This PaidContent.com piece is an interesting read and shows how bestseller lists are fragmenting so badly now that they’re a poor indicator or predictor for acquisitions in many ways.
One week in, how are the Harry Potter e-books selling?
By Laura Hazard Owen
Apr. 4, 2012
“It’s been a week since the Pottermore shop launched – making the Harry Potter e-books and digital audiobooks available legally for the first time. Seven days in, how is Harry selling?”
The prioblems listed here include:
1. “Pottermore is mum on actual sales numbers”
2. The New York Times is not tracking Pottermore sales.
3. USA Today isn’t “yet tracking the Harry Potter e-books”
4. Although you can buy Pottermore books through Amazon Kindle Store and Barnes & Noble Nook store. they’re not sold directly through those stores but only sold “directly through Pottermore’s site. Consumers can then link their Kindle, Nook, Sony Reader or Google accounts to Pottermore to read the books on their e-readers.”
5. So “Harry Potter e-books won’t appear on retailers’ bestseller lists,” including Amazon, Google and Sony.
I think that it’s obvious that this means e-books are fully integrated into the book recommendation and marketing system and knowing that bestseller lists based on valume of sales revenie or units are inadequate needs to be integrated into our thinking.
Simply interesting . . .
UPDATE:
Potter (sells) more: £1 million of e-books sold in 3 days, says CEO Redmayne
Pottermore sold over $1.5m worth of Harry Potter e-books in 3 days
Stephen
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