What We Talk About When We Talk About “Social”
by Nilofer Merchant
I really like this article since it creates distinctions about the various kinds of social.
Sometimes it helps to see distinctions side by side:
|Social Media||Chris Shipley and ClueTrain Manifesto||Moving marketing from a monologue to a dialogue.|
|Enterprise 2.0||Andrew McAfee||Tools can speed information flow and tear down siloes.|
|Social Business (1.0)||Mohammed Yunus||Make profits and meaning (at the same time). (Also referred to as Social Innovation or Social Entrepreneurship.)|
|CrowdSourcing / Open Innovation||Clay Shirky / Henry Chesborough||Leverage others to create value for you.|
|Social Business (2.0)||Peter Kim (and Dachis organization)||By being more connected, (i.e. using social tools), a company can generate greater value to all its constituents.|
|Social Era||Nilofer Merchant||Connected individuals can now do what once only large centralized organizations could do, which changes organizational structures and individual power.|
Check out the posting.