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The future will be augmented

The future will be augmented

“After years of dormancy, the hype around AR is ratcheting back up. Beyond Facebook’s augmented ambitions (which include, down the road, a wearable device), there’s Google’s four-year-old Glass, Microsoft’s HoloLens, and the mysterious, well-funded Magic Leap—along with a rumored device from Apple. According to market research firm CB Insights, 49 AR companies have secured equity financing deals since last spring—a 75% increase from the 12 months prior.

They’re all vying to dominate a future where the separation between the physical and the digital is wafer-thin, and you won’t need a keyboard or a touch screen to navigate it. “Augmented reality is the next mobile computer, the next OS, the next social platform,” says Ori Inbar, founder of Super Ventures, a VC firm specializing in AR. “The smartphone is dead; it just doesn’t know it yet.””




Posted on: September 9, 2017, 6:50 am Category: Uncategorized

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