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Mobile, Social, And Big Data — The Intersection Of The Internet’s Three Defining Trends

Mobile, Social, And Big Data — The Intersection Of The Internet’s Three Defining Trends

Read more: http://www.businessinsider.com/mobile-and-social-drive-big-datas-potential-2014-5#ixzz31WVobjKs

“Consider:

Yet:

  • Most companies are underusing data: Seventy-one percent of chief marketing officers around the globe say their organization is unprepared to deal with the explosion of big data over the next few years, according to an IBM survey. They cited it as their top challenge, ahead of device fragmentation and shifting demographics.”

BII data influence industries

BII cmo survey big data

 

Stephen

Posted on: May 16, 2014, 7:27 am Category: Uncategorized

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