Skip to content


Strategy vs Tactics

I love this chart!:

Breakdown: The Difference between Strategy and Tactics

Strategy Tactics
Purpose To identify clear broader goals that advance the overall organization and organize resources. To utilize specific resources to achieve sub-goals that support the defined mission.
Roles Individuals who influence resources in the organization. They understand how a set of tactics work together to achieve goals. Specific domain experts that maneuver limited resources into actions to achieve a set of goals.
Accountability Held accountable to overall health of organization. Held accountable to specific resources assigned.
Scope All the resources within the organizations, as well as broader market conditions including competitors, customers, and economy.  Yet don’t over think it, to paraphrase my business partner Charlene Li, “Strategy is often what you don’t do”. A subset of resources used in a plan or process. Tactics are often specific tactics with limited resources to achieve broader goals.
Duration Long Term, changes infrequently. Shorter Term, flexible to specific market conditions.
Methods Uses experience, research, analysis, thinking, then communication. Uses experiences, best practices, plans, processes, and teams.
Outputs Produces clear organizational goals, plans, maps, guideposts, and key performance measurements. Produces clear deliverables and outputs using people, tools, time.

“Organizations need big wings (strategic thinking) and feet (capability to achieve).”  For sure!

Sources:

Strategy vs Tactics

http://dysartjones.com/2013/01/strategy-vs-tactics/

The Difference between Strategy and Tactics

http://www.web-strategist.com/blog/2013/01/14/the-difference-between-strategy-and-tactics/

Stephen

Posted on: January 15, 2013, 7:07 am Category: Uncategorized