“The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics.

In the US market, the data show that gender, income, and education level have little impact on whether or not an individual has adopted social networking as an activity. But it does have a big impact on which social networks people opt to use.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting.

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Here are a few of the key takeaways from the BI Intelligence report: