The Future of Video Is the Stream (But Not Streaming)

http://www.adweek.com/socialtimes/the-future-of-video-is-the-stream-but-not-streaming/626609

“one of the biggest emerging trends in video has been streaming video. Facebook is adding streaming functionality. Meerkat has more than 2 million registered users. Periscope says their users watch 40 years of video every day, and claim 2 million daily active users. There are guides and listicles aplenty to help an excited new user get the hang of Meerkat or Periscope.

But streaming video is actually a very small portion of the overall social video conversation. Vine videos loop more than 1.5 million times a day. Snapchat gets 3 billion video views daily and has 100 million daily active users. Facebook gets more than 4 billion video views per day, with nearly a billion daily active users. YouTube watch time has grown 60 percent year-on-year and has more than 1 billion users. These sites are generating tremendous engagement with video content, and very little of it is live streaming. The future of video doesn’t lie in streaming; it lies in the stream.”

Stephen

Stephen