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How the Millennial Generation Uses Mobile

I’ll remind you that the majority of the Millennials are now out of college and working and starting or ready to start their own families. K-12 schools are already dealing in total with the post-Millennials and the academic sector would be wise to get ready for the next group.  Scary enough for a Halloween story?

How the Millennial Generation Uses Mobile [INFOGRAPHIC]

“Millennials  — that is, American consumers between ages 18 and 34 — are a mobile generation. That much is clear from the infographic below.

According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).

Surprisingly, there is one area where older generations are more active on mobile. Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases — particularly big-ticket items — by a 10% margin.

How do these findings align with your own mobile behavior?”

http://mashable.com/2011/10/13/millenials-mobile-infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

Stephen

 

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Posted on: November 1, 2011, 7:10 am Category: Uncategorized

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