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5 Tactics for Stronger Calls to Action

What is the call to action (CTA) on your library marketing, social media, signage, websites and materials?  Here are 5 hints on how to make them stronger but first you need to carefully consider what you want your target audiences to do…:

Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action

Getting people to perform a click of a mouse button—or any desired action—however, is never easy. It takes careful planning and strategizing to get people to heed your CTA, let alone act on it.

ProBlogger has said much about calls to action here and here. But a call to action needs to weave some factors left out of these posts together into an eye-catching and attention-grabbing banner or button.

This post discusses other essential points to help site owners maximize their earnings.

1. Color

“Whether it’s the copy or button itself, you need to use the appropriate color choices that best connect with your audience to increase the chances of people acting on your CTA.

This color wheel shows how each color is perceived by users:

Color wheel

….

2. Size

Make your calls to action appear in large buttons or fonts. If you have different calls to action set up on your page, make the priority ones larger and the lesser ones smaller, so that users can distinguish which are more important.

3. Placement

Theoretically, the best places for your calls to action to appear are above the fold and below the post.

When positioned above the fold, users will immediately see your call to action as the page is done loading. They won’t have to scroll down the page to see what’s in store for them.

On the other hand, placing your call to action below the post has the potential to produce more leads. Users who scroll down the page are engaged with the content of your post. Therefore, once your call to action appears on their screen, they will be more likely to heed your call.

The placement of your CTA ultimately depends on your site design. Since each site is unique, some best practices may not necessarily apply to your blog. You need to determine how your site is viewed by users by looking at a heat map. This helps you figure out which parts of your pages receive the most attention from visitors.

4. Uniqueness

Although there’s essentially nothing wrong with having a fundamentally sound CTA, a really good call to action operates away from convention.

Be distinct from the competition, but don’t overdo the weirdness—you may end up alienating your target audience. Let your creative side show while still being in touch with your core values and mission.

5. The “What’s in it for me?”

To effectively get people to perform your desired action, you need to put yourself in the shoes of your potential clients.

Think of your experiences purchasing goods from a store. You will find yourself buying something that gives you the most satisfaction at reasonable prices.

There’s a lot more about calls to action that needs to be discussed…!”

This is about learning from other business practices.  Check out the full article, but ask what you want them to do – – – attend, borrow, donate, call a politician, get a library card, love the library …?  How many steps are there between the call to action and success?  What are your measurement systems?

Check out the full article:

http://www.problogger.net/archives/2013/01/09/make-an-offer-they-cant-refuse-5-tactics-for-stronger-calls-to-action/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ProbloggerHelpingBloggersEarnMoney+%28ProBlogger%3A+Helping+Bloggers+Earn+Money%29

Stephen

 

Posted on: January 20, 2013, 6:26 am Category: Uncategorized