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Infographic: How Authors can use Infographics to Connect with Readers

Infographic: How Authors can use Infographics to Connect with Readers

Infographic: How Authors can use Infographics to Connect with Readers

Here are five ways authors could use infographics.

1. Reveal background details for setting, characters, or events

2. Show how your book is similar to popular books

3.  Share what you found while conducting research

4. Create a timeline for the events in your book

5. Build a relationship graph

Infographic: How Authors can use Infographics to Connect with Readers Infographic Self-Pub

 

Posted on: September 24, 2018, 6:39 am Category: Uncategorized

The Internet of Things (IoT) and Libraries

The Internet of Things (IoT) and Libraries

The Internet of Things (IoT) and Libraries

Posted on: September 24, 2018, 6:35 am Category: Uncategorized

Five insights on voice technology

Five insights on voice technology

https://www.blog.google/perspectives/scott-huffman/five-insights-voice-technology/

Via Google:

Voice is about action.

People expect conversations.

Screens change everything.

Daily routines matter.

Voice is universal.

Stephen

Posted on: September 23, 2018, 6:37 am Category: Uncategorized

Population Research Bureau Releases 2018 World Population Data Sheet and Resources

Research Tools: Population Research Bureau Releases 2018 World Population Data Sheet and Resources

“From the Population Research Bureau (PRB):

The world population will reach 9.9 billion by 2050, up 2.3 billion or 29 percent from an estimated 7.6 billion people now, according to projections by Population Reference Bureau (PRB) included in the 2018 World Population Data Sheet.

PRB estimates the 2018 worldwide total fertility rate (TFR, or average births per woman over their lifetime) at 2.4; the global TFR has been declining for the past few decades but remains high enough to generate continued population growth. The three countries with the highest TFRs are Niger (7.2), Chad (6.4), and the Democratic Republic of the Congo (6.3), while the lowest TFRs are in South Korea (1.1), Singapore (1.2), and Taiwan (1.2).

PRB projects Africa’s population will more than double to 2.6 billion by 2050 and account for 58 percent of the global population increase by that date. The number of people in Asia is projected to rise about 717 million to 5.3 billion, while Europe (which includes all of Russia) would see a decline in population from 746 million to 730 million. The Americas population is projected to increase from 1 billion now to 1.2 billion, and Oceania (which includes Australia and New Zealand) is seen rising from 41 million to 64 million.

PRB has produced its widely referenced World Population Data Sheet (www.worldpopdata.org) annually since 1962. This year’s edition provides the latest data on 26 key population, health, and environment indicators for the world, major regions, and more than 200 countries and territories.

2018-08-27_14-13-19

Below are some highlights from PRB’s midcentury population projections in the 2018 World Population Data Sheet:

The population of 26 countries, nearly all in Africa, will at least double. Niger in West Africa will see its population nearly triple.

A total of 38 countries will have smaller populations in 2050 than in 2018. China will register the largest numerical population decrease―about 50 million―followed by Japan at 25 million and Russia at 9.4 million. Romania will see the largest percentage decline in population (23 percent).

The population of the United States will reach 390 million, up from 328 million in 2018.
China’s population will decrease by about 50 million from its current size to 1.34 billion. India will supplant China as the world’s most populous country with 1.68 billion people.

Nigeria will become the third most populous country as its population rises to 411 million, up 109 percent from 2018. Nigeria is currently the seventh most populous country.

Resources

Direct to Full Text Data Sheet
20 pages; PDF.

Direct to Summary/Highlights

Direct to Interactive Database: WorldPopData

Direct to Social Media Toolkit (Downloadable Key Charts/Graphs)”

Stephen

Posted on: September 23, 2018, 6:01 am Category: Uncategorized

How to recruit for user research

How to recruit for user research

Tools and techniques for recruiting UX research participants.

https://www.oreilly.com/ideas/how-to-recruit-for-user-research

Participant Identification

  • Past qualitative research
  • Current analytic reports
  • Customer segments
  • User profiles

Recruitment Screener

  • What Screeners Look Like
  • Basic Demographics
  • Behavioral Demographics
  • Quotas

Recruitment Methods

  • Internal Versus Public Recruiting
    • Self-Recruiting
    • Cold calling
    • In-person intercepts
  • Online intercepts
  • Other alternatives
    • Outsourcing Recruiting
    • Third-party recruiting
    • Client-based recruiting

Scheduling

  • Backups
  • No shows
  • Duds

Recruitment Challenges

  • I Don’t Have Users…Yet
  • Small Target Audience
  • Common Lies We Tell Ourselves
    • Everyone is a user
    • Everything is a secret

Exercise: Priming Your Screener

“There is a quick exercise you can conduct with your team to prime your recruitment screener. Together, you will map out what key demographics you want to target and the types of behaviors that you want to observe.

  1. List out basic demographics.

    List out the basic demographics like age, education, income, family, ethnicity, and employment. Members of the team, on their own, select the demographics they think matter for your product and then share with the group. Based on what the team shares, find the top three to five demographics and write those down for all to see.

  2. Write down desired behaviors.

    Next, have each person on the team write down the actions or behaviors they would like to learn more about that people do with your product. Once they’ve listed out their behaviors, have them share them with the group and note any overlaps. Discuss any behaviors that are mentioned once to understand why that person thought it was important to research more about it. Likewise, discussing overlaps uncovers clear gaps in existing knowledge. Once more, pick the top three to five behaviors that the team agrees are the most important to learn more about.

  3. Write screening surveys.

    Once the basic demographics and behavioral demographics are identified, have team members suggest questions and answers to address the behaviors identified in Step 2 that can be used to screen potential participants. The resulting survey will be your draft screener, which you can review and iterate after finishing the group exercise.”

 

Stephen

Posted on: September 22, 2018, 6:40 am Category: Uncategorized

HBR: Case Study: Can You Fix a Toxic Culture Without Firing People?

HBR: Case Study: Can You Fix a Toxic Culture Without Firing People?

https://hbr.org/2018/08/case-study-can-you-fix-a-toxic-culture-without-firing-people

Stephen

 

 

Posted on: September 22, 2018, 6:30 am Category: Uncategorized

How to Research Buyer Personas for More Successful Marketing Campaigns

How to Research Buyer Personas for More Successful Marketing Campaigns

How to Research Buyer Personas for More Successful Marketing Campaigns

#1: Clearly Describe Your Buyer Personas to Narrow Audience Segment Research

#2: Reveal Audience Segment Behaviors and Preferences via Social Media

#3: Inform Campaign Planning With Trending Search Data

#4: Assess and Apply the Data

Stephen

Posted on: September 21, 2018, 6:38 am Category: Uncategorized