book, it will empower buyers and sellers to take back control over their company’s profile, reputation and data straight from Amazon’s site. Though once seen solely as an e-commerce site, Amazon’s recent purchase of Whole Foods Market showcases its expansion into different verticals with new capabilities. Expect these efforts to ramp up in 2020.

Brick & Mortar Isn’t Dead Yet

Brick and mortar is making a comeback, but in a different way than one might expect. As a majority of brands’ revenue comes from their physical stores, they will continue to reinvent themselves to appeal to consumers’ demands for digitization and convenience. In 2020, expect brick and mortar stores and restaurants to downsize their physical locations, focusing on experiential concepts that will leave an impact on consumers and help them stand out from the competition.

Ethics, Privacy and Public Opinion Will Impact Business

Whether it’s fake news or CBD products, major tech platforms such as YouTube and Facebook will have to pick a side when it comes to enabling, promoting or endorsing a company, campaign or product. With the power to alter listings algorithms, increase censorship and/or promote certain products/opinions over others, these tech conglomerates will need to pay close attention to their role in disseminating information – whether false or simply controversial – and the effect it has on consumers. Similarly, 2020 will see big tech companies rolling out more privacy-centered features – such as Google Maps’ new incognito mode – to limit sharing consumers’ location data with brands in an effort to protect consumers’ privacy.”

Stephen

 

Posted on: February 25, 2020, 6:18 am Category: Uncategorized

Consumers’ limited knowledge of 5G presents a hurdle for telecoms

Consumers’ limited knowledge of 5G presents a hurdle for telecoms

https://www.businessinsider.com/telecoms-need-to-educate-consumers-on-benefits-of-5g-2020-2

Stephen

 

 

 

Posted on: February 24, 2020, 6:58 am Category: Uncategorized

HBR: To Be a Great Leader, You Need the Right Mindset

To Be a Great Leader, You Need the Right Mindset

https://hbr.org/2020/01/to-be-a-great-leader-you-need-the-right-mindset

“Growth and Fixed Mindsets. A growth mindset is a belief that people, including oneself, can change their talents, abilities, and intelligence. Conversely, those with a fixed mindset do not believe that people can change their talents abilities and intelligence. Decades of research have found that those with a growth mindset are more mentally primed to approach and take on challenges, take advantage of feedback, adopt the most effective problem-solving strategies, provide developmental feedback to subordinates, and be effortful and persistent in seeking to accomplish goals.

Learning and Performance Mindsets. learning mindset involves being motivated toward increasing one’s competence and mastering something new. A performance mindset involves being motivated toward gaining favorable judgements (or avoiding negative judgements) about one’s competence. Leaders with a learning mindset, compared to those with a performance mindset, are more mentally primed to increase their competence, engage in deep-level learning strategies, seek out feedback, and exert more of an effort. They are also persistent, adaptable, willing to cooperate, and tend to perform at a higher level.

Deliberative and Implemental Mindsets. Leaders with a deliberative mindset have a heightened receptiveness to all kinds of information as a way to ensure that they think and act as optimally as possible. Leaders with an implemental mindset, as the name suggests, are more focused on implementing decisions, which closes them off to new and different ideas and information. Comparing the two, leaders with deliberative mindsets tend to make better decisions because they are more impartial, more accurate, and less biased in their processing and decision making.

Promotion and Prevention Mindsets. Leaders with a promotion mindset are focused on winning and gains. They identify a specific purpose, goal, or destination and prioritize making progress toward it. Leaders with a prevention mindset, however, are focused on avoiding losses and preventing problems at all costs. Research has found that those with a promotion mindset are more prone to positive thinking, more open to change, more likely to persist despite challenges and setbacks, and demonstrate higher levels of task performance and innovative behaviors compared to leaders with a prevention mindset.”

 

 

 

 

Posted on: February 24, 2020, 6:48 am Category: Uncategorized

Resources for Teaching ETSY at the Library

5 reasons to sell on Etsy (and how to get started)

5 reasons to sell on Etsy (and how to get started)

So you started an Etsy business — here’s how to make it succeed

https://mashable.com/shopping/feb-9-etsy-online-course/

Stephen

Posted on: February 24, 2020, 6:44 am Category: Uncategorized