74% of book buyers have never bought an ebook
January 25, 2012
“Last year was widely perceived to be a year of outrageous e-book growth, but some new research suggests otherwise. According to new data from Bowker and the Book Industry Study Group, the number of book buyers who also purchased an e-book increased by 17 percent in 2011, compared to 9 percent in 2010 – well below the 25 to 30 percent growth that some had hoped for.
E-books now make up 26 percent of adult fiction purchases, compared to 11 percent of children’s book purchases and 3 percent of cookbook purchases.
Seventy-four percent of book buyers have never bought an e-book (and 14 percent of those actually own an e-reader or tablet but choose not to use it to read e-books).
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Yes, the emerging book and reading environment will be a hybrid environment for a very long time.