Smartphones have overtaken laptops as the most popular device for getting online in the UK
“Earlier this month, a key moment in smartphone Internet use passed most of us by…as the title suggests, more people use smartphones than laptops for getting online in the UK – a trend that is sure to be mirrored across the world sooner or later.
Ofcom made the announcement, in which a few key highlights include:
- Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online.
- Ofcom’s 2015 Communications Market Report, published on 6 August, finds that a third (33%) of internet users see their smartphone as the most important device for going online, compared to 30% who are still sticking with their laptop.
- The rise in smartphone surfing marks a clear shift since 2014, when just 22% turned to their phone first, and 40% preferred their laptop.
- Smartphones have become the hub of our daily lives and are now in the pockets of two thirds (66%) of UK adults, up from 39% in 2012. The vast majority (90%) of 16-24 year olds own one; but 55-64 year olds are also joining the smartphone revolution, with ownership in this age group more than doubling since 2012, from 19% to 50%.
- The surge is being driven by the increasing take-up of 4G mobile broadband, providing faster online access. During 2014, 4G subscriptions have leapt from 2.7 million to 23.6 million by the end of 2014.
- We now spend almost twice as long online with our smartphones than on laptops and personal computers. On average, mobile users spent nearly two hours online each day using a smartphone in March 2015 (1 hour and 54 minutes), compared to just over an hour spent online by laptop and PC users (1 hour and nine minutes).”