Infographic: Should I Buy More Books?
“Check out this excellent keynote talk from the Library and Information Association of New Zealand’s annual conference last week.
Ned Potter has posted the video and slides from his “A Library Marketing Manifesto” presentation on his blog:
Top 10 reasons you should learn to use proper grammar, Stephen Wilbers, Star Tribune, November 15, 2015
“Participation in the Collaborative Economy has grown by 25 percent in the past year alone. That’s one of the key findings we shared in The New Rules of the Collaborative Economy, a Vision Critical report I co-authored with tech strategist Alexandra Samuel.
As the infographics below shows, more than 110 million North Americans now do some form of sharing in the Collaborative Economy. More than half of North Americans now get the products and services they need from each other, peer to peer, instead of buying from established corporations.
The rapid rise of the Collaborative Economy raises an important question for businesses: what’s driving the growth of this movement? More importantly, is it a permanent shift in customer behavior? Data in our report, which draws on input from more than 50,000 North Americans, provides some crucial insight on these issues.
We found that a big driver of growth in the Collaborative Economy is the adoption of newer forms of sharing services. In 2014, 16 percent of American sharers engaged in only one form of sharing: by buying and/or sharing pre-owned goods. This year, that number is down to 10 percent because people are trying a broader range of sharing services.
Looking at the various categories of sharing services, we’ve seen an across-the-board increase in sharing. Sharing of goods is still the most common form of participation in the Collaborative Economy, but there’s also significant growth in crowdfunding, space-sharing and custom products. Online learning, a sharing category we included for the first time this year, is already seeing a 15 percent participation rate.
The growth of the Collaborative Economy isn’t about to stop anytime soon. Based on people’s intent, we’re predicting that eight in 10 Americans will be part of the Collaborative Economy by 2017—a 20 percent increase from 2015. Growth of “neo-sharing”—participation in the latest generation of sharing services—will fuel the overall growth of the Collaborative Economy. For every person who has participated in a form of sharing in the past 12 months, there’s a new person who intends to try that type of neo-sharing in the year to come.
Clearly, the Collaborative Economy is here to stay. Combating startups, complementing sharing services and gaining a deeper understanding of the empowered crowd is an urgent call for established corporations today.
So what does this mean for established corporations? Three things:
To learn more about the growth of sharing, join me inThe New Rules of the Collaborative Economy, a live webinar with Vision Critical founder Andrew Reid on December 1.”
““Sales Pitch: How to Sell Your IT Strategy to the Board” at SmartDataCollective. Writer Simon Mitchell points out that, when trying to convince the higher-ups to loosen the purse strings, IT pros are unlikely to succeed if their audience doesn’t understand what they’re talking about. He advises:
“Step out of your technological mindset. Long presentations on subjects outside your audience’s core competence are a waste of everyone’s time. Don’t bore the board with too much detail about how the technology actually works. Focus on the business case for your strategy.”
The write-up goes on to recommend a three-point framework for such presentations: focus on the problem (or opportunity), deliver the strategy, and present costs and benefits. See the post for more on each of these points. It is also smart have the technical details on hand, in case anyone asks. We’re left with four take-aways:
“*Before you present your next big IT initiative to the board, put yourself in their shoes. What do they need to hear?
*Review how you can make tech talk accessible and appealing to non-technical colleagues.
*Keep your presentations short and sweet.
*Focus on the business case for your IT strategy.””
FEATURED IMAGE: HAX