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New OCLC Research Survey

OCLC has released a new study of end users. It is called Perceptions of Libraries and Information Resources (2005) summarizes findings of an international study on information-seeking habits and preferences.
OCLC commissioned Harris Interactive Inc. to do an online survey of a representative sample of information consumers in June of 2005 from Australia, Canada, India, Singapore, the United Kingdom and the United States.
The report provides the findings and responses about:
– Library use
– Awareness and use of library electronic resources
– The Internet search engine, the library and the librarian
– Free vs. for-fee information
– The “Library” brand
You can download it here.
OCLC reports that “the findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information.”
Yet another clarion call to get our marketing and portal acts together!
Stephen

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Posted on: December 6, 2005, 1:38 pm Category: Uncategorized

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