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Eye Ball Tracking Video

If you’re really interested in this eyeball tracking technology you can watch a great video of it in action here at Seth Godin’s Blog.
It’s very cool. It’s very interesting to see how people’s eyes scan websites. So far there is some early work that shows Boomers, Millennials and post-Millennials have very different eye movement with respect to websites. (Sometimes referred to as A, F, or O movements.)
As always libraries are challenged by having a foot in every camp.
Stephen

Posted on: June 6, 2006, 2:35 pm Category: Uncategorized