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Make their day, Own-a-day! Library Revenue Ideas

From:

This method and many more are described in my latest book, published by ALA Editions. 40+ New Revenue Sources for Libraries and Nonprofits, by Edmund A. Rossman III, can be found in the ALA store here: http://www.alastore.ala.org/detail.aspx?ID=11693

Make their day, Own-a-day!

https://www.linkedin.com/pulse/make-day-own-a-day-ed-rossman

Snippet:

“”That one day that is theirs may make an impact for a lifetime.”

Thinking outside the box doesn’t mean you have to reinvent the wheel! There are a lot of tried and true methods of revenue generation that are right in front of us every day, they just require a little nudge to implement. This article is designed to give a little nudge towards the “Own a Day” Naming Rights concept. It’s used by commercial as well as nonprofit organizations alike, and the particular version I write about in this article is an award winning application in the library field. I like it because it can foster bonding with the public, as well as partnerships within the business community. It also integrates a number of broadcasting operations procedures that are important for other revenue generating methods. But the best part is…it can generate thousands of dollars in new revenue while reflecting the love of the library in the community!

In the Own-a-Day method, someone’s name is placed in all available spaces on an organizations’ promotional channels, like the website, a calendar of events and even on all the receipts slips for that day. They are also featured on other electronic media like emailed newsletters, the library Facebook page and Twitter account.”

Stephen

Posted on: July 18, 2017, 2:20 pm Category: Uncategorized

Netflix now has more subscribers internationally than in the US

Netflix now has more subscribers internationally than in the US

COTD_7.18 2

Stephen

Posted on: July 18, 2017, 1:21 pm Category: Uncategorized

Here are the companies that top the worldwide PC market today

Here are the companies that top the worldwide PC market today

http://www.businessinsider.com/most-popular-pc-companies-worldwide-chart-2017-7

COTD_7.13 3

Stephen

Posted on: July 17, 2017, 11:24 am Category: Uncategorized

These 18 incredible products didn’t exist 10 years ago

And this is partially why generations behave differently:

These 18 incredible products didn’t exist 10 years ago

http://www.businessinsider.com/18-tech-products-that-didnt-exist-10-years-ago-2017-7

1. The iPad

2. Google Chrome

3. Snapchat

4. Airbnb

5. Spotify

6. Oculus

7. Stripe

8. Instagram

9. Kickstarter

10. Android

11. Lyft

12. Pinterest

13. Square

14. 4G

15. Uber

16. Venmo

17. WhatsApp

18. Slack

If they’d just added two years iPhones would make the list.

And this is the sort of stuff that makes public libraries places of play and discovery – and reading about these things.

Stephen

 

Posted on: July 16, 2017, 8:16 am Category: Uncategorized

Annual Institute of Library as Place: Presentation – The Mindful Library: Developing Placemaking in Contemporary Libraries

LGA Partners and Lighthouse Consulting (me!) did a 90 minute presentation of our community-led master planning process for public libraries.  Here are our slides.

Stephen

Posted on: July 15, 2017, 9:10 am Category: Uncategorized

One library’s creative advocacy campaign

One library’s creative advocacy campaign

Balloons signifying different funding sources at Manchester-by-the-Sea (Mass.)
 Public LibraryLisa Lindle writes: “In light of the threatened cuts to IMLS and federal library funding, we have seen an outpouring of support and an increase in advocacy efforts by librarians across the country. In April, Manchester-by-the-Sea (Mass.) Public Library decided to showcase how different types of fundinghelp the library to provide valuable services for their patrons. The librarians tied balloons around objects and materials in the library, using different colored balloons to signify the different funding sources.”…

Stephen

Posted on: July 14, 2017, 4:07 pm Category: Uncategorized

5 ways educators (and parents!) can support young women in STEM

5 ways educators (and parents!) can support young women in STEM

http://littlebits.cc/support-young-women-stem

1. Create, develop, and maintain a positive community around women in STEM.

2. Encourage learning outside of the classroom.

3. Support a healthy level of competition with skill-building.

4. Volunteer your time.

5. Support women in STEM in big and small ways.

Details after the link

Stephen

Posted on: July 13, 2017, 3:01 pm Category: Uncategorized