“Young E-Book Consumers Three Times More Likely to Use Social Media for Book Discovery”
Via Gary Price at LJ InfoDocket
From NextMarket :
In a survey conducted of over 1200 US e-reading consumers in late 2012, NextMarket Insights discovered 64% of those who use an Amazon e-reader (non-tablet) as their primary e-reading device use e-book store rankings and reviews as a way to discover new e-books, 17% more than those who use iPads.
Another interesting finding is the drastic difference in the usage of social media for e-book discovery by age group. According to the survey findings, e-book reading consumers aged 18-29 are two times more likely to use social media for book discovery than those aged 45-60, and over three times more likely as those aged over 60.
More Findings and Another Chart in the Full Text”
Stephen
Which is why librarians had darn well better be using social media to promote books rather than just library events … which is also to say that they need to have more than one channel if they’re not to over-saturate parts of the social media audience.