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Every Kind of Web Marketing

Jeremiah Owyang, a web strategist with Forrester in San Francisco has updated his fantastic list of all the ways you can market on the web. It looks like at least one library is using every one of there techniques and technologies. No one is using all of them in any sector. This is a great list to review and see the opportuities to promote libraries, programs, content, training, events, librarianship, and more. As he notes, changes in communication require enterprises to adapt and evolve their marketing strategies.
A Complete List of the Many Forms of Web Marketing for 2008
January 1, 2008
Here’s an outline from the post:
The Many Forms of Web Marketing:
1) Corporate Domain
A) Corporate Site
B) Portal Strategy
C) Microsites for Segmentation
D) Interactive Web Marketing
E) Intranet
F) Extranet
G) Regionalization
2) Search Marketing
A) Search Engine Optimization (SEO)
B) Search Engine Marketing (SEM).
3) Out Bound and Syndicated Web MarketingA) Email Marketing
B) Invasive Marketing
C) Syndicated Content and RSS
4) Brand Extension
A) Web Advertising
B) Contextual Advertising
C) Sponsorship and /Cross branding/Affiliates
D) Social Advertisements
E) Widget Advertising
5) Community Marketing and Social Media Marketing
A) eCommerce/Rating Sites
B) Social Networking, Forums, Wikis, Collaboration
C) Syndicated Marketing
D) Podcast Marketing
E) Blogging.
F) Widget Marketing
G) Online Video and Live Streaming
H) Instant Messaging, Presence
I) Tagging, Collective Tools
J) Voting Features
K) MicroMedia
L) Infinite Other Flavors
6) Virtual Worlds
A) Virtual Worlds
B) Online Massive Multi Player Games
C) Online Games
7) Related Mediums
A) Internet TV (IPTV)
B) Mobile Content
8 ) Experimental: To Watch
A) Portability of the Social Graph.
B) Vendor Relationship Management
I did a session at last year’s ALA in DC on marketing technologies for libraries and this is a good update.
Stephen

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Posted on: January 5, 2008, 8:13 am Category: Uncategorized

2 Responses

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  1. I’ll be updating this as time goes on, and giving affiliate marketing it’s own sub-section later today.
    Thanks for linking

  2. Donald Bidd said

    Hi Steven, did you comment already on the OCLC report Sharing, Privacy and Trust in Our Networked World? It’s a brutally frank and challenging portrait of librarians and the social Web. Would be interested in your take on the report.
    “But, unfortunately, librarians are not pioneering the social Web. Whether it is a
    privacy concern, a lack of resources or the expectations of their users, librarians
    are lagging, not leading. Even when it comes to the social networking activity most
    easily associated with the library—book clubs—the digital pioneers are being outinnovated.”
    ++++++++++++++++++++++++++++++++++++
    Yes sir. I had an advance copy when I gave the keynote at the OCLC Members’ Council meeting and blogged it the day it came out. See it here
    http://stephenslighthouse.sirsidynix.com/archives/2007/10/new_oclc_resear_1.html
    Or search OCLC Social Stepohen’s Lighthouse and you get there.
    In short, in my strongly held opinion, libraries are social institutions and the poll results showing that a majority of library directors do not see a role for libraries in building social sites is appalling. I am hopeful that it is a factor of when the poll was done and that opnions have changed more recently. Jeez – if social tools like YouTube, Wikis, and Facebook and are the most influential sites in the current US election, why would any insititution ignore their power to influence for good?
    SA