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HOW TO STOP MAKING CONTENT THAT WASTES PEOPLE’S TIME

HOW TO STOP MAKING CONTENT THAT WASTES PEOPLE’S TIME

How to Stop Making Content That Wastes People’s Time

“WHAT IS BAD CONTENT?

It sounds dramatic, but life is too short for bad content—yet it’s everywhere. Bad content is the stuff that wastes your readers’ time, leaves them feeling frustrated, imposed upon, or unsatisfied. Don’t know what that looks like? It comes in a lot of different forms.

  • It’s a “hot take” on a subject they’ve seen a hundred times already.
  • It’s something so complicated they have to look up definitions or read another article just to understand what you’re saying.
  • It’s a misleading post with a clickbait title that doesn’t actually answer the question they have.
  • It’s a never-ending infographic full of regurgitated facts.
  • It’s a video that takes 3 minutes to even start to get to the damn point.
  • It’s an e-book that is so text heavy and poorly designed they lose interest after page one.
  • It’s a cluttered website that makes them hunt for what they want.
  • It’s a blog post that starts selling products three lines in.

In essence, bad content doesn’t give them what they need or want. And it can have serious consequences.”

Stephen

Posted on: July 7, 2017, 6:21 am Category: Uncategorized