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From the 3Rs to the 7Cs of Education

From the 3Rs to the 7Cs of Education

From the 3Rs to the 7Cs of Education

 

Stephen

Posted on: October 18, 2018, 6:37 am Category: Uncategorized

24% of US homes owned a smart speaker, and the most common use, by nearly 90% of users, is to listen to music, while 68% listen to news (Nielsen)

Nielsen: in Q2 2018, 24% of US homes owned a smart speaker, and the most common use, by nearly 90% of users, is to listen to music, while 68% listen to news  —  Over the last couple of decades, technology has not only evolved at a rapid pace, but has been adopted by swaths of consumers across …

(SMART) SPEAKING MY LANGUAGE: DESPITE THEIR VAST CAPABILITIES, SMART SPEAKERS ARE ALL ABOUT THE MUSIC

“Over the last couple of decades, technology has not only evolved at a rapid pace, but has been adopted by swaths of consumers across the U.S. This boon of innovation hasn’t just opened multiple avenues for consumers to engage with content and develop new, unique media habits—it’s also given marketers and brands another tool in their toolkit to reach these consumers. But while these emerging devices introduce new capabilities that bring visions of a future society, most consumers are demonstrating through their behavior that the tried and true is still fundamental to the experience. In the case of smart speaker users, simply finding the time to hear more audio (whether music, news or information) tops the list of weekly habits.

According to findings from Nielsen’s MediaTech Trender Survey, a quarterly consumer tracking survey that focuses on perceptions of emerging devices and services that are shaping media use today, smart speakers (e.g., Amazon Echo or Google Home) are a burgeoning interactive technology that offer consumers useful, cutting-edge capabilities. Of the U.S. homes that have a smart speaker, four out of 10 have more than one device in the household. Furthermore, 62% of smart speaker owners first started using the device within the last six months, with 45% planning to purchase more devices for their home.

OF THE U.S. HOMES THAT HAVE A SMART SPEAKER, FOUR OUT OF 10 HAVE MORE THAN ONE DEVICE IN THE HOUSEHOLD

But even with futuristic, innovative services available at their fingertips, smart speaker users are still overwhelmingly using their devices to listen to audio; nearly all (90%) say they listen to music on the speaker in a typical week, while 68% listen to news.

Common Smart Speaker Uses

Despite that users predominantly use their speakers for audio, they’re not neglecting the innovative technology on such devices. Voice commands, a key component and marquee capability of smart speakers, are highly utilized. About 81% of users report using voice-command searches for real-time information, such as weather and traffic conditions, during a typical week. When looking for factual information, such as answers to trivia or historical facts, 75% of users report turning to their smart speaker in a typical week. Users also enjoy smart speakers for their quirkier, yet cutting-edge features: 68% of them use the device to chat with the voice assistant for fun.

Though listening to music on a smart speaker may seem like a simple behavior, the second-quarter study reveals that the manner in which users access music can be quite complex. A smart speakers’ ability to sync with various devices, as well as utilize a wide-range of apps, give users the power of choice in their media habits.

Devices Synced to Smart Speakers

When looking at devices that users typically sync to their smart speakers, mobile phones are used the most, with over a third of users linking the two devices. Smart phones have reached the point of ubiquity, with 90% of TV households having access to a smartphone according to the Q1 Nielsen Total Audience Report. Their propensity to be synced with smart speakers should come as no surprise, as many phones are now used for a seemingly infinite amount of ways—including playing music. Mobile phones, however, aren’t the only way users might be playing their favorite songs via smart speaker: audio streaming apps were the most likely application to be synced to the device (53% of users). At 52% of users, shopping apps were a close second.

Minutes Spent With Smart Speakers

Overall, the growing adoption of smart speakers is a trend to keep tabs on. In second-quarter 2018, 24% of homes owned a smart speaker device, according to the MediaTech Trender (up from 22% in Q1 2018). When breaking down usage during a typical day, people spend more time using their smart speakers on the weekend (average 72 total minutes) than the weekday (average 65 total minutes). Usage also increases throughout the day regardless of whether it’s a weekend or weekday, with peak use into the late evening. ”

Stephen

Posted on: October 18, 2018, 6:02 am Category: Uncategorized

Top 5 trends in classroom redesign

Top 5 trends in classroom redesign

Flexible learning spaces are essential in engaging students–here are the trends driving those spaces
Stephen

Posted on: October 17, 2018, 6:32 am Category: Uncategorized

What we learn from AI’s biases

What we learn from AI’s biases

Our bad AI could be the best tool we have for understanding how to be better people.

