New Report from Nielsen on “How the Mobile Consumer Connects Around the Globe”
Via Gary Price at LJ InfoDocket
“Here are two infographics from a Nielsen report that was released today.
The full text report is free but registration is required.
From the Nielsenwire Blog Post:
The report examines mobile consumer behavior, device preference and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K. and the U.S.
Mobile usage also differs by device type and market. Smartphone owners tend to gravitate toward games and social networks, though the level of activity varies depending on the market. For example, smartphone owners in the U.S. were most likely to watch video and use maps/navigation apps, while Chinese users were more likely to access news and weather updates via their mobile apps. More than half of smartphone users in South Korea regularly use their devices for mobile banking, compared with 22 percent in Italy.
Read the Complete Blog Post
Register/Access Full Text Report (Free)”