Richard at What’s Next: Top Trends noted these statitsics that are interesting:
“Newspaper Statistics (not what you think)strong>
By Richard on Newspapers
Newspapers are dying right? Wrong. Newspaper circulation grew by 1.3% worldwide in 2008 to almost 540m daily sales. Adding the free daily papers, the circulation increase was 1.62% – or 13% over the previous 5 years. Overall, 1.9 billion people read a daily newspaper and newspapers reach 41% more people than the internet. OK, in 2008 in the US there was a fall of 3.7% , whilst in Europe the fall was 1.8% but so what? The model isn’t broken. It’s just that some titles are badly run, have too much debt and are in the wrong regions.”
Of course, it would be more interesting to compare it to growth of online news sources as well as the demographics of the readers….
Stephen
One Response
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You’re talking world wide. The National Assoc. of America has the states declining for the past four years. The unfortunate part to free newspapers is they really don’t give an accurate account if there being read or not such as one who would subscribe and it seems where the distribution is growing are key areas and demographics in which they are they are ageing and not keen on the internet or etc… Or it is in parts of the world where technology may not be as easily accessible.
My business use to thrive on Newspaper ads alone and now we are debating pulling out of print all together as distribution has gone down and the costs have inevitably gone up.