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“Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery”

“Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery”

Via  at LJ InfoDocket

From NextMarket :

In a survey conducted of over 1200 US e-reading consumers in late 2012, NextMarket Insights discovered 64% of those who use an Amazon e-reader (non-tablet) as their primary e-reading device use e-book store rankings and reviews as a way to discover new e-books, 17% more than those who use iPads.

Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group.  According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.

 Young E Book Consumers Three Times More Likely to Use Social Media for Book Discovery

More Findings and Another Chart in the Full Text

Stephen

 

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Posted on: February 18, 2013, 7:16 am Category: Uncategorized

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