eBook Sales Remained Flat in First 4 Months of 2013 – Blame The Hunger Games
“The AAP has released a new StatShot report for the first 4 months of 2013 and while the news is not bad it is nevertheless frustrating.
The overall market shrank by 6% in that period, with much of the drop due to the children’s/YA segment (religious and adult segments increased slightly). Both children’s hardback and kid’s ebook market segments are still normalizing after last year’s anomalous spike in sales caused by the release of The Hunger Games movie.
The total book market dropped by 6.1% ($2 billion vs $2.13 billion), while the adult segment was up 1.3% ($1.39 billion vs $1.37 billion). The religious book segment also increased by 1.9% ($193.2 million vs $189.7 million), while the kids /YA segment dragged down the rest of the market.
Thanks to the fact that there’s no blockbuster hit this year which matched last year’s success of The Hunger Games, the kids book segment dropped by 26.8% ($417.5 million vs $570 million).”