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20 Ways to Write a Call to Action

A call to action is like asking them to get a library card, attend a program, sign up for training… advertising your services with a CTA is not going the distance…

20 Ways to Write a Call to Action

  1. Instant Gratification
  2. Pull at the Heartstrings
  3. Situational
  4. Problem Aggravation
  5. Implication & Effect
  6. People Want to Belong
  7. How it Works
  8. Focus on the Features
  9. Focus on the Benefits
  10. Sell the Savings
  11. Using Fear
  12. Individualize the Message
  13. Use a Cliffhanger
  14. Make it a Game
  15. Offer a Bonus
  16. Stroke the Ego
  17. Build Some Hype
  18. Toot Your Own Horn
  19. Stopping Power
  20. Picture This

Check out the details in the post.


Posted on: April 28, 2015, 6:42 am Category: Uncategorized

5 Tips to Take Your Business Brochures Up a Notch

5 Tips to Take Your Business Brochures Up a Notch





Posted on: April 28, 2015, 6:40 am Category: Uncategorized

80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything

“Discover Users, Content & Trending Topics

Swayy. It takes a look at your user’s behavior, data, content and signals to figure out personalized recommendations on what to post next.

Buzzsumo. Want to know the kind of content that works and where to find them? Find out about this as well as major industry influencers with this app.

Twipho. Search through Twitter via photos. Punch in a keyword to start your search, or follow the @twipho to see what photos are trending.

Topsy. The tool’s Social Search, Social Analytics and Social Trends give you an overall big picture of what is hot and what is not on Twitter.

Trends 24. A simple tool that shows you what topics were trending in an hour-by-hour breakdown for the past 24 hours.

Sonar Solo. Watch what the world is tweeting about in a circular interactive graph. Contains info on how many tweets and how fast these tweets are coming in.

Trendsmap. Trendsmap shows you the trending hashtags based on their interactive map. Just zoom in to get more detailed location-based tweets.

ITrended. Get reports on some of the biggest Twitter trends that took the world by storm. Heatmaps are included. First report is free.

Storify. The tool that lets everyone be a reporter, Storify is the tool to use when you are trying to cover breaking news or a live event.

Nuzzel. Find out what your friends have been sharing on Facebook and Twitter in the past 24 hours from the app or from a newsletter sent to your email.

Tag The Bird. Wonder what is trending in the Twitterverse? Find out what was trending today, this week, month, year or for all time.

Wefollow. Wefollow finds out what your interests are and calculates your prominence score based on who is “listening” to whom

Brook Daily. Pick people you are following and this tool will send a daily digest of their 5 best tweets to you via email.

The Latest. Follow @latest_is to get links from interesting newsmakers on Twitter. Their list of top 10 most popular links gets updated in real-time.

Schedule Tweets

Hootsuite. A favorite, Hootsuite lets you stay on top of all your tweets with an easy to use scheduling app and interface.

Buffer. Available as an extension, Buffer makes custom scheduling and scheduled retweets a breeze.

Tweet 4 me. Send DM to Tweet 4 me along with what time you expect the tweet to be released and that’s it – they will handle your tweets for you.

Manage Followers and Lists

Unfollowers. Analyzes your community and tells you if you are following the right people that will help you boost your influence.

Manageflitter. Sort followers by criteria, find who unfollowed you, find new users you can follow, manage multiple accounts and more.

Electoral HQ. Build, manage and explore Twitter lists for topics and people that interest you. Find your most influential followers, analyze the strengths of your competition and check out anyone’s entourage to see their influence.

Tweepi. Distinguish between those who did not follow you back versus spammers and inactive users (sources of clutter), sort users and get suggestions on who to follow.

Doesfollow. A simple tool that tells you if a Twitter user is following another Twitter user.

Crowdfire. Find out who recently unfollowed you or did not follow you back, the relationship between two Twitter accounts and sort your followers to whitelists and blacklists.

Twitterfav. Analyzes your content and tweets what matters to your followers for you. Touted as a Twitter growth tool, Twitterfav does your tweeting better than you.


MyTopTweet. Find the top 10 most popular tweets for any Twitter account including yours.

Twtrland. Use this to expand your network on Twitter. It helps you discover the influencers in specific communities, their best content and the impact they can provide.

Social Bro. Find the followers that matter, the best times to tweet, the influencers that can help your cause and more.

Followerwonk. Sort followers, find influencers, analyze data, get interactive charts on followers and unfollows.

Tweriod. Find out the best period to tweet to your followers.

Twitonomy. Get detailed analytics and insights on tweets, RTs, replies, mentions, hashtags, keywords, followers and more.

SumAll. Get your data summarized and visualized for your analysis with SumAll. Aside from Twitter, SumAll also does data analysis for e-commerce, e-mail and traffic data. Fancy a community manager for your Twitter community? Coca-cola and Microsoft are already using it to turn the tweeting battlefield into a relationship-building ,actually social platform.

Social Rank. Rank and sort your followers by their location, interest, specific criteria, or by how engaged and valuable (in terms of reach) they are to your brand.

Crowdriff. A Chrome plugin that gives you the info that matters, tweets, retweets, following and followers, top mentions, top hashtags for any username, in real time.

Bluenod. Build communities with the right influencers and track events as they happen.

Social bearing. It’s still in beta mode but it strives to provide quality tweets, hashtags, top influencers, users and more with their toosl. Also upcoming, geo-located tweets and maps.

Rowfeeder. If you run campaigns and contests often, Rowfeeder helps you track participation and displays the data in Excel. Also good for market research.

Tracking Hashtags and Mentions

Hashtagify. A search engine for hashtags, Tweetbe tells you the best hashtag to use to reach your followers.

RiteTag. Are you using the right hashtag? You will know which hashtags are good to use and which are overused with RiteTag. Available as a Chrome extension.

Twazzup. A search engine for Twitter, find popular posts, photos and links that matter to you, in real-time.

Mentionmapp. Find out who interacts with you more than others in this interactive map of wonder.

Tweet Binder. Sorts your hashtagged tweets for you while giving you detailed analytics on which categories win the popularity contest.

Seen. If you don’t know how a hashtag can tell a story, you should check out Seen. It collects the best photos, videos and people that will tell the story for you.

Twilert. Keep track of the Twitter hashtags, keywords or brands that matter to you via email alerts.

One Million Tweet Map. Stay on top of 1 million tweets happening right now. Every second, 50 of the oldest tweets are replaced with 50 latest. Follow the numbers on the interactive map to find what is trending.

#tagboard. Sorts what people are saying via hashtags and displays them on large TV displays for events and broadcasting purposes.

Private Tweets. Private Tweets introduces a bit of privacy into Twitter by allowing only the people you mention see your tweet.

Group Chatting

ChatSalad. Find a list of all the upcoming chats that are happening in the next few days, and get the times in your local time zone.

Twubs. Get a Twub page and send your audience there to start chatting. The feed is customizable, the host’s tweets stay up top and Twubs tells you the local time for the chats.

Twchat. Each hashtag gets a room and you can find Twitter chats that are currently happening or is happening soon.

Beatstrap. Live-blog as a team instead of going at it alone, with the help of Beatstrap. Works on desktop and mobile.

Nurph. Want to host a chat? This tool lets you run analytics if you do. Also allows participants to RSVP to an event.

Tweetchat. Stay on top of your Twitter chats with this tool. Updates in real-time. Pro version (coming soon) has a troll-bocking feature.

Group Tweeting

Group Tweet. Allow more than one user to tweet from the same account. Analytics show the participations of each user and measures their individual engagement.

Hootsuite. Get team mates in on the tweeting. With Hootsuite, tweets can be moderated before it gets out on its scheduled time.

Twitter Clients

Kiwi An alternative Twitter client for Mac, this one comes with continuity, keyboard shortcuts, unified or separated timelines (your choice) and more.

Carbon For Twitter. An Android Twitter client, Carbon keeps it elegant, simple and everything is on the same page

Tweetdeck. Track and engage your followers on multiple custom timelines on your feed. Allows multiple users to manage the same account. Available forWindows, Mac.

Yorufukurou (Night Owl). A Twitter client for Mac, it lets you manage multiple accounts, and create tabs for the result of each query you were looking for.

Twitterrific. An award-winning Twitter client for Mac and iOS devices.

UberSocial. Available for iPhone, Android, Blackberry, write your tweets in full with no worries about the 140-char limit. Links, images and media play inside the app.

Janetter. Available for both PC and Mac, Janetter supports multiple accounts, multiple timelines in the same view, multiple designs, URL shortening and more.

Plume. A Twitter client for Android, Plume comes with widgets, colored tweets, and the ability to tweet from your homescreen.

Tweeki. A Twitter client for Windows, it allows for cross-device syncing, so you can sync multiple Twitter accounts on any device.

WordPress Plugins

Twitter. The Official WP plugin for Twitter which allows embedded tweets, embedded Twitter video, Twitter cards, analytics, and ad conversion tracking.

WP to Twitter. When you update your WordPress blog, or share a link, this plugin updates Twitter for you complete with URL shortening. It also displays your recent tweets on a widget.

Kebo Twitter Feed. It takes only one minute to put in a twitter feed, with Kebo. All you need to know is how to click.

oAuth Twitter Feed For Developers. Does the heavy-lifting in a required authentication process so developers can just grab the list of tweets they need.

Other Twitter Tools

Bio Is Changed. Get notified if someone changes their bio or profile picture.

Like Explorer. Find out how popular a particular article or site is amongst 6 social sites including Twitter.

TweetieByte. Want your tweet history in the form of an infographic? Try this!

Clicktotweet. Write your message and generate a link with this tool. The link can be tracked over time. Plus when other users click ont he link it appears in their status box.

Twitter For Chrome. A Chrome plugin that lets you do all your Twitter deeds without leaving the browser.

Twitterfeed. Feed your content via RSS to social network sites like Twitter.

Tw Birthday. Find the day a user joined Twitter.

#FirstTweet. Find out what your first tweet was. Get ready to cringe.

Save Publishing. Searches for the best quotes in an article to include in your tweet. Available in a bookmarklet.

Tweekly. Get your tweets on a weekly basis based on what you want to see not on what Twitter thinks you should see.

Backtweets. Search through old Twitter archives for tweets that carry URLs linking back to your site.

Tweetymail. Basically, you use email to use Twitter. Tweet, reply to DM, follow users, get notifications, get alerts for Twitter lists, mentions and searches — all in your email.

Now Read:
10 Useful Hashtag Tools For Social Media Marketing


Posted on: April 28, 2015, 6:26 am Category: Uncategorized

The information professions: knowledge, memory, heritage

A very interesting article by Marcia Bates tracing the history of where library and information science fits into the academic disciplines…

Bring this out when someone asks if we’re ‘science’ or not. ;-)


The information professions: knowledge, memory, heritage

Marcia Bates
Department of Information Studies, University of California Los Angeles, 2320A Moore Hall, Los Angeles, CA 90095, USA



Introduction. Along with leading to growth in the numbers of people doing information work, the increasing role of information in our contemporary society has led to an explosion of new information professions as well. The labels for these fields can be confusing and overlapping, and what does and does not constitute an information profession has become unclear.
Method. We have available a body of theory and analysis that can form the basis of a review of this new professional landscape, and enable us to clarify and rationalize the array of emerging information professions.
Analysis. Work by the author and others on the philosophical nature, and core elements, of the information professions is drawn upon and applied to the current professional scene. The nature of information itself and of information-related activities are defined and closely analysed to produce models of the disciplines and the work elements within the disciplines of information.
Results. The analysis makes possible the incorporation of popular new information disciplines into an overarching framework that includes pre-existing fields as well.
Conclusions. The analysis provides a perspective that clarifies the relationships among the information disciplines as well as their relationship to other professional activities in society.


Posted on: April 27, 2015, 6:58 am Category: Uncategorized

U.S. Public Colleges’ Revenue Shift

After the recession, tuition dollars make up a greater share of public higher education revenues than ever before, and make up a majority in half the states.

Public Colleges’ Revenue Shift



Posted on: April 27, 2015, 6:45 am Category: Uncategorized

HBR: 9 Habits That Lead to Terrible Decisions

9 Habits That Lead to Terrible Decisions

  1. “Laziness. This showed up as a failure to check facts, to take the initiative, to confirm assumptions, or to gather additional input. Basically, such people were perceived to be sloppy in their work and unwilling to put themselves out. They relied on past experience and expected results simply to be an extrapolation of the past.
  2. Not anticipating unexpected events. It is discouraging to consistently consider the possibility of negative events in our lives, and so most people assume the worst will not happen. Unfortunately, bad things happen fairly often. People die, get divorced, and have accidents. Markets crash, house prices go down, and friends are unreliable. There is excellent research demonstrating that if people just take the time to consider what might go wrong, they are actually very good at anticipating problems. But many people just get so excited about a decision they are making that they never take the time to do that simple due-diligence.
  3. Indecisiveness. At the other end of the scale, when faced with a complex decision that will be based on constantly changing data, it’s easy to continue to study the data, ask for one more report, or perform yet one more analysis before a decision gets made. When the reports and the analysis take much longer than expected, poor decision makers delay, and the opportunity is missed. It takes courage to look at the data, consider the consequences responsibly, and then move forward. Oftentimes indecision is worse than making the wrong decision. Those most paralyzed by fear are the ones who believe that one mistake will ruin their careers and so avoid any risk at all.
  4. Remaining locked in the past. Some people make poor decisions because they’re using the same old data or processes they always have. Such people get used to approaches that worked in the past and tend not to look for approaches that will work better. Better the devil they know. But, too often, when a decision is destined to go wrong, it’s because the old process is based on assumptions that are no longer true. Poor decision makers fail to keep those base assumptions in mind when applying the tried and true.
  5. Having no strategic alignment. Bad decisions sometimes stem from a failure to connect the problem to the overall strategy. In the absence of a clear strategy that provides context, many solutions appear to make sense. When tightly linked to a clear strategy, the better solutions quickly begin to rise to the top.
  6. Over-dependence. Some decisions are never made because one person is waiting for another, who in turn is waiting for someone else’s decision or input. Effective decision makers find a way to act independently when necessary.
  7. Isolation. Some of those leaders are waiting for input because they’ve not taken steps to get it in a timely manner or have not established the relationships that would enable them to draw on other people’s expertise when they need to. All our research (and many others’) on effective decision making recognizes that involving others with the relevant knowledge, experience, and expertise improves the quality of the decision. This is not news. So the question is why. Sometimes people lack the necessary networking skills to access the right information. Other times, we’ve found, people do not involve others because they want the credit for a decision. Unfortunately they get to take the blame for the bad decisions, as well.
  8. Lack of technical depth. Organizations today are very complex, and even the best leaders do not have enough technical depth to fully understand multifaceted issues. But when decision makers rely on others’ knowledge and expertise without any perspective of their own, they have a difficult time integrating that information to make effective decisions. And when they lack even basic knowledge and expertise, they have no way to tell if a decision is brilliant or terrible. We continue to find that the best executives have deep expertise. And when they still don’t have the technical depth to understand the implications of the decisions they face, they make it their business to find the talent they need to help them.
  9. Failure to communicate the what, where, when, and how associated with their decisions. Some good decisions become bad decisions because people don’t understand – or even know about — them. Communicating a decision, its rational and implications, is critical to the successful implementation of a decision.

Waiting too long for others’ input. Failing to get the right input at the right time. Failing to understand that input through insufficient skills. Failing to understand when something that worked in the past will not work now. Failing to know when to make a decision without all the right information and when to wait for more advice. It’s no wonder good people make bad decisions. The path to good decision making is narrow, and it’s far from straight. But keeping in mind the pitfalls can make any leader a more effective decision maker.”


Posted on: April 27, 2015, 6:24 am Category: Uncategorized

Here’s proof people are cutting the cord on cable TV

Here’s proof people are cutting the cord on cable TV

Read more:

“In the final quarter of 2014, top cable companies saw more broadband subscribers but fewer pay TV customers, suggesting that people are beginning to dump their cable TV packages but keep their internet in order to access online services like Netflix and HBO Go.”

bii sai cotd cables subs by service



Posted on: April 26, 2015, 7:01 am Category: Uncategorized