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Making Sense of Users: One Person’s Experience

An article worth reading if you’re into understanding the real needs of users is this one from the July/August issue of Online:
Making Sense of Users: One Person’s Experience
By Jill O’Neill

It reports on a personas exercise at the 2007 Buying and Selling eContent conference.
Interesting and besides I collect everything about archetypes and personas.
Stephen

Posted on: July 18, 2007, 7:35 pm Category: Uncategorized

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