Skip to content


SOCIAL BIG DATA: Each Social Network Is Using A Very Different Data Lens To Understand And Target Users

What are the best and most important lenses for libraries?

SOCIAL BIG DATA: Each Social Network Is Using A Very Different Data Lens To Understand And Target Users

Read more: http://www.businessinsider.com/social-big-data-the-type-of-data-collected-by-social-networks-3-2014-3#ixzz2vl4ex5lr

BII social logins

“Here are some of the unique pieces of data each social network is collecting:

  • Facebook’s interest/social graph: The world’s largest online community collects more data via its API than any other social network. Facebook’s “like” button is pressed 2.7 billion times every day across the web, revealing what people care about.
  • Google+’s relevance graph: The number of “+1s” and other Google+ data are now a top factor in determining how a Web page ranks in Google search results.
  • LinkedIn’s talent graph: Twenty-two percent of LinkedIn users have between 500-999 first-degree connections on the social network, and 19% have between 301-499.The rich professional data is helping LinkedIn build a “talent graph.”
  • Twitter’s news graph: At its peak late last year the social network was processing 143,199 tweets per second globally. This firehose of tweets provide a real-time window into the news and information that people care about. Fifty-two percent of Twitter users in the U.S. consume news on the site (more than the percent who do so on Facebook), according to Pew.
  • Pinterest’s commerce graph: More than 17% of all pinboards are categorized under “Home,” while roughly 12% fall under style or fashion, these are windows into people’s tastes and fashion trends.
  • YouTube’s entertainment graph: What music, shows, and celebrities do we like? YouTube reaches more U.S. adults aged 18 to 34 than any single cable network, according to Nielsen. YouTube knows what they like to watch.
  • Yelp’s and Foursquare’s location graphs: These apps know where we’ve been and where we’ll go. Foursquare has 45 million users and 5 billion location check-ins.”

Read more: http://www.businessinsider.com/social-big-data-the-type-of-data-collected-by-social-networks-3-2014-3#ixzz2vl4Vj5Lx

Stephen

Posted on: March 28, 2014, 6:19 am Category: Uncategorized

0 Responses

Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.