Skip to content


eMail Habits are Changing

Infographic: Email Viewing Habits are Rapidly Changing

via Marketing Technology Blog by Douglas Karr

http://www.marketingtechblog.com/email-marketing/email-viewing-habits/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DouglasKarr+%28Marketing+Technology+Blog%29

 

“Social Media Flies Past Email and Search for Web Usage

via Portals and KM by Bill Ives on 4/10/11

http://billives.typepad.com/portals_and_km/2011/10/i-can-remember-when-email-and-search-were-the-top-two-in-web-usage-aside-from-porn-of-course-i-can-remember-when-there-wa.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2FWGHl+%28Portals+and+KM%29

I can remember when Email and Search were the top two in Web usage (aside from porn). Of course, I can remember when there was no Web. Times have changed. Ross Dawson recently shared (on his blog) a new Nielsen report with detailed statistics on online activity that I learned about from his Twitter feed.  It puts social media and blogs on top for Web usage by a significant amount (22,5%) over the new number two, games at 9.8%. Email now comes in third at 7/6% and search is a distance sixth at 4.0%.

I also remember when blogs and social media were the new kids on the block.  Now the top five individual social media and blog sources for Web use in terms of time on site are as follows:

Facebook  53,457,258 monthly minutes

Blogger 723,793 monthly minutes

Tumblr 623,525 monthly minutes

Twitter 565,156 monthly minutes

LinkedIn 325,679 monthly minutes

However, as Ross points out Twitter is dramatically under reported here because most people, like me, primarily interact with Twitter outside the Twitter site. Facebook also confounds the social media results. Minutes on site also under-reports search, as it is not a destination site. This is likely why Blogger is number two above as people take time to read posts. ”

Stephen

 

0 Shares

Posted on: October 16, 2011, 9:40 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.