What does the future of DVD and video look like?

Hulu broke through the 1 billion videos streamed in the last month (Jan. 2010) but it’s not catching up to YouTube soon. Anyway, this got me to thinking. What can we learn from streaming video sites?

Here are the top 20 video properties by number of videos streamed per month (in thousands)

comScore Video Metrix (U.S.) Videos (000)
Total Internet : Total Audience 33,242,835

1. Google Sites (includes YouTube) 13,242,487
2. Hulu 1,013,494
3. Microsoft Sites 561,052
4. Fox Interactive Media 550,505
5. Yahoo! Sites 539,416
6. Viacom Digital 372,641
7. Turner Network 366,987
8. CBS Interactive 297,298
9. MEGAVIDEO.COM 210,294
10. AOL LLC 209,957
11. Vevo 174,911
12. Disney Online 171,946
13. ESPN 165,743
14. FACEBOOK.COM 164,581
15. Blinkx 164,287
16. NBC Universal 160,205
17. DAILYMOTION.COM 133,436
18. JUSTIN.TV 128,102
19. NETFLIX.COM 127,016
20. Break Media 120,104

As we can see DVD and physical media for video are losing market share and people are rapidly changing their behaviours. If your library lends DVDs, what experiments and strategies are you employing to adapt to these changes? Or can you do fine without that product line an circulation?

Either way, it’s useful to review these sites and see what they do to lend, sell, videos.

Stephen