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What Teens Look for on Academic Websites

What Teens Look for on Academic Websites

https://www.insidehighered.com/blogs/call-action-marketing-and-communications-higher-education/what-teens-look-academic-websites

Snippets:

“Prospective students — teens and older students alike — are repeat visitors to the “academic program” pages on higher ed websites.”

“A lot of research supports how important these sites are throughout the college consideration and choice cycle. After reading Joshua Kim’s blog post, “5 (Arguable) Assertions About Academic Websites,” I was reminded that many developers and administrators of these sites don’t appreciate just how important they are for recruiting and converting students.”

 

“In short: you need to meet visitors to a website where they are, rather than force them to learn your terminology to interact with you.

 

“The insight here: follow the convention and clearly label the area on your site where visitors can find out about your academic programs with either “Academics” or “Academic Programs,” if you can’t call them “Majors.”””

 

“If you’re developing new sites for majors or academic programs, or reassessing those already in existence, it’s essential to remember that the sites don’t just serve the needs of faculty and current students, but must also speak to prospects, sharing information that helps them make a decision about whether to attend your institution or seek learning elsewhere.

*Download 2016 TeensTalk® Study

 

Stephen

Posted on: September 20, 2016, 6:01 am Category: Uncategorized

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