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Art Of Blog » How to Write Awesome Headlines That Will Entice Your Readers

Art Of Blog » How to Write Awesome Headlines That Will Entice Your Readers

“General Guidelines

There are a number of general tips you can use to write great headlines to get readers to read your content and take action. One tip involves using adjectives in the headline that will get your readers excited about reading your content. According to Hubspot’s headline guide, headlines that tend to attract the attention of readers include information such as numbers as well as descripitive adjectives and a call-to-action. For example, the headline “5 Fatal Mistakes that Could Derail Your Ecommerce Store” is a much better title than “Mistakes that Could Derail Your Ecommerce Store”.

Besides including numbers and strong adjectives, headlines should relate to the issues your readers may have. According to Neil Patel and Joseph Putnam in their Headline Writing 101 guide, headlines you write should stand out, address reader’s specific needs, make the reader feel a sense of urgency, and convey information that the reader could potentially use.

Uniqueness and Urgency

Whenever you write a headline for your blog post article it should be unique. This means that it should not sound like the competition. And it should be customized to your target audience or brand. For example, content targeting millennials would most like have a different headline than one geared middle-aged business managers. Headlines should also convey information that is targetted so that the audience knows precisely what is being sold or what action needs to be taken. For example, if you are trying to target software developers for a course, then the title needs to at least mention software or development instead of being general.

Besides being specific and unique, according to Quick Sprout, headlines should give readers a sense of urgency. For example, if you were trying to sell a programming course, you could mention how potential developers could ruin their career if they did not take the effort to update their knowledge from the course you are trying to sell. Finally, a headline should convey how the article can actually help your readers gain benefits from reading the content or taking the action. Benefits may include making more money, saving time, or learning a new skill all of which can address a reader’s personal and professional needs.

Search Engines

In addition to helpful tips from SEO and copywriting experts on writing better headlines and titles, the major search engines also have guidelines to help you write better titles. For example, Google on their webmaster help page suggests that titles should be unique and include your own site’s brand in the title. Though it is tempting to add as many keywords as possible to the title, Google actually discourages the practice. In fact, it could lead to lower rankings and may even turn off your readers. Google also suggests that all web pages should include a <title> tag and that webmasters should be careful about the robots.txt file on their sites. Using the file inappropriately could potentially prevent search engines from even visiting your site.

Headline Templates

Though writing good headlines may be difficult at times, it can be made easier by following certain templates available online from various SEO and copywriting experts. Let’s take a look at some free resources around the web you can use to quickly come up with great headlines.

  • Hubspot’s How to Write Better Headlines article include several formulas to use when creating your own headline. These formulas are combinations of nouns, strong adjectives, numbers, and call to actions. For example, one of Hubspot’s simple formulas is Call to Action + Keyword + Promise. The headline “Use these Tricks to Maximize Your Ecommerce Sales” is an example that uses this formula. Besides formulas, the site also includes lists of nouns, adjectives, calls to actions, and other words you can use to strengthen your headlines. This article is a good place to refer to especially if you run out of ideas on words to use.
  • CopyBlogger’s 10 Sure Fire Headline Formulas that Work includes a list of commonly used headlines with “blanks” in them to fill in with words of your choice. For example, one formula listed on the site is “Here’s a Quick Way to [solve a problem].” If you are using this template for an article helping ecommerce store owners import products, you could write something like “Here’s a Quick Way to Import Product Data into Your Ecommerce Store.” CopyBlogger also has additional examples in their 7 More Sure-Fire Headline Templates that Work article.
  • Amy Harrison, a copywriter based in the UK with several years of experience working with clients, includes a list of 41 Classic Copywriting Headline Templates on her website. Next time you need to come up with a headline, use this extensive and helpful list.
  • Erika Madden, the “Chief Delightful Officer” of Olyvia also has an extensive list of 101+ Popular Blog Title Templates that Work. Use this list of headline formulas to come up with your own unique set of titles to attract readers and improve your reputation online.
  • Another great resource for headline examples is Kopywriting Kourse’s article on Copywriting Headlines that Sell. The article not only lists the formulas you can use to create great headlines, it also gives general tips on writing headlines for social media sites and email lists. Another great aspect of the article is that it includes actual examples of where these techniques were applied including old advertisements and modern examples like PayPal. The section on email subject headlines is particularly helpful since it includes statistics on email open rates.

Major Social Media and Search Engine Headline Guidelines

Coming up with a great headline is part of the battle to get your readers hooked to your content. You also need to ensure that your headlines conform to the standards set by search engines and social media sites. Here is a list of popular search engines and social media sites with various character limits.

