CHART OF THE DAY: How To Get More Twitter Followers
Many libraries tweet up a storm and engage parts of their communities this way. Here’s the results of some research:
“A groundbreaking academic study that tracked hundreds of Twitter accounts over 15 months has a few data-tested answers. They may surprise you. Other than the length of time the Twitter account has been active, which is an obvious factor, the top three factors for follower growth were:
- The overlap between your Twitter network and your followers’ networks.
- The degree to which your tweets received retweets over a given period.
- The informational richness of your tweets. Measured as the ratio of tweets containing a link, an RT (retweet), MT (modified tweet) or HT (hat tips), to total tweets.
The study, published in April, also uncovered a couple of factors that were associated with suppressing follower growth:
- Tweeting negative emotions and opinions.
- The use of hashtags.
- Meformer content or self-referencing content.