New Report: Pew Internet Releases a Typology of U.S. Public Library Engagement
“This is the final report in the Pew Internet public library initiative (funding from Gates Foundation) that was first announced in October 2011. These initiative studied the, “changing role of public libraries and library users in the digital age. You can review all of the previously released reports here. As many of you know this initiative as produced many well-known and frequently quoted studies.
New Report
The report being released today, a typology of public library engagement in the United States is titled, From Distant Admirers to Library Lovers–and beyond.
It was written by Pew Internet’s Kathryn Zickuhr, Kristen Purcell and Lee Rainie.
Direct to Full Text Report ||| PDF Version of the Report (131 pages)
An Appendix with Additional Data is Also Available (10 pages; PDF)
Background and Key Findings
- Public library users and proponents are not a niche group: 30% of Americans ages 16 and older are highly engaged with public libraries, and an additional 39% fall into medium engagement categories.
- Americans’ library habits do not exist in a vacuum: Americans’ connection—or lack of connection—with public libraries is part of their broader information and social landscape. As a rule, people who have extensive economic, social, technological, and cultural resources are also more likely to use and value libraries as part of those networks. Many of those who are less engaged with public libraries tend to have lower levels of technology use, fewer ties to their neighbors, lower feelings of personal efficacy, and less engagement with other cultural activities.
- Life stage and special circumstances are linked to increased library use and higher engagement with information: Deeper connections with public libraries are often associated with key life moments such as having a child, seeking a job, being a student, and going through a situation in which research and data can help inform a decision. Similarly, quieter times of life, such as retirement, or less momentous periods, such as when people’s jobs are stable, might prompt less frequent information searches and library visits.
Most Americans do not feel overwhelmed by information today. Some 18% of Americans say they feel overloaded by information—a drop in those feeling this way from 27% who said information overload was a problem to them in 2006. Those who feel overloaded are actually less likely to use the internet or smartphones, and are most represented in groups with lower levels of library engagement (such as Off the Grid, Distant Admirers, and Not For Me).”
Stephen
Lessons here for library land too:
Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business
http://www.socialmediaexaminer.com/visual-storytelling-with-ekaterina-walter/
“The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Ekaterina Walter, chief marketing officer atBranderati and author of Think Like Zuck. Her newest book is called The Power of Visual Storytelling.
Ekaterina shares why storytelling is important for your business.
You’ll discover how to get started, the type of visuals that work and brands that do it well.”
Stephen
As newspapers decline some succeed at revival and investor strategies using digital…
As Newspaper Revenues Decline, Print Media Stocks Rise
http://mashable.com/2014/03/09/newspaper-company-story/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=feedly&utm_reader=feedly
“The long-suffering print media industry continued its decline last year. Print circulations and advertising revenues are both down. Companies rooted in the printing press are surviving, and now profiting, thanks to their erstwhile competitors: the Internet andtelevision.
The advent of internet paywalls and advertising in recent years marks the industry’s first attempt at monetizing online news. In recent months, some traditional print companies have increased their broadcast television presence, buying more local stations.
Print media’s slow transformation may at last be bearing fruit.”
Read more: http://mashable.com/2014/03/09/newspaper-company-story/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=feedly&utm_reader=feedly
Stephen
http://www.marketingtechblog.com/infographic-big-tumblr/
“Ok, maybe the first question is what is Tumblr? Tumblr is a microblogging platform and social networking website (now owned by Yahoo!). The platform allows users to post multimedia and other content to a short-form blog. The system has built in methods to share with other users – driving a ton of engagement and visibility for folks who utilize it. They also have a really nice mobile app.”
Read more: Infographic: How Big is Tumblr? | Marketing Technology Blog http://www.marketingtechblog.com/infographic-big-tumblr/#ixzz2uil5v847
Under Creative Commons License: Attribution
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook
Stephen
U.S. Library Data: IMLS Releases Preview of 24th Annual (FY 2011) Public Library Survey
The Institute of Museum and Library Services (IMLS) has released a preview (summary and data) of the FY 2011 Public Library Survey.
Fast Facts
FY 2011 Highlights/Fast Facts (1 page; PDF)
Document is also embedded at the bottom of this post
Some of What You’ll Find:
- In fiscal year 2011 (FY 2011), there were 8,956 public libraries in the United States, which served 299.9 million people (95.3% of the US population)
- There were 1.53 billion in-person visits to public libraries, the equivalent to more than 4.2 million visits each day (not including virtual visits)
- Attendance at public library programs increased for the eighth year with 89 million people attending 3.81 million programs
- There were 341.5 million usage sessions on public access Internet computers at public libraries, a decrease of 7.2% since FY 2006.
- There were 3.8 million programs offered at public libraries, an increase of 46.7% since FY 2004. Most programs (70.0%) were targeted to children.
- There were 261,413 public access Internet computers available at public libraries throughout the United States a 1-year increase of 6.8% and 10-year increase of 86.2%
- Public libraries have seen a decrease in the number of full-time equivalent (FTE) staff since the recession. There were 137,103 FTE staff – 11.4 FTEs per 25,000 people. This is a decrease of 5.5% since FY 2008.
- The number of public librarians has remained stable over 10 years, averaging 4.0 public librarians per 25,000 people. Librarians comprise one-third of the overall public library staff.
State Data
51 State (and D.C.) Profiles (Select from Map) or Download All Profiles (PDF)
Data Tables (PDF)
Downloadable Data
IMLS FY 2011 Public Library Survey Fast Facts/Highlights
“Overall, the document reflects a department getting on with business but without any real leadership evident, as can be expected for an organization which has been without a permanent head since mid-May. ”
http://anglo-celtic-connections.blogspot.ca/2014/03/library-and-archives-canada-report-on.html
”The Library and Archives Canada 2014-2015 Report on Plans and Priorities has now been tabled in Parliament, along with those for many other departments and agencies.
It shows forecast spending of $98.7 million for 2013–2014, a reduction of $20 million from the previous year, falling further to $95.9 million in 2014–2015.”
Stephen
2014-2015 Information Management Priorities of Canadian Government Departments
“The CLA Government Library & IM Professionals Network, part of the Canadian Library Association, has compiled a list of information management related priorities developed by individual federal government departments and agencies.
They are contained in the 2014-15 Reports on Plans and Priorities (RPPs) tabled last week in the House of Commons by Tony Clement, President of the Treasury Board. These RPPs set out departmental/agency priorities, provide performance measurement indicators, and explain expected results. They are an essential element in the government’s budget planning cycle.”
Stephen
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