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Women Dominant on Social Networks

Women Dominant on Social Networks

“According to the latest study conducted by comScore, “social networking sites reach a higher percentage of women than men worldwide. Other key statistics:

• Women spend 30% more time on social networking sites than men
• 75.8% of online women visited a social networking site in May 2010, compared with 69.7% of men
• North American women lead the pack – 90.3% of them visited a social networking site in April 2010, followed by online women in Latin America (83.6%) and Europe (83.4%)
• Social networking sites now capture the greatest share of all women’s total time and attention online (16.3%)
• 45+ female segment is driving the greatest proportion of growth for the social networking category in both visits and time spent

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Hmmmmm….

Women Dominant on Social Networks

Women dominant in librarianship . . .

Women dominant in higher education student enrollment. . .

Anyone seeing a market trend?

Stephen

Posted on: August 25, 2010, 9:09 am Category: Uncategorized

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