https://www.oreilly.com/ideas/what-we-learn-from-ais-biases

Stephen

Posted on: October 17, 2018, 6:23 am Category: Uncategorized

How to Plan a Successful Ask Me Anything (AMA) Experience

How to Plan a Successful Ask Me Anything (AMA) Experience

How to Plan a Successful Ask Me Anything (AMA) Experience

 

 

Stephen

 

Posted on: October 16, 2018, 6:45 am Category: Uncategorized

40 Facts That Will Make You Think Again About Color

40 Facts That Will Make You Think Again About Color

Color matters – it’s as simple as that. You may be inclined to choose a color scheme for a new logo, marketing campaign or even a book cover based on that of your favorite flower, but consulting color psychology is a far superior method to ensure you implement what works and avoid what doesn’t when it comes to color use in the world of branding and marketing. A new infographic by DesignAdvisor illustrates in great detail why your color choices matter as well as the extent of their effect on a website’s ability to convert.

When you consider the fact that an average product assessment takes 90 seconds and that almost all customers find visuals to be the number one influencing factor at the time of making a purchase decision, it becomes apparent that there is no sense in wasting a good opportunity to find the right color scheme.

The infographic details the important facts to know about several colors regularly seen in different industries. For example, if you think of fast food chains, right off the top of your head you could probably name several that use red as a main part of their color scheme. In fact, red has been shown to increase heart rate, create a sense of urgency and is generally recognized as a very emotional color. This is what makes it popular with the food industry. Do note that McDonald’s, Coca Cola, Kellogg’s and KFC (to name only a few) all use red color schemes in their logos.

Apart from the basic facts about various colors, DesignAdvisor also brings us case studies exemplifying the power of color choices: Beamax, a projection screen maker, found that changing the color of a link of their website from blue to red increased the number of clicks received by more than 50%. Another success story is Heinz ketchup –  by changed their label from red to green, Heinz experienced the highest spike in sales of their history! Check out the infographic below to learn more.

Infographic URL: https://designadvisor.net/blog/psychology-of-colors-infographic/

Stephen

Posted on: October 16, 2018, 6:26 am Category: Uncategorized

Nearly 25% of consumers prefer using a voice assistant over going to a company website or mobile app to shop

Voice assistants, including Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger widespread transformation across the retail industry in the years to come.

Voice assistants offer an additional level of convenience and speed over other shopping channels, and these advantages are driving consumers to embrace the technology for their shopping needs. Today, 6% of US adults have engaged in some sort of voice shopping, according to Business Insider Intelligence estimates. By 2023, voice commerce adoption is expected to reach 49% of US adults.

As consumer interest for voice technology in retail mounts, brands that embrace voice throughout the entire customer journey stand to pull ahead of competition. Shoppers are interested in using voice assistants for everything from the original product search and discovery, to the purchasing phase, to the post-purchase stage, which includes customer service and checking delivery status. Retailers that take advantage of consumers’ desire to leverage voice will be in a stronger position to heighten customer engagement, increase conversion times, drive sales, and boost operational efficiency.

In this report, Business Insider Intelligence examines the trends driving the adoption of voice commerce, details the role of voice throughout the customer shopping journey, outlines how brands can benefit from implementing voice in their strategies, and explores what’s ahead for the tech in retail.

Here are some of the key takeaways from the report:

  • The prompt, expedient nature of voice assistants is what makes them the prominent channel for product discovery. Seventy-one percent of consumers would rather use their voice assistant to search for something than physically type when searching online. And among consumers who’ve used their voice assistant, nearly half are leveraging their voice to search for products every day, with 17% of them using voice search multiple times a day.
  • Voice technology is helping drive product purchases by making spending faster and easier when consumers are unable to use their hands. The emergence of voice apps, the ability to make a purchase on any channel, and the addition of personalized, intelligent elements to the shopping experience are playing a crucial role in simplifying the transition from product discovery to the purchasing phase of the sales funnel.
  • Customer loyalty can be heightened when brands leverage voice assistants in the post-purchase phase of the shopping funnel. Voice can be leaned on to track the delivery status of packages, automate part of the return process, interact with a customer service representative, offer feedback, and collect consumer behavioral and transactional data.

In full, the report:

  • Explores what’s driving adoption of voice commerce.
  • Discusses the various ways voice is being implemented throughout the customer shopping journey.
  • Highlights the value voice brings to the shopping funnel.
  • Discusses the new mediums consumers will eventually flock to for voice commerce.

Posted on: October 15, 2018, 9:18 am Category: Uncategorized