“With today’s rapidly evolving technology and ever-present social media changing the way consumers are connecting with the written word, it should come as no surprise that today’s teens are finding and consuming content differently from previous generations. But while we typically associate these youthful consumers with being early adopters of new technology and digital content platforms, the reading habits of those aged 13-17 are a mix of old and new.
Despite teens’ tech-savvy reputation, this group continues to lag behind adults when it comes to reading e-books, even with the young adult genre’s digital growth relative to the total e-book market. While 20% of teens purchasing e-books, 25% of 30-44 year olds and 23% of 18-29 year olds buy digital copies. While younger readers are open to e-books as a format, teens continue to express a preference for print that may seem to be at odds with their perceived digital know-how.
Several factors may play a role in teens’ tendency toward printed publications. Parents’ preference for printcould have an effect or teens’ lack of credit cards for online purchases. But another explanation may be teens’ penchant for borrowing and sharing books rather than purchasing them, which is easier to do in print. Over half of teens are still looking for books on library or bookstore shelves. And in-store browsing is about level with browsing online for this group.
While teens might prefer reading traditional print, their paths to discovery are more dependent on word of mouth—and for today’s connected teens, this often means social media. Young readers are heavily influenced by what their peers are reading and what they’ve read before. Teens, especially teen girls, are more social about their reading compared to older generations, with 45% of teens at least moderately influenced by references to books on social network sites like Facebook and Twitter. And a similar 45% of teens are at least moderately influenced by teen-oriented websites containing reviews and author interviews.
Series especially benefit from the bandwagon effect social media can create. The biggest single source of influence for teen readers is enjoying an author’s previous books. So while authors and publishers have a challenge trying to hook a teen reader in the first time, they’ll likely have an easier time getting them to stick with that author.”
If you’re looking for some light relief at the end of the year before Xmas, or if you’re looking for inspiration on how to market your research library, certain spaces or specific services in a different way … I have selected 10 videos showing a range of informative, creative and comical ways of conveying a library message from personal anecdotes to silent movie or drama story-line or film parody to rap.
This month’s blog post highlights a range of library videos from around the world. You may question whether some of these examples fit into your local culture. Testing any of these out on your scholars and students before investing is the answer.
Consider how you can use the assets of your institution and how you can further education to create such a creative promo or instruction. Engage with faculty or service centres to involve video multimedia production teams, dance groups or singers for such a creative work; make a competition out of it.
And now sit back and be informed and entertained:
The Perfect Desk, Cambridge University
Cambridge University’s video uses peers to address fellow students / researchers by sharing their views and experiences in a personal but informative way. Personal and amusing anecdotes and insights in all kinds of library spaces provide a great impression of what life for a young scholar is like, and why it’s worthwhile.
The Magic of the Library – A Fun Presentation of The University of Bergen Library
The library director of the University of Bergen takes on the lead role in a creative and comic but informative film on the value of the library. Plenty of metaphors are used to imaginatively amuse and inform. At the same time, it includes lots of visuals from the library’s collection and different spaces. “The University of Bergen – Your Source of Information.”
Collingswood Library Promo
Collingswood Library creates an amusing silent movie to inform users of a recent fund-raising campaign.
The Research Games – Part One, Texas A&M University Libraries
This Texas A&M video is a parody on the Hunger Games teaching students not to panic when they need to write a research paper showing that there are many ways to get support. The one that knows the way, wins.
The Lord of the Libraries, The University of Kansas
This University of Kansas library video is a parody on The Lord of the Rings. It takes us on a Tolkienised adventure of retuning the Book of Power.
Diagnosis Plagiarism, Yavapai College Libraries
Diagnosis plagiarism, uses storytelling to get an important message out on the rules of plagiarism. It takes place in the emergency room of a local hospital with surgeons, nurses and secret agents in dark glasses. A student just saves her paper in time on the operating table, whilst hearing how to avoid such a dangerous infection in future.
New Spice | Study like a Scholar, Harold B. Lee Library
Harold B. Lee Library Productions is famed for its unconventional and professional library instructional comical videos. This quick-paced, short video has a strong message to raise awareness of some of the plusses of the library by a young scholar/actor. It might be too commercial for some countries, but inspires to package a couple of important bites of information in a short visual. “Study like a scholar, scholar.”
Gotta Be Scholar, Harold B. Lee Library
Also from Harold B. Lee Library Productions, a rap with educative lyrics on what it means to be a scholar. “Put your grades up. Put your grades up.” “Step up and be a scholar.”
The Library Minutes, Arizona State University
ASU provides short bursts of one minute bite-sized amusing but informative information to encourage students to take note and do more. One of a series of information pills to be found onYouTube.
Happy – Texas A&M University Libraries
Texas A&M takes you on a musical tour of its different library spaces in tune to Pharel Williams’s“Happy.” Students and staff, united in the same spirit.
Yep – I’m starting to clean up…
Academic IT and “The New Leadership Challenge”
“Michael Kubit has a terrific article in the latest EDUCAUSE Review on The New Leadership Challenge. Kubit, the Interim COO at Case Western Reserve University, argues that today’s academic information technology leaders need a different set of skills and practices from those traditionally associated with these roles. Rather than being subject domain experts, today’s academic technology leaders need to develop expertise in communication, collaboration, and mentoring. High levels of social and emotional intelligence, as well as the ability to operate in environments of ambiguity and little information, are the hallmarks of a successful academic IT leader. ”
“Editor’s note: This is an excerpt from our recent book Designing for Behavior Change, by Steve Wendel. This excerpt is included in our curated collection of chapters from the O’Reilly Design library. Download a free copy of the Experience Design ebook here.”