I am on a bit of a tear lately on the topic of content farms. I guess because I meet too many information professionals, educators and just normal searchers who are unaware of this web content provider and their business model. It is not inherently evil but all information professionals and librarians should be aware of the infuentia role content spam and sponsored content plays in consumer search. Of course, it pays almost no role in searching OPACs, repositories, professional and licensed databases.
Here’s a link to my first post:
And here are some recent developments to update that. Happy reading.
The Future of Search: Who Will Win The Spam Wars? [Techcrunch]
Google’s Own Content Farm: Google Translate Spam [Search Engine Roundtable]
Demand Is Strong For Demand Media IPO [Techcrunch]
Submitting To Article Aggregators Now Wasted Link Building? [SearchEngineWatch]
Google search and search engine spam [via The Official Google Blog by A Googler on 1/21/11]
The Two Sides of SEO >[Search Engine Land]
Content farms and doodles [Gargoyles Loose in the Library]
I know this is a lot of links but I think it’s worth the effort. Also, please expect that there will be columns on this in my usual places in Internet @ Schools magazine and SLA’s Information Outlook. I submitted them this week.