“When you prepare for your next presentation, use these tips on how to tweak your slides and your talk so that everyone gets the most out of it.

 Create Accessible Slides

Make Your Text Big. No, Bigger.

DOES IT MAKE SENSE IN GREY-SCALE?

IT’S A SLIDE, NOT A NOVEL

ANIMATED SLIDE TRANSITIONS? REALLY?

READABILITY APPLIES TO SLIDE TEXT, TOO

GIFS AREN’T ALWAYS FUNNY

HOW GOOD IS YOUR COLOR CONTRAST?

There are recommended color contrast values for text on the web.

• Downloadable color contrast checker by the Paciello Group (for Windows & Mac)
• Online color contrast checker by Lea Verou

ENABLE YOUR AUDIENCE TO FOLLOW ALONG

KEEP YOUR LINKS SHORT

• Readability: Long URLs will wrap onto multiple lines, which is hard to read.
• Say-ability: You should say your URL out loud for people who can’t see the screen. A long URL is very hard to say correctly, particularly if it contains strings of random characters. It’s also very hard for listeners to understand and record in real time.
• Use a URL shortener

DOES YOUR PRESENTATION CONTAIN MULTIMEDIA?

DON’T PUT THE PUNCHLINE AT THE BOTTOM OF YOUR SLIDE

2. Presenting Tips

HAVE A CLEAR BEGINNING, MIDDLE, AND END

GIVE THE AUDIENCE TIME TO READ YOUR SLIDES

PROVIDE CAPTIONS AND FOREIGN LANGUAGE TRANSLATION

MIND YOUR LANGUAGE

STORIES AREN’T UNIVERSAL

INTERESTS AND POP CULTURE REFERENCES AREN’T UNIVERSAL EITHER

SLOW DOWN, BREATHE.

RESPECT THE CODE OF CONDUCT AND YOUR AUDIENCE

MAKE YOUR CODE DEMONSTRATIONS ACCESSIBLE, TOO

DON’T DROP THE MIC

3. After The Presentation

DISTRIBUTE ACCESSIBLE SLIDES

FILL THE GAPS WITH NOTES, A TRANSCRIPT OR AN ARTICLE”

Stephen

1,000 little steps

“There’s nothing in the dentist’s office that was there fifty years ago. Every device, every compound, every technique has been changed.

Bit by bit. Involving thousands of people and organizations. Improvements large and small (mostly small), in every corner.

And every one of those improvements was met with resistance. Every change was fought, tooth (!) and nail. Every one had critics and skeptics and hold outs.

That’s how the world changes. By drips. Persistent, generous, tiny drips.”

New Data/Statistics: Measuring the Information Society Report 2018

Via Gary Price at LJ InfoDocket  https://www.infodocket.com/2018/12/11/new-datastatistics-measuring-the-information-society-report-2018/

“From the ITU (International Telegraph Union)

More and more people worldwide have access to and are using the Internet. At the same time, ICT prices have dropped globally in the last decade. However, stronger information and communication technology (ICT) skills are needed to connect people everywhere.

These are some of the top highlights in ITU’s new Measuring the Information Society Report 2018, released today.

The MIS Report also finds that improved ICT regulation and policy-making have played a pivotal role in creating the conditions for the reduction of prices, ensuring that part of the efficiency gains of higher ICT adoption are passed on to consumers.

[Clip]

“Now in its tenth year, ITU’s annual flagship report is widely recognized as a source of the world’s most reliable and impartial data and analysis on the state of global telecommunication/ICT sector,” says Brahima Sanou, Director of ITU’s Telecommunication Development Bureau. “Our analysis shows that digital technologies are fundamentally transforming the way we live and offering important opportunities for boosting economic growth, enhancing communications, improving energy efficiency, safeguarding the planet and improving people’s lives.”

The report finds that there continues to be a general upward trend in the access to and use of ICTs. Most importantly, the world has crossed the halfway line in terms of Internet use, with 51.2 per cent of the world population using the Internet by the end of 2018.

Lack of or inadequate ICT skills are a major impediment for people to access the Internet. ITU data and other cross-nationally comparative data sources show that there are considerable gaps across the board in the skills needed. A third of individuals lack basic digital skills, such as copying files or folders or using copy and paste tools; a mere 41 per cent have standard skills, such as installing or configuring software or using basic formulas on spreadsheets; and only 4 per cent are using specialist language to write computer programmes.

ICT Revenue and Investment Trends

The report shows global retail telecommunication revenues reaching USD 1.7 trillion in 2016, representing 2.3 per cent of global gross domestic product (GDP). At the regional level, the importance of the sector in driving economic growth is clearly noticeable, especially in the developing world. Telecommunication revenues in 2016 represented on average 3 per cent of GDP in Africa and the Arab States, compared to 2 per cent in Asia and the Pacific and the Americas (excluding the United States and Canada), and less than 2 per cent in the CIS and Europe.

Fixed-line revenue represented half of telecommunication revenues generated in 2016 worldwide. Globally, mobile revenues declined by 7 per cent between 2014 and 2016, from USD 924 billion in 2014 to USD 859 billion in 2016. The report finds that mobile revenue growth is impacted by the uptake in services that run “over-the-top” (OTTs) of existing telecommunications infrastructure and that the success of IP-messaging apps is often to the detriment of traditional text usage and the associated revenue. It is also notes that the ICT sector is characterized by large infrastructure investments, with growth in telecommunication capital expenditure driven largely by data demand and use in developing economies.

ICT Price Trends

The report highlights that ICT prices have dropped globally in the last decade in parallel with the increase in access and use of ICT services. Fixed-broadband services recorded the largest price drop of all ICT services. Mobile-cellular prices also maintained a steady downward trend in the period 2008–2017, in line with the continuous increase in mobile-cellular penetration. Improved ICT regulation and policy-making have played a pivotal role in creating the conditions for the reduction of prices seen in the period 2008–2017, ensuring that the efficiency gains of higher ICT adoption are partly passed on to customers.

Some of the most populous countries worldwide, such as Bangladesh, China and India, stand out for having achieved mobile-cellular price baskets under USD 3 per month and feature among the top 20 countries with the lowest prices. A number of LDCs, including Bhutan, Ethiopia, Myanmar, Nepal and South Sudan, also offer prices below USD 3 per month.

Almost all developed countries had computer-based mobile broadband prices corresponding to less than 2 per cent of gross national income (GNI) per capita. The price of an entry-level fixed-broadband plan significantly decreased worldwide in the last decade, from more than USD 40 per month on average in 2008 to USD 25 per month in 2017.

Resources

Direct to Full Text (204 pages; PDF)

Direct to Executive Summary (6 pages; PDF)

Direct to Visualizations and Interactive Tools”

5 Tips for Writing Social Media Ad Copy That Converts

6 Tips for Writing Social Media Ad Copy That Converts

#1: Extend Your Brand Voice to Your Ad Copy

#2: Clearly Communicate the Who, What, When, Where, and Why

#3: Test Ad Copy Length for Performance

#4: Combine Your Copy With Complementary Visuals and Targeting

#5: Align Your Ad Copy With Specific Sales Funnel Targeting

Stephen