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Streaming video still killing DVD

A new Pew Internet & American Life Project report out this week says there is now a more pronounced shift by Internet users toward watching TV and movies online. And the report says video watching is more popular than Facebook or Twitter. More nails in the DVD coffin.
62% of online adults use video-sharing sites like YouTube, up from 33% in 2006
“One in three internet users watch television shows or movies online; 23% of these viewers have watched online video on their TV
As the audience for online video continues to grow, a leading edge of internet users are migrating their viewing from their computer screens to their TV screens. At the same time, more cell phone users are opting for the convenience of watching video on smaller screens via their handheld devices.
The share of online adults who watch videos on video-sharing sites has nearly doubled since 2006. Fully 62% of adult internet users have watched video on these sites, up from just 33% who reported this in December 2006.
Online video watching among young adults is near-universal; nine in ten (89%) internet users ages 18-29 now say they watch content on video sharing sites, and 36% do so on a typical day.
Over time, online video has become a bigger fixture in everyday life, garnering 19% of all internet users who use video sharing sites to watch on a typical day. In comparison, just 8% of internet users reported use of the sites on a typical day in 2006.
Television and movie watching are now an online experience for a third of internet users; 35% say they have viewed a television show or movie online. In comparison, just 16% of internet users said they had watched or downloaded movies or TV shows when asked a similar question in 2007.
Among those who have migrated some of their television and movie watching online, 23% say they have connected their computer to their TV screen to view online video on their television. (That amounts to roughly 8% of adult internet users.)
Those who have canceled or cut back on cable or TV services in the past 12 months are more likely to have watched online video on their TV: 32% of this group have connected their computer to their television to watch online video.
While some video viewers are moving to bigger screens, there is also growing interest in mobile video viewing. Our latest data shows that 14% of cell phone users have watched video on their devices, slightly up from the 10% we found in 2007.”
Stephen

Posted on: July 31, 2009, 10:01 am Category: Uncategorized

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