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Libraries are a very misunderstood ‘brand’. In some respects we are that “book, books and nothing but books” image and positioning. How do we make the library brand broader in our users’ consciousness?
Do we understand the influencers in libraryland?
Who among our users are influencers?
Understanding influencers and harnessing their ability to bring things to the mainstrream consciousness would be great for libraries.
I was once involved with a number of studies of opinion leaders. Who are the library opinion leaders – those who infuence library folk and those who influence broader social networks?