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Is There a Magic Metric for Library Websites?

John Jantsch from Duct Tape Marketing blog asks “Is There a Magic Metric?” It’s an intriguing question and he links to Google analytics as well as an “>interesting video.
What struck me in the posting was the simple question in the post:
Can you aim for “50% – meaning 50% of the visitors to your site take an action leading to another page”?
Read up on Google Analytics, bounce rates and metric. Ask yourself what the magic number would be for library websites. What is the circulation metric for virtual lbraries? Is it different by type of library? community? hmmmm.
Stephen

Posted on: September 1, 2008, 3:13 pm Category: Uncategorized