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Marketing Tips

By happenstance today, I got 3 or 4 marketing tips in the mail so I’ll share them with you.
1. New ACRL advocacy toolkit (Thanks Bill)
A new advocacy toolkit from ACRL is now available online. The toolkit will help librarians and library workers to develop their personal powers of persuasion to advance the agenda of the academic library. This publication provides basic content on persuasion, techniques for persuading others, applications of persuasion techniques for libraries, and recommended processes and examples for persuading others within higher education environments…. It updates the 2003 kit and it’s called “The Power of Personal Persuasion: Advancing the Academic Library Agenda from the Front Lines”. There is so little out there on academic sector advocacy and this one’s a useful contribution.
2. The Publicity Hound (Tips, tricks and tools for free publicity) offers “Nonprofit Publicity Tips Online and Offline” here. Cheap and Cheerful.
3. You can get 89 tips for to writing great press releases. Read about it here.
4. Chris Olson just started issuing her great (and free) Marketing Treasures newsletter after a short hiatus. Subscribe here or see the latest issue here.
Get the word out about libraries any way you can.
Stephen

Posted on: August 4, 2006, 12:06 pm Category: Uncategorized

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