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Intention Enabled Websites

I am continuing on a theme of experience-based websites that support the intentions of the user, rather than directing them.

To learn more, read this post:

When Real Time Is *Not* Fast Enough: The Intention Web

And Jeremiah Owyang at Web Strategy also has a neat post with a list of intention enabled websites:

To The Future! A List of Intention Enabled Websites

He lists the following as examples:

• 43 Things: This “wish list” and personal goals.
• Coachsurfing: Helps those traveling to other cities to find homes and couches to stay on
• Facebook Events: RSVP for future events, publish their own events, or see what friends are doing.
• Localist: Find events, publish their intent to attend, and organize with friends
• Meetup: Encourages groups to organize events, plan events, and connect with others.
• Plancast: Is a social network that allows members to publish their future plans.
• Tripit: This website allows travelers to plan out their travel itineraries.
• Upcoming: This Yahoo owned property allows people to find, publish, and share future events.

As library examples, I would offer this very incomplete list:

Find my ancestors
Find entertainment
Find activities
Plan a vacation
Raise my child
Express myself through my hobby
Find some recreational reading recommendations
Finish my homework, fast and well (in that order?)
Prepare for a career
Make investments
Find a job
Work on my health and wellness
Connect to my community

In other words we focus on what people intend to do rather than on what people did in the past. Your intention is going forward and users are always moving forward based on what they find.

Can we describe what we offer in terms of the end users intentions? That requires an intimate understanding of our users.



Posted on: March 16, 2010, 9:14 am Category: Uncategorized

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