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Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation

More from Edelman and StrategyOne on Millennials and their aproach to the world and brands. How is the library brand doing with this this huge group now that two-thirds of them are over 21 years of age? When I first started talking about these folks they were grade schoolers. Now they’re mostly adults and many are parents and college/university grads.

The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation

“…In 2011, the youngest of the Millennial generation turn 16 years old. The oldest, they’re now 31. The average age of the world population is 28. By 2015, almost half (47%) of the world population will be under the age of 25. While many still view Millennials as punky kids playing on their tablets between high school classes, the reality is that two-thirds of Millennials are now over the age of 21, and many have established careers, families and an incredible amount of influence…”

Stephen
(Thanks Lone Wolf)

Posted on: March 2, 2011, 7:06 am Category: Uncategorized