Skip to content


Read all aboot it

Gary pointed to this article in MediaDailyNews:

Read All Aboot It: Canadians Still Like Print Newspapers by Erik Sass

From the Article:

“A new survey of Canadian adults in 53 media markets indicates continuing popularity for print newspapers north of the border, with a surprisingly low number of survey respondents only reading content online.

The survey covered populations in markets served by a total of 81 Canadian daily newspapers (as well as 60 community newspapers in 33 of these markets), representing 72% of the total Canadian population.

Overall, the new readership survey from NADbank found that 14.7 million Canadian adults, or 78% of the total population, read a print or online edition of their daily newspaper at least once a week. However, the print edition is still far more popular among adult readers in general, with 73% reading the print edition once a week versus just 22% for the online edition. Even more remarkable, a mere 4% of Canadian adults only read newspapers online.

More specifically, 47% of Canadian adults read a printed daily newspaper on an average weekday, 44% read the Saturday edition, and 23% read the Sunday edition.”

I think it is a little premature. I believe that with a number of major newspapers up for auction in Canada right now, there are ways to revitalize the industry. Howver, adults don’t make all the trend – you have to keep an eye on those teens and yound adult habits. I see so few reading anything more in print than the freebie Metro paper in the subway. They are well informed though since they get news from other sources.

Stephen

Posted on: March 22, 2010, 5:24 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.