So, what is Google’s long game here?
I know that a huge number of my blog readers subscribe through Google Reader. I am hoping that they all transfer their feeds successfully to another RSS reader app. Of course, I also link all my posts to Twitter and Facebook. I love all my blog readers and don’t want to lose any!
That said, is Google (and Larry) so invested in Google+ and competing against the social media giants that they’re delusionally trying to force people to G+ by closing down Reader and offering new functionality in G+? Seems like they’re doing it in a stupid order if that’s the case. Lots of others are developing and implementing migration strategies to non-Google properties before they bring their new solution in on the glacier. And, why on earth would they discard a community of bloggers that curate communities of awesome readers and commenters - librarians, readers, journalists, special gurus, and more?
I am glad that so many people try not to be only Google, Microsoft, FB or Apple dependent. One of the risks of the free cloud-based stuff is that it can disappear or decline capriciously (or temporarily) like Bloglines, Delicious, MySpace, etc. It certainly highlights the difference between sustainable libraries and services based on ad reveneues.
Google Reader Still Drives Far More Traffic Than Google+
The beloved but doomed Google Reader is still a healthy source of traffic. Google+, on the other hand…