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How to Make Strategy More Than a Nice Idea

From John Jantsch:

How to Make Strategy More Than a Nice Idea

“A very solid way to define business strategy is the effective use of resources to reach stated objectives. Perhaps a more tangible way to define marketing strategy would be the effective use of resources to create and communicate a valuable and profitable difference in the marketplace.

Either way you can see there’s lots of room for interpretation.

But, rather than debate the proper way to define what marketing strategy is, I would like to share how to develop it, bring it to life and give it a voice. No matter how perfectly you state your marketing strategy, if it doesn’t live firmly in the tactics you employ to develop customers it’s all for naught.

The act of driving strategy deeply into your marketing consists of three elements:

Determine a core point of difference

Create an engagement framework

Map content to strategy”

Check out the post:

http://www.ducttapemarketing.com/blog/2013/04/29/marketing-strategy-planning/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ducttapemarketing%2FnRUD+%28Duct+Tape+Marketing%29

Stephen

 

Posted on: May 29, 2013, 7:01 am Category: Uncategorized