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New PEW Report: Mobile Library Use

The PEW have just released some new findings about mobile connectivity to library websites. You can find the full report here: http://libraries.pewinternet.org/2012/12/31/mobile-connections-to-libraries/.

The headline is that the mobile revolution has come to libraries: Some 13% of Americans ages 16 and older have visited library websites or otherwise accessed library services by mobile device – a figure that has doubled since the last national reading was taken.

Those who are most likely to have connected to a library site include parents of minor children, women, and those with at least some college education.

 

Mobile library users

% of Americans ages 16+ who have accessed library services via mobile device

All those ages 16+ (n=2,252)

   13%

Men (n=1,059)

11

Women (n=1,193)

16*

Age
16-17 (n=101)

16*

18-29 (n=369)

18**

30-49 (n=586)

18**

50-64 (n=628)

10*

65+ (n=531)

5

Race/ethnicity
White, Non-Hispanic (n=1,572)

12

Black, Non-Hispanic (n=243)

17

Hispanic (n=277)

14

Annual household income
Less than $30,000/yr (n=629)

13

$30,000-$49,999 (n=363)

14

$50,000-$74,999 (n=314)

15

$75,000+ (n=567)

16

Education level
No high school diploma (n=254)

9

High school grad (n=610)

9

Some College (n=562)

14**

College + (n=812)

21***

Parent of minor
Parent (n=584)

19*

Non-parent (n=1,667)

11

Urbanity
Urban (n=721)

16*

Suburban (n=1,090)

13*

Rural (n=440)

8

Source: Most recent data from Pew Research Center Internet & American Life Project Library Services survey. October 15-November 10, 2012. N=2,252 Americans ages 16 and older. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/- 2.3 percentage points for the total sample. * indicates statistically significant difference compared with others in same grouping

 

PEW also have some data about general use of library websites: 39% of Americans ages 16 and older have gone to a library website at one time or another and, of them, 64% visited a library site in the previous 12 months. That translates into 25% of all Americans ages 16+ who visited a library website in the past year.

When they were on the sites, users sampled a wide variety of library services. Of those 25% of Americans who went to a library website in the past 12 months:

  • 82% of them searched the library catalog for books (including audiobooks and e-books), CDs, and DVDs.
  • 72% got basic library information such as the hours of operation, location of branches, or directions.
  • 62% reserved books (including audiobooks and e-books), CDs, and DVDs.
  • 51% renewed a book, DVD, or CD. Those ages 30-49 and parents of minor children are especially likely to have done this.
  • 51% used an online database. Those ages 18-29 are particularly likely to have done this.
  • 48% looked for information about library programs or events. Those ages 50-64 are especially likely to do this.
  • 44% got research or homework help.
  • 30% read book reviews or got book recommendations.
  • 30% checked whether they owed fines or paid the fines online. Those ages 30-49 are particularly likely to have done this.
  • 27% signed up for library programs and events.
  • 22% borrowed or downloaded an e-book.
  •   6% reserved a meeting room.

Stephen

 

Posted on: January 1, 2013, 1:56 pm Category: Uncategorized