For the children’s librarians out there:
For the children’s librarians out there:
“Here are key findings from a new study published today by Publishing Technology, a provider of content systems, content delivery, and audience development. Publishing Technology is also the owner of IngentaConnect.
Make sure to note the mention of public libraries as a place to browse and a source to access books.
The survey, which polled 1,000 consumers across the U.S., aged between 18 and 34, found that in the last year, nearly twice as many respondents had read a print book (79 percent), than an ebook on any device – the closest being a tablet (46 percent). Showing no strong allegiance, young Americans also reported reading ebooks on personal computers (37 percent), mobile phones (36 percent) and dedicated ereaders (31 percent).
Where to Purchase and Acquire
The personal touch is still of vital importance for millennials who would rather acquire printed books from chain bookstores (52 percent), used bookstores (45 percent) and [our emphasis] public libraries (53 percent), as opposed to online retailers (40 percent). When purchasing ebooks, 57 percent of millennials would favor an ereading app with 42 percent acquiring ebooks directly from their ereading devices and 22 percent using subscription services.
Discovery and Sharing
When it comes to discovering and sharing books, although online communities and social media play an important role in millennials’ lives, the research shows how essential offline communication is for this young demographic. Millennials mostly discover print and ebooks by word of mouth referrals (45 percent), social media (34 percent), and online browsing (32 percent), while a quarter of those polled reported finding books browsing in [our emphasis] public libraries and brick-and-mortar bookstores.
[Our emphasis] Millennial readers are not a generation of sharers. But they do recommend books and share opinions with their peers via word of mouth (54 percent), social media (20 percent), and online communities (18 percent). And, they would like to share more: almost a third of respondents said that the ability to freely share ebooks with others would encourage them to read more on electronic devices.
This group could also be persuaded by price promotions (55 percent), more ebook/print book bundling (37 percent) and shorter content forms or pay-per-chapter ebooks (10 percent).
Michael Cairns, Publishing Technology CEO, said: “We undertook this research to better understand the reading habits and test our assumptions about a generation of young people born and raised in the digital era. We were quite surprised to discover that 18-34 year-olds are not as ‘online-only’ as we, in the publishing industry, often assume.”
He continued: “This rising cohort of book-buyers relies on peers for suggestions of what to read, often prefers cheaper, smaller bites that can be shared freely, and revels in the luxury of being able to read whenever and wherever it likes – regardless of format or platform. To engage with these readers now and cultivate them for tomorrow, publishers need to target multiple channels for their content and integrate with this generation’s social lives, both on and offline. And the physical book world and print-based publishing still plays a very active role in this.”
Via Bill Drew
How many do you know?
See the reviews here: http://billthelibrarian.com/online-resources-that-make-students-life-much-easier/
“All in all, this was a bumper year for this part of the digital publishing industry.”
This is too much fun!
“Read below for the 10 trends that we feel will gain the most traction this March in Austin.
1) The startup economy continues to grow and grow. This has led SXSW to double the amount of space devoted to startup-related content in 2015 compared to what was offered in 2014.
2) International participation at SXSW Interactive is also seeing a sharp increase. Much of this growth comes within SXSW Startup Village, which more than ever reflects the global entrepreneurial movement.
3) From self-driving cars to alternatively-fueled vehicles to automobiles that can achieve flight torevolutionary ride-sharing programs, the transportation sector is undergoing dramatic changes — and these changes are well-represented in 2015 SXSW programming.
4) Closely related to these changes in transportation is the evolving landscape of delivery. More consumers want to be able to get more products more quickly, and the market is quickly adapting to these needs. Expect many sessions this March to focus on next generation delivery ideas.
5) Robots are gaining more traction and becoming more family friendly. At SXSW 2015, registrants can play with the machines that will be the backbone of our automated future at the three-day Robot Petting Zoo.
6) Social media has always been a big part of SXSW Interactive. In 2015, we will delve a little more into the dark side of this medium, ranging from the menace of cyberbullying to the social media skills of terrorist organizations.
7) We are closer and closer to a future where all objects are connected via the Internet of Things. At the 2015 SXSW Interactive Festival, more than 70 sessions make some mention of this term.
8) Geek innovation and disruption is targeting the health and medical industry. Building on the success of last year’s keynote speech from Anne Wocicki of 23andme, 2015 sees the launch of the inaugural SX Health and MedTech Expo.
9) Millennials want many things —including more meaning in their lives. The rebranded SXgoodumbrella of programming is a place where tech entrepreneurs, content creators and non-profits can brainstorm new ideas for a better tomorrow.
10) The barriers that have traditionally separated the music, film and interactive industries are increasingly obsolete. Witness the expanded selection of Convergence programming at SXSW 2015.”
“At the talk, ‘10 Inventions that will Revolutionize Retail’, the panelists discussed five known unknowns regarding technology going forward:
So here are the 10 points with some examples:
1. Augmented reality
2. Shop anywhere, serve anywhere
3. Smart vending
4. Sentient stores
5. Smart shelving
6. On-demand merchandise
7. Off the grid retail
8. NFC and wearable payables
9. Vibrant data
10. Artificial intelligence