Technology Predictions for 2015 and Beyond Revealed by Gartner, Inc.
“In a new survey conducted in September 2014, the Pew Research Center finds thatFacebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased. Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites.
The results in this report are based on the 81% of American adults who use the internet. Other key findings:
Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.
Every other social media platform measured saw significant growth between 2013 and 2014. Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group. LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while Twitter and Pinterest saw increases in usership across a variety of demographic groups.
Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013. About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013. Some 36% of Twitter users visit the site daily, but this actually represents a 10-point decrease from the 46% who did so in 2013. While the 13% of LinkedIn users who engage with the platform daily is unchanged from 2013, the proportion of users who use the site weekly or less often increased significantly—that is, more users log on less frequently.
Fully 52% of online adults use two or more social media sites, a significant increase from the 42% who did so in 2013. At the same time, significantly fewer adults use just one site — 28% compared with 36% last year. As in 2013, Facebook remains the most popular site among those who use only one — fully 79% of those who use just one site report using Facebook. As in years past, a significant majority of Twitter, Instagram, Pinterest and LinkedIn users say they also use Facebook, more than any other site. At the same time, the proportion of Facebook users who also use another site is on the rise — that is, there are more Facebook users this year who also use Twitter, Instagram, Pinterest and LinkedIn than there were in 2013.
The results of this report are focused on all internet users. In this survey, 81% of all American adults ages 18+ are internet users. The usage figures of the five social networking platforms measured are presented as a proportion of the total American adult population.”
ALBANY, NY – A Siena College Research Institute poll conducted the week of January 11th found that local public library usage is up 10% statewide over the last three years, with usage by young women and communities of color up nearly 15%, and up nearly 20% among those households making less than $50,000 annually. This surge in usage, along with the findings detailed below, confirm that traditionally underrepresented communities are increasingly reliant on the resources provided by their local public library, and library funding must be viewed as an equality issue.
The Siena poll findings include:
Library funding is nearly 20% less than what is mandated in state Education Law, and is currently at 1997 levels. In last year’s Executive Budget, library aid was cut by 4.7%, while proposed education aid was increased 3.8%. Total education spending in last year’s enacted budget increased 5.7%, but library aid increased only 1.2%.
Senator Hugh T. Farley (R, C, I-Schenectady):
“Throughout my career I have tirelessly fought for library funding because educational resources, including internet access, should be available to anyone with a desire to learn. Children, seniors and young families in my district increasingly rely on the educational opportunities provided by these cherished public institutions. It’s time we fund libraries in a manner consistent with their record-high usage.”
Assemblyman Fred W. Thiele, Jr. (I, D, WF-Sag Harbor):
“Given the tremendous increase in usage, it is not surprising that a majority of New Yorkers think we should increase library funding, with many demanding we should fully fund our libraries. I successfully fought for increased library funding last year, and I call on my colleagues in the legislature to recognize library funding is about equal access to information, and providing everyone in the community with a place to go and learn regardless of age or income.”
Assemblyman Marcos Crespo (D – Bronx):
“For many of my constituents, there is no question that library funding is an equality issue. The local public library is often their only source of internet access, and where they go to work on a resume or apply for jobs online. I’ve heard from countless constituents – young students, parents and seniors – about the invaluable resource the local library branch serves for their education and economic development opportunities.”
Jeremy Johannesen, Executive Director, New York Library Association:
“In the upcoming budget negotiations, the New York Library Association calls on Governor Cuomo, and our supporters in the State Senate and the Assembly to recognize that local public libraries are at the core of our state’s educational infrastructure, and must be fairly and equitably funded. Libraries are chartered by the same Board of Regents that oversees schools, colleges, BOCES and other educational institutions, and library aid is administered through the NYS Department of Education. The fact-based analysis of this data leads to only one conclusion: annual library funding should increase in proportion to increases in overall education funding.”
The New York Library Association (NYLA) educates and advocates on behalf of New York’s library community. NYLA is the oldest state library association in the country and represents school, college, special and public libraries, library staff, trustees, and students from around the state.
NYLA is the only statewide organization dedicated to advocating on behalf of all libraries and library staff in Albany and serves as the spokesperson on library matters to the media and public policymakers.
This Siena College Poll was conducted January 11-15, 2015 by telephone calls to 802 New York State registered voters. It has an overall margin of error of +/- 3.5 percentage points. Data was statistically adjusted by age, party, region, and gender to ensure representativeness. Sampling was conducted via random digit dialing to landline and cell phones weighted to reflect known population patterns. The Siena College Research Institute, directed by Donald Levy, Ph.D., conducts political, economic, social and cultural research primarily in New York State. SRI, an independent, non-partisan research institute, subscribes to the American Association of Public Opinion Research Code of Professional Ethics and Practices. For more information, call Steve Greenberg at (518) 469-9858.
ARE CULTURAL INSTITUTIONS THE ENVIRONMENT IBEACON HAS BEEN WAITING FOR?
Snippet: “In November, the library implemented BluuBeam, an Orlando-based service that usesiBeacon technology to send location-triggered information to patrons. Visitors who download the app get an alert about library offers and events. So, for example, if you’re searching the third floor stacks for a Julia Child cookbook, you’ll receive a message about the library’s Cuisine Corner program that features cooking demos by local chefs.”
Awesome advice from NYPL on using social media in libraries:
From a talk titled “Your Instagram Doesn’t Have to Suck.” But it’s really Twenty Ways to Make People Fall in Love With Your Instagram – Watch a 5-minute video of the talk here.