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Top 5 trends in classroom redesign

Top 5 trends in classroom redesign

Flexible learning spaces are essential in engaging students–here are the trends driving those spaces
Stephen

Posted on: October 17, 2018, 6:32 am Category: Uncategorized

What we learn from AI’s biases

What we learn from AI’s biases

Our bad AI could be the best tool we have for understanding how to be better people.

https://www.oreilly.com/ideas/what-we-learn-from-ais-biases

Stephen

Posted on: October 17, 2018, 6:23 am Category: Uncategorized

How to Plan a Successful Ask Me Anything (AMA) Experience

How to Plan a Successful Ask Me Anything (AMA) Experience

How to Plan a Successful Ask Me Anything (AMA) Experience

 

 

Stephen

 

Posted on: October 16, 2018, 6:45 am Category: Uncategorized

40 Facts That Will Make You Think Again About Color

40 Facts That Will Make You Think Again About Color

Color matters – it’s as simple as that. You may be inclined to choose a color scheme for a new logo, marketing campaign or even a book cover based on that of your favorite flower, but consulting color psychology is a far superior method to ensure you implement what works and avoid what doesn’t when it comes to color use in the world of branding and marketing. A new infographic by DesignAdvisor illustrates in great detail why your color choices matter as well as the extent of their effect on a website’s ability to convert.

When you consider the fact that an average product assessment takes 90 seconds and that almost all customers find visuals to be the number one influencing factor at the time of making a purchase decision, it becomes apparent that there is no sense in wasting a good opportunity to find the right color scheme.

The infographic details the important facts to know about several colors regularly seen in different industries. For example, if you think of fast food chains, right off the top of your head you could probably name several that use red as a main part of their color scheme. In fact, red has been shown to increase heart rate, create a sense of urgency and is generally recognized as a very emotional color. This is what makes it popular with the food industry. Do note that McDonald’s, Coca Cola, Kellogg’s and KFC (to name only a few) all use red color schemes in their logos.

Apart from the basic facts about various colors, DesignAdvisor also brings us case studies exemplifying the power of color choices: Beamax, a projection screen maker, found that changing the color of a link of their website from blue to red increased the number of clicks received by more than 50%. Another success story is Heinz ketchup –  by changed their label from red to green, Heinz experienced the highest spike in sales of their history! Check out the infographic below to learn more.

Infographic URL: https://designadvisor.net/blog/psychology-of-colors-infographic/

Stephen

Posted on: October 16, 2018, 6:26 am Category: Uncategorized

Nearly 25% of consumers prefer using a voice assistant over going to a company website or mobile app to shop

Voice assistants, including Amazon’s Alexa, Google’s Assistant, Apple’s Siri, and Microsoft’s Cortana, are pegged to trigger widespread transformation across the retail industry in the years to come.

Voice assistants offer an additional level of convenience and speed over other shopping channels, and these advantages are driving consumers to embrace the technology for their shopping needs. Today, 6% of US adults have engaged in some sort of voice shopping, according to Business Insider Intelligence estimates. By 2023, voice commerce adoption is expected to reach 49% of US adults.

As consumer interest for voice technology in retail mounts, brands that embrace voice throughout the entire customer journey stand to pull ahead of competition. Shoppers are interested in using voice assistants for everything from the original product search and discovery, to the purchasing phase, to the post-purchase stage, which includes customer service and checking delivery status. Retailers that take advantage of consumers’ desire to leverage voice will be in a stronger position to heighten customer engagement, increase conversion times, drive sales, and boost operational efficiency.

In this report, Business Insider Intelligence examines the trends driving the adoption of voice commerce, details the role of voice throughout the customer shopping journey, outlines how brands can benefit from implementing voice in their strategies, and explores what’s ahead for the tech in retail.

Here are some of the key takeaways from the report:

  • The prompt, expedient nature of voice assistants is what makes them the prominent channel for product discovery. Seventy-one percent of consumers would rather use their voice assistant to search for something than physically type when searching online. And among consumers who’ve used their voice assistant, nearly half are leveraging their voice to search for products every day, with 17% of them using voice search multiple times a day.
  • Voice technology is helping drive product purchases by making spending faster and easier when consumers are unable to use their hands. The emergence of voice apps, the ability to make a purchase on any channel, and the addition of personalized, intelligent elements to the shopping experience are playing a crucial role in simplifying the transition from product discovery to the purchasing phase of the sales funnel.
  • Customer loyalty can be heightened when brands leverage voice assistants in the post-purchase phase of the shopping funnel. Voice can be leaned on to track the delivery status of packages, automate part of the return process, interact with a customer service representative, offer feedback, and collect consumer behavioral and transactional data.

In full, the report:

  • Explores what’s driving adoption of voice commerce.
  • Discusses the various ways voice is being implemented throughout the customer shopping journey.
  • Highlights the value voice brings to the shopping funnel.
  • Discusses the new mediums consumers will eventually flock to for voice commerce.

Posted on: October 15, 2018, 9:18 am Category: Uncategorized

13 user groups that libraries could target

13 user groups that libraries could target

13 user groups that libraries could target

Posted on: October 15, 2018, 6:59 am Category: Uncategorized

5 ways to help people feel more connected to their local community


5 ways to help people feel more connected to their local community

Research confirms: Arts & culture can help strengthen our sense of belonging to each other and to our communities.

5 ways to build a culture of belonging through arts and culture

The following five recommendations highlight ways for municipalities to to help people of all backgrounds feel more connected:

1. Strengthen public policy, planning, and funding

2. Support high-quality arts experiences

3. Offer participatory arts programs

4. Use the city as a stage

5. Open arts facilities to the community

 

Stephen

Posted on: October 14, 2018, 6:28 am Category: Uncategorized