I’ll remind you that the majority of the Millennials are now out of college and working and starting or ready to start their own families. K-12 schools are already dealing in total with the post-Millennials and the academic sector would be wise to get ready for the next group. Scary enough for a Halloween story?
How the Millennial Generation Uses Mobile [INFOGRAPHIC]
According to data collected by location-based ad network JiWire, Millennials own an average of 2.4 Internet-connected devices. Of those who connect to JiWire’s free Wi-Fi networks, 62% percent are using smartphones and nearly a third are using tablets. Twenty-eight percent use location-based apps multiple times per day for locating stores (54%) and points of interests (46%), as well as connecting with others (40%) and checking in (32%).
Surprisingly, there is one area where older generations are more active on mobile. Although Millennials feel more comfortable buying low-priced goods through their mobile devices than those over 35 (27% vs. 18%), older device owners in general felt more comfortable making purchases — particularly big-ticket items — by a 10% margin.
How do these findings align with your own mobile behavior?”
Stephen
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