New Pew Internet report on social media and picture/video sharing – new data on Pinterest, Instagram, Tumblr

Some brand new Pew reserch on social media:

New Pew Internet report on social media and picture/video sharing – new data on Pinterest, Instagram, Tumblr

Photos and Videos as Social Currency Online

http://pewinternet.org/Reports/2012/Online-Pictures.aspx

Pew’s report finds large numbers of internet users share their own pictures and curate pictures they have found elsewhere online. They call this a major new form of social currency.

We also have the first-ever figures about the three big, new social media services. Their survey found that:

·       12% of online adults use Pinterest, which is dominated by women. Nearly a fifth of online women (19%) use Pinterest, a site that allows users to organize and share content from around the web by “pinning” photos and images into “pinboards” that are organized by categories/themes.  Each “pin”, which includes a caption, links back to the site from which it originated.

·       12% of online adults use Instagram, which is dominated by young adults. Some 27% of the internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter/tint photos they’ve taken and then share them with those they are connected to through the service on a photo “feed.” Facebook recently bought the service.

·       5% of online adults use Tumblr. Some 11% of young adults use this social blogging service that allows for easy sharing of various types of posts, including text, photos, quotes, links, music, and video.

They also report on that:

·       66% of online adults use Facebook

·       20% use LinkedIn

·       16% use Twitter

Finally, you’ll see demographic breakdowns of who creates, who curates, and who uses various social media. And here is a quote from the Pew analyst on this:

“The internet has always been a platform for creators and curators,” said Pew Internet’s Joanna Brenner, co-author of the report. “Now, as social media services continue to grow and expand, the tools are more visual and social, and that seems to be attracting special audiences of early adopters.”

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Stephen