New BookStats Report Uses Questionable Data to Show Spectacular Growth of eBook Market Since 2008
“The AAP estimates that the total US book market in 2012 was up 7% from 2011, and up 14% from 2008. The net number of units sold were also up, though not quite to the same degree.
Sales of downloadable audiobooks were also up significantly over 2011, with the AAP estimating that sales had tripled since 2008. This is largely attributed to an increasing number of mobile devices like smartphones and tablets.
And ebooks, now there is the best news. The AAP believes that the total US ebook market in 2012 (including more than just the AAP members) increased 44% over 2011, with a slightly larger increase over 2008.
Surprising, isn’t it? eBook sales increased largely at the expense of mass market paperbacks, with the other paper formats largely holding their own or increasing in sales.”