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Change Blindness: Why People Don’t See What Designers Expect Them To See

Change Blindness: Why People Don’t See What Designers Expect Them To See

http://www.nngroup.com/articles/change-blindness/

Summary: People often overlook new visual details added to an existing image. This change blindness can affect critical information such as error messages and navigation menus, leading to user confusion and task failure. Luckily, with the right visual presentation you can dramatically reduce the likelihood of change blindness.

Stephen

Posted on: April 25, 2015, 6:32 am Category: Uncategorized