  • Though Google’s tutorial page includes helpful guidelines on writing title tags, it does not discuss character limits. However, many SEO professionals in the past have recommended limiting headline lengths between 50 and 60 characters. As of 2016, Google has increased the number of pixels allocated to titles so that more characters can fit. According the SEOPressor, the changes which allow up to 600 pixels in width will now accomodate up to 70 or 71 characters.
  • The Bing search engine limits displaying title or headline characters to around 65 characters according to its article on Guidelines for Webmasters.
  • Though Yahoo! does not have official documentation on character limits, several experts have noticed that the search engine’s limit on headline characters appear to be 72 characters.
  • Twitter not only imposes a 140 character limit on tweets, it also has restrictions on the number characters which can be used for its title tags. According to Kissmetrics’s Facebook and Twitter Open Graph Meta Tags article, Twitter limits its “twitter:title” tags to 70 characters.
  • Facebook is not only a great way to reach out to friends and relatives, it is also becoming a place where people share and post content as well as advertise. Facebook currently limits title or headline character counts from 70 to 90 characters according to Greg Goodson’s A Complete Beginner’s Guide To Facebook Sharing Optimization. The character limit is dependent on the device used to access the page so it is best to limit the number of characters to 70.
  • Google+: Since Google does not have any official documentation on title tag limits for its social media site, specific character limits could not be found. However, according to Julie Neidlinger’s article on headline tips, Google+ currently limits title tags to be around 60 characters. This is nearly inline with Google’s current title character limits on search engine results.

Conclusion”

Stephen

Posted on: April 24, 2017, 6:38 am Category: Uncategorized

David Lee King: Emerging Technology Trends in Libraries for 2017

Emerging Technology Trends in Libraries for 2017

 

Stephen

Posted on: April 24, 2017, 6:06 am Category: Uncategorized

CNI: The Rise of Reading Analytics and the Emerging Calculus of Reader Privacy in the Digital World

“The Rise of Reading Analytics and the Emerging Calculus of Reader Privacy in the Digital World”

http://www.infodocket.com/2017/04/03/new-full-text-article-the-rise-of-reading-analytics-and-the-emerging-calculus-of-reader-privacy-in-the-digital-world/

“Here’s a new article from CNI’s Executive Director, Clifford Lynch. Must read!

Title

The Rise of Reading Analytics and the Emerging Calculus of Reader Privacy in the Digital World

Source

First Monday
Volume 22, Number 4 – 3
April 2017

Abstract

This paper studies emerging technologies for tracking reading behaviors (“reading analytics”) and their implications for reader privacy, attempting to place them in a historical context. It discusses what data is being collected, to whom it is available, and how it might be used by various interested parties (including authors). I explore means of tracking what’s being read, who is doing the reading, and how readers discover what they read. The paper includes two case studies: mass-market e-books (both directly acquired by readers and mediated by libraries) and scholarly journals (usually mediated by academic libraries); in the latter case I also provide examples of the implications of various authentication, authorization and access management practices on reader privacy. While legal issues are touched upon, the focus is generally pragmatic, emphasizing technology and marketplace practices. The article illustrates the way reader privacy concerns are shifting from government to commercial surveillance, and the interactions between government and the private sector in this area. The paper emphasizes U.S.-based developments.

Direct to Full Text

Stephen

Posted on: April 23, 2017, 6:51 am Category: Uncategorized

13 Huge Advantages To Taking Online Classes

13 Huge Advantages To Taking Online Classes

By Trevor McCready on April 13, 2017

 

Here are 13 big advantages to taking online classes.

#1—It Costs Less

#2—Less Intensity

#3—Easier Attendance

#4—Improve Your Self-Discipline

#5—Easier Access To Teachers

#6—Location, Location, Location

#7—The Comfort Of Your Home

#8—Easily Transferable Credits

#9—A Huge Variety Of Options

#10—Easier To Focus

It has been repeatedly shown that studying in a loud or noisy environment makes it much more difficult to concentrate.

#11—You Can Keep Your Job

 

#12—Easier To Fit Learning Into Your Day

 

#13—Learning Tech Skills

Are there advantages to taking classes online?

– See more at: https://www.cornerstone.edu/blogs/lifelong-learning-matters/post/13-huge-advantages-to-taking-online-classes#sthash.lIsL2WOJ.dpuf

Posted on: April 23, 2017, 6:14 am Category: Uncategorized

Academic Libraries: ITHAKA S+R Releases “US Library Survey 2016″ Report

Academic Libraries: ITHAKA S+R Releases “US Library Survey 2016″ Report

“The ITHAKA S+R US Library Survey 2016 was published today, April 3, 2017. The report was written by Christine Wolff and includes reflections by Roger C. Schonfeld, Director, Libraries and Scholarly Communication Program.

From the Introduction:

2017-04-02_16-21-49The Ithaka S+R Library Survey has examined the attitudes and behaviors of library deans and directors at not-for-profit four-year academic institutions across the United States on a triennial basis since 2010.

[Clip]

The Library Survey provides unique insights into the perspectives, priorities, and long-term plans of the leaders of academic libraries. By focusing on the chief executive of each academic library, this survey provides insight on high-level issues including strategy, leadership, budget, and staffing. These decision-makers play an important role in shaping the future of library services and collections at their colleges and universities.

The Library Survey report aims to provide academic librarians and higher education leaders with information about the important issues and trends that are shaping the purpose, role, and viability of the academic library. For the 2016 survey cycle, working with an advisory board, we reduced the length of the questionnaire while also adding coverage of respondents’ perceptions and practices related to cross-institutional collaboration, talent management, and library contributions to student success.

Noteworthy Findings

Library directors are pursuing strategic direction with a decreasing sense of support from their institutions. There is evidence across the survey that library directors feel increasingly less valued by, involved with, and aligned strategically with their supervisors and other senior academic leadership. 

2017-04-02_16-59-33

Source: Ithaka S+R Library Survey 2016

Library directors are deeply committed to supporting student success but many find it difficult to articulate these contributions. Approximately eight in ten respondents indicated that the most important priority for their library is supporting student success, although only about half of respondents reported that their library has clearly articulated how it contributes towards student success.

Library directors are increasingly recognizing that discovery does not and should not always happen in the library. Compared to the 2013 survey results, fewer library directors believe that it is important that the library is seen by its users as the first place that they go to discover content.

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Source: Ithaka S+R Library Survey 2016

Collections have been digitally transformed, and the shift to non-textual collections is the next big question. Library leaders report increased spending on e-resources, accompanied by decreased spending on print resources, and expect spending to continue in this direction

2017-04-02_17-13-51

Source: Ithaka S+R Library Survey 2016

Doctoral universities are more likely to show evidence of cross-institutional collaboration. Greater shares of library directors at doctoral universities rated peer and aspirant institutions as highly influential stakeholders in shaping strategic priorities and reported that various types of collaborative agreements to increase access to resources are highly important.

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Source: Ithaka S+R Library Survey 2016

Direct to Full Text Report

A Few More Charts From Report (39 Figures are Found in the Report)

2017-04-02_17-36-38

Source: Ithaka S+R Library Survey 2016

2017-04-02_17-33-57

Source: Ithaka S+R Library Survey 2016

2017-04-02_17-28-52

Source: Ithaka S+R Library Survey 2016

2017-04-02_17-23-54

: Ithaka S+R Library Survey 2016

 Direct to Full Text Report

Stephen

Posted on: April 22, 2017, 6:54 am Category: Uncategorized

The Social Responsibility of the Library and the Librarian in a Post-Factual World

The Social Responsibility of the Library and the Librarian in a Post-Factual World

https://davidlankes.org/the-social-responsibility-of-the-library-and-the-librarian-in-a-post-factual-world-2/

“[Please note that this presentation is only half of the full session. The second half included a discussion with Nicole Cooke of the University of Illinois, Miguel Figueroa of ALA’s Center for the Future, and Scott Walter the University Librarian of DePaul University. Unfortunately I was not set up to record their insightful remarks.]

“The Social Responsibility of the Library and the Librarian in a Post-Factual World” Dominican University School of Information Studies Annual Follett Lecture. Chicago, IL.

Abstract: Introduction to a panel discussion on neutrality and objectivity in librarianship.
Slides: Slides in PDF
Audio:

Audio Player

The Social Responsibility of the Library and the Librarian in a Post-Factual World from R. David Lankes on Vimeo.”

Stephen

Posted on: April 22, 2017, 6:15 am Category: Uncategorized

The Strategic Direction of Research Library Leaders: Findings from the Latest Ithaka S+R Survey

The Strategic Direction of Research Library Leaders: Findings from the Latest Ithaka S+R Survey

The Strategic Direction of Research Library Leaders: Findings from the Latest Ithaka S+R Survey

Ithaka S+R published findings from their triennial survey of library deans and directors at academic institutions in the United States. Authored by  Christine Wolff, and supported by EBSCO, Elsevier, and JSTOR, the report examines the strategic directions of academic libraries as well as their staffing and spending plans for the coming years. Wolff’s report stratifies findings by institutional type, which is important since research libraries differ from smaller academic libraries in several key ways.

bar graph

bar graph

 

Stephen

Posted on: April 21, 2017, 6:47 am Category: Uncategorized