Infographic: Email Viewing Habits are Rapidly Changing
via Marketing Technology Blog by Douglas Karr
“Social Media Flies Past Email and Search for Web Usage
via Portals and KM by Bill Ives on 4/10/11
I can remember when Email and Search were the top two in Web usage (aside from porn). Of course, I can remember when there was no Web. Times have changed. Ross Dawson recently shared (on his blog) a new Nielsen report with detailed statistics on online activity that I learned about from his Twitter feed. It puts social media and blogs on top for Web usage by a significant amount (22,5%) over the new number two, games at 9.8%. Email now comes in third at 7/6% and search is a distance sixth at 4.0%.
I also remember when blogs and social media were the new kids on the block. Now the top five individual social media and blog sources for Web use in terms of time on site are as follows:
Facebook 53,457,258 monthly minutes
Blogger 723,793 monthly minutes
Tumblr 623,525 monthly minutes
Twitter 565,156 monthly minutes
LinkedIn 325,679 monthly minutes
However, as Ross points out Twitter is dramatically under reported here because most people, like me, primarily interact with Twitter outside the Twitter site. Facebook also confounds the social media results. Minutes on site also under-reports search, as it is not a destination site. This is likely why Blogger is number two above as people take time to read posts. ”
Stephen
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