Skip to content


How many search terms?

How many search terms do users use and what’s the average? Is it changing over time? Folks sure have a lot of opinions about this and what it means.
Via the blogosphere (OnStat through SearchEngineWatch via Library Stuff) we learn this stuff below. I like the international differences as a point of interest.
Less people use 1 word phrase in search engines according to OneStat.com
Amsterdam – July 24 2006 – OneStat.com ( www.onestat.com ), the number one provider of real-time intelligence web analytics, today reported that most people use 2 word phrases in search engines. Of all the search phrases world wide, 28.91 percent of the people use 2 word phrases, 27.85 percent use 3 word phrases and 17.11 percent use 4 word phrases. Less and less people use now 1 keyword since the last measurement in July 2005.
“Search engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site. Our software is the ultimate solution to measure search phrases and search phrases by search engine. Each webmaster or SEO expert can analyse what kind of search engines the visitors use to find a web site,” said Niels Brinkman, co-founder of OneStat.com.
The 7 most used word phrases in search engines on the web are:
July 2006 July 2005
1. 2 word phrases 28.91% 1. 2 word phrases 29.60%
2. 3 word phrase 27.85% 2. 3 word phrase 27.55%
3. 4 word phrases 17.11% 3. 4 word phrases 16.21%
4. 1 word phrases 11.43% 4. 1 word phrases 13.42%
5. 5 word phrases 8.25% 5. 5 word phrases 7.58%
6. 6 word phrases 3.68% 6. 6 word phrases 3.21%
7. 7 word phrases 1.59% 7. 7 word phrases 1.34%
USA
1. 3 word phrases 28.83%
2. 4 word phrase 22.28%
3. 2 word phrases 20.43%
4. 5 word phrases 11.97%
5. 1 word phrases 6.19%
6. 6 word phrases 5.76%
7. 7 word phrases 2.59%
Canada
1. 4 word phrases 24.02%
2. 3 word phrase 23.85%
3. 5 word phrases 16.77%
4. 2 word phrases 15.40%
5. 6 word phrases 8.88%
6. 1 word phrases 5.36%
7. 7 word phrases 3.64%
UK
1. 3 word phrases 29.38%
2. 2 word phrase 24.89%
3. 4 word phrases 18.36%
4. 5 word phrases 10.82%
5. 1 word phrases 8.91%
6. 6 word phrases 4.08%
7. 7 word phrases 1.91%
Australia
1. 3 word phrases 28.74%
2. 2 word phrase 23.21%
3. 4 word phrases 21.52%
4. 5 word phrases 11.90%
5. 1 word phrases 7.71%
6. 6 word phrases 4.64%
7. 7 word phrases 1.58%
Germany
1. 2 word phrases 40.05%
2. 1 word phrase 28.89%
3. 3 word phrases 20.94%
4. 4 word phrases 7.14%
5. 5 word phrases 2.12%
6. 6 word phrases 0.58%
7. 7 word phrases 0.15%
France
1. 2 word phrases 34.74%
2. 3 word phrase 26.84%
3. 4 word phrases 14.11%
4. 1 word phrases 10.44%
5. 5 word phrases 6.65%
6. 6 word phrases 3.63%
7. 7 word phrases 1.80%
Italy
1. 2 word phrases 33.64%
2. 3 word phrase 26.55%
3. 4 word phrases 17.41%
4. 1 word phrases 12.32%
5. 5 word phrases 6.05%
6. 6 word phrases 2.17%
7. 7 word phrases 1.09%
Belgium
1. 2 word phrases 34.74%
2. 3 word phrase 26.84%
3. 4 word phrases 14.11%
4. 1 word phrases 10.44%
5. 5 word phrases 6.55%
6. 6 word phrases 3.63%
7. 7 word phrases 1.80%
the Netherlands
1. 2 word phrases 35.35%
2. 3 word phrase 27.35%
3. 1 word phrases 16.11%
4. 4 word phrases 13.04%
5. 5 word phrases 5.07%
6. 6 word phrases 1.87%
7. 7 word phrases 0.72%
The OneStat.com solutions provide executives, marketers and webmasters with answers to critical e-business questions such as:
· Who is visiting my website?
· How many pageviews, visits (sessions) and visitors are coming on a daily, weekly, monthly, quarterly or yearly basis?
· What content, products, and services do my visitors prefer?
· How many visitors return to the website and how often?
· What kind of search engine do they use?
· What kind of technology do your visitors use to view the website?
· How much time do they spent on the website?
OneStat.com is one of the largest providers of real-time intelligence web analytics with 50.000 subscribers in more than 100 countries.
Methodology: A global usage share of xx percent for search phrase Y means that xx percent of the visitors of Internet users arrived at sites that are using one of OneStat.com’s services by using the particular number of search phrases Y. All numbers mentioned in the research are averages and all measurements are normalised to the GMT timezone. Research is based on a sample of 2 million visitors divided into 20,000 visitors of 100 countries each day.
Note for editors: for more information, please contact OneStat.com, Keizershof 31, 2402 DA Alphen aan den Rijn, the Netherlands. Phone: +31 (0)172 244 043 E-mail: [email protected] Website : www.onestat.com
Stephen

Posted on: July 25, 2006, 9:57 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.