Aging demographics and technology
“Interesting age based differences in this Consumer Reports survey focused on auto infotainment.
Respondents 65 and older who owned a car with an installed infotainment system were significantly more likely to have trouble operating them (68 percent), compared to similar respondents aged 45 to 64 years (52 percent) and those 18 to 44 years old (37 percent). However, the younger users were apt to report more problems.
Some technologies like tablets and their apps of course have even more diversity in skew of users – as kids as young as 2 watch shows on them and folks as old as 90 read books on them. It will also be interesting how these trends play out as the more tech savvy younger consumers come to expect tech in everything – toasters, thermostats, tennis gear etc.”