Statistics: U.S. Tablet Usage Reaches ‘Critical Mass’
“Just two years after the launch of the original iPad, tablets have reached a “critical mass” in the U.S., according to a new report from comScore.
The data measurement company found that smartphone adoption has exploded, with nearly one in four smartphone owners (or 23.6 percent) also using tablets during the three-month period ending this April. A year prior, just 9.7 percent of smartphone owners also used tablets.
In comparison, a lower 10.4 percent of basic phone owners now also use a tablet, indicating that “smartphone ownership is highly predictive of tablet adoption in the current market,” comScore said.”