The eReader Isn’t Dead – Tablet, eReader Ownership Increased Over Christmas

The eReader Isn’t Dead – Tablet, eReader Ownership Increased Over Christmas

http://www.the-digital-reader.com/2013/03/07/the-ereader-isnt-dead-tablet-ereader-ownership-over-christmas/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheDigitalReader+%28The+Digital+Reader%29

“The January survey data shows that 31% of Americans now own a tablet of some kind, be it iPad, Android, or iPad. That’s up slightly from the 25% who reported the same in November 2012. That is an excellent growth rate, even though it is far less spectacular than what was reported this time last year (from 10% before Christmas to 19% after Christmas).

But  never mind tablets; the important news today is ereader adoption. According to the most recent survey conducted in January, a full 26% of American adults now own an ereader. That’s up from the 19% who owned them back in November.”

Stephen