“Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery”
From NextMarket :
In a survey conducted of over 1200 US e-reading consumers in late 2012, NextMarket Insights discovered 64% of those who use an Amazon e-reader (non-tablet) as their primary e-reading device use e-book store rankings and reviews as a way to discover new e-books, 17% more than those who use iPads.
Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group. According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.