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Inside The Mobile Showrooming Threat That’s Changing The Retail Industry

Several libraries are starting to sell books through the library website.  Can libraries be the showrooms for publishers as the number of book retailer locations decline as browsing spaces?

BII REPORT: Inside The Mobile Showrooming Threat That’s Changing The Retail  Industry

Read more:  http://www.businessinsider.com/bii-report-mobile-showrooming-threat-2013-3#ixzz2MyS6WWzA

“The practice of “showrooming,” or viewing an item in a retail store and then buying it online,  has brought the e-commerce threat directly to bricks-and-mortar  retailers. Mobile raises the showrooming threat to a  new level since price comparisons are available to shoppers immediately, as they  make decisions and browse e-commerce websites in stores.

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Stephen

Posted on: March 25, 2013, 6:24 am Category: Uncategorized

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