The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

http://searchenginewatch.com/article/2355255/The-Virtuous-Content-Cycle-How-to-Strategize-Structure-Systemize-Content

“When you follow the Strategize-Structure-Systemize process, you are finally on your way to developing a virtuous cycle of content: one that keeps spiraling in an endlessly positive pattern and gives you a progressive return on your content creation.

The five hallmarks of a virtuous content cycle are:

1. Create content strategy: When you create your strategy first, you set in motion a clear path to follow.
2. Create content aligned with strategy: It becomes easier to create content that falls in with a charted strategy. Moreover, that content now has a clear purpose, making it more valuable.
3. Promote content according to pre-determined strategy: Since your strategy charts out the whys and hows of your content promotion, you no longer promote everywhere just because you can. Instead you promote on the channels likely to get you the biggest returns.
4. Measure the efficacy of your content: Since you aren’t caught up in the vicious content cycle anymore, you get more time to evaluate the effectiveness of your content and measure it against stated goals set out in your content strategy. That way, you’ll always know if you’re on the right track.
5. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to make adjustments as you execute your content strategy based on what’s working and what’s not.”

Stephen