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Generation C

An article recomendation:

The Rise of Generation C
How to prepare for the Connected Generation’s transformation of the consumer and business landscape.
Strategy+Business
by Roman Friedrich, Michael Peterson, and Alex Koster

“We call them Generation C — connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries, and 10 percent of the rest of the world — and by then, they will constitute the largest single cohort of consumers worldwide.”

It’s better (and longer) than the usual Millennial pieces.

Stephen

Posted on: March 2, 2011, 6:52 am Category: Uncategorized

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