9 Tips for Creating Effective PowerPoint Presentations
“Clémence Lepers helps businesses build crisp, ass-kicking pitches that persuade and close more sales. She’s put together this infographic of 9 Tips for an Effective Presentation:
- Know Your Audience – Who are they? Why are they there? Why do they care? What do they need and want?
- Define Your Goals – Ensure they’re SMART = specific, measureable, achievable, realistic, and time-driven.
- Craft a Compelling Message – Keep it simple, concrete, credible, and beneficial.
- Create an Outline – Start with an introduction on why people care, explain the benefits, support your message with facts, keep one sub-message per slide, and end with a specific call-to-action.
- Arrange Slide Elements – Use font sizes, shapes, contrast and color to create an impression.
- Build a Theme – Pick colors and fonts that represent you, your company, and your stance. We try to brand our presentations like our site so there’s recognition.
- Use Visual Elements – 40% of people will respond better to visuals and 65% retain the information better with visuals Tweet This!.
- Hook Your Audience Quickly – 5 Minutes is the average attention span and your audience won’t remember half of what you mentioned. One mistake I used to make early on was talking about my credentials… now I leave that up to the MC and ensure my slides provide the impact and authority they need.
- Measure Effectiveness – I pay attention immediately after my speeches to how many people wish to talk to me. The more business cards, the better my performance! Since people are mobile, I also encourage them to text me to subscribe to my newsletter (text MARKETING to 71813).”