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THE NON-PROFIT COMMUNICATIONS PROFESSIONAL’S (BEGINNERS) GUIDE TO MEASUREMENT

AMEC, the planet’s smartest PR/communications measurement entity has created Barcelona 2.0, the world’s standards methodology for communications measurement. This is the kind of stuff that changes cultures by inciting change in what people choose to measure 😉

And that’s inspired this gem: comm/s measurement for non-profits…great things here: http://www.notforprofitguidetomeasurement.org/

26 page PDF

http://www.notforprofitguidetomeasurement.org/wp-content/uploads/2015/06/NFP-Beginners-Guide-to-Measurement.pdf

Stephen

Posted on: April 13, 2017, 10:38 am Category: Uncategorized