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Who are Today’s Teens?

Ever wish you had the kind of research that teen sites like MySpace have? Well you can have this one – Teen Market Profile.
Link to it from the ALA blog here or to the PDF here.
One table that’s interesting is the 2003 top 10 magazine titles for teen boys and the top 10 for teen girls. I’ve looked at quite a few teen sections and the mags there. I remember seeing many of the girl titles and few of the boy titles. Is that the case in your public or school library? Does your rack reflect what actually sells on the local newsstands to teens? Should it? Should we have titles that teens would choose to read? I don’t know if things have changed radically since 2003 although I suspect that gaming titles might rank higher today.
Either way it wouldn’t hurt to check out the list, your local newsstand and compare it to your offerings. Then just think about it. Would you make any changes?
There are other insights in the report too.
Stephen

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Posted on: September 16, 2006, 9:11 pm Category: Uncategorized